5 Best YouTube Monitoring and Analytics Tools
I used and reviewed popular Youtube monitoring and analytic software. Check them out below.
Lucy Kariuki
Contributing Writer @ Quorage
Our top 5 YouTube monitoring and analytics tools include Facelift Data Studio (formerly Quintly), Tubular Labs, Storyclash, TubeBuddy, and Awario. These platforms track metrics like impressions, audience engagement, and subscriber growth. Some also monitor ROI, helping you measure the impact of your YouTube marketing efforts.
YouTube is perfect for video marketing, being the second-largest search engine (after Google) and the largest video content platform. To get the most out of it, you need to monitor and analyze your videos to use their performance data to power your decisions.
Besides YouTube Analytics, these hand-picked monitoring software have useful features that show various aspects of your channel’s performance.
Read on to find out why these are the 5 best YouTube monitoring and analytics tools today.
#1: Facelift Data Studio: Best for comprehensive YouTube analytics
Facelift Data Studio, formerly known as Quintly, is the best social media monitoring tool for comprehensive YouTube analytics. It’s great for businesses looking to identify ways to grow their YouTube channels. Use its unique features to see how your audience engages with your content and ultimately improve your marketing strategy.
For instance, you’ll love the Quintly Query Language (QQL) feature that lets you customize the metrics you want to track, from views to likes, comments, and subscriber growth.
In the sections below, we’ll delve more into Facelift Studio’s monitoring and analytical capabilities.
Facelift Data Studio pricing
Facelift Data Studio offers three customizable plans:
- S Plan: Unlimited users, 5 profiles, QQL + service, 1 custom metric, and 1 Ad account
- Q Plan: Unlimited users, 20 profiles (maximum), QQL + service, 3 custom metrics, 1 Ad account, and API
- L Plan: Unlimited users, 21+ profiles, QQL + service, 10 custom metrics, 1+ Ad accounts, API, data push, and data migration
How Facelift Data Studio helps with monitoring YouTube
Facelift Data Studio helps you monitor the performance of your YouTube channel. Its Data In-depth feature tracks 100+ metrics to measure important KPIs (Key Performance Indicators), including:
- Audience’s demographics (age, gender, and location)
- Card metrics (impressions and engagement)
- Historic subscriber count
- YouTube Premium metrics
- Lifetime metrics (your data since you created your channel)
Facelift Data Studio lets you analyze your competitors’ channels and marketing strategies and benchmark them against yours. Plus, you can compare different channels and their content performance to determine what type of content your target audience loves.
This analytics tool also provides accurate and relevant public and private data for analysis. Once you’ve analyzed the data that matters to your brand, create custom reports (using automated creation, scheduling, and sharing processes).
Why we chose Facelift Data Studio
We chose Facelift Data Studio for its comprehensive analytics. But with 350+ metrics to track, you might have to customize your search using Quintly Query Language (QQL), a feature based on structured query language (SQL).
With QQL, you’ll only choose the metrics that meet your company’s needs, add them to your dashboard, and prepare social media reports to prove your YouTube marketing impact.
I also love Facelift Data Studio’s flexible templates for creating personalized dashboards and reports. You can create and export reports into PDF, PPTX, CSV, and XLS formats. Plus, you can add your design or branding features to white-label the reports before sharing them with stakeholders.
Finally, Facelift Data Studio offers a powerful API to connect data from your YouTube channel with its analytical tools. With this, you’ll have data security and flexibility and create custom queries using Facelift Data Studio’s QQL system.
Facelift Data Studio’s other uses
Facelift Data Studio has no other uses besides social media monitoring and analytics.
But, apart from YouTube, you can use this tool to monitor other social media platforms, including:
- TikTok
- X
- Snapchat
Facelift Data Studio pros
- Intuitive and easy-to-understand
- Comprehensive and accurate YouTube metrics
- Excels in competitive analysis
- High-quality data exports
- Reliable support services
Facelift Data Studio cons
- Requires you to authenticate your accounts regularly
- Prices might be high depending on your customized services
#2: Tubular Labs: Best for audience research
Tubular Labs is the best social video analytics software for audience research. This tool gives audience ratings on your YouTube videos, helping you know what content drives the highest engagement. With this data, you’ll improve your content strategy and boost your growth on the platform.
And that’s not all!
Tubular Labs offers comprehensive consumer insights, like their favorite video content and online shopping habits (because some rush to e-commerce websites after viewing product reviews on YouTube). Plus, you can measure web traffic redirected from your YouTube videos.
We’ll discuss what else Tubular can do in the sections below.
Tubular Labs pricing
You won’t find any pricing details on the Tubular Labs website because they offer custom-tailored services based on customers’ needs.
So, the only way to find out how much you’ll pay is by booking a demo with this SaaS company.
How Tubular Labs helps with monitoring YouTube
Tubular Labs lets you monitor mentions, keywords, or hashtags that matter to your brand in YouTube videos using powerful social listening features, including Boolean search and intuitive dashboards.
Plus, its Intelligence feature helps you understand how your audience interacts with your YouTube videos. It also tracks, filters, and analyzes YouTube videos, displaying them on the ContentGraph, to help you identify trending video categories and their performance over time.
There’s more!
Tubular Labs tracks and matches you to influencers that resonate with your target audience. Plus, you can use filters to narrow your results or view influencers’ historical performance. Tubular Labs also helps you track the performance of your influencer campaign and prove your ROI.
Why we chose Tubular Labs
Tubular Labs is on our list for its in-depth insights into audience behavior. I especially love the Audience Ratings feature that measures key audience metrics like unique views and watch time. You also get to understand your audience’s shifting interests, for instance when they stop watching some video content types.
Screenshot of Tubular Labs Watch Times
What’s more exciting is that Tubular Labs’ Consumer Insights feature helps you understand the consumer’s journey and how your content can influence their online behavior.
That’s not all! Tubular Labs’ DealMaker gives insights into sponsored content, helping you improve your influencer marketing strategy. So, besides identifying viable influencers, this feature allows you to set your goals and budget for better negotiations in influencer partnerships.
Tubular Labs’ other uses
Here’s how else you can use Tubular Labs:
- Ad sales and partnerships: Get actionable sales (and ads) data to prove your influence on customer behavior and strike better partnership deals.
- Content optimization: Use data-backed suggestions on content categories and hashtags to optimize your content.
Tubular Labs pros
- Comprehensive audience analytics
- Allows you to customize metrics to track
- Easy generation of monthly reports
- Intuitive and easy-to-use
- Excellent customer service
Tubular Labs cons
- Analytics limited only to video content
- Regular limitations on some features
- Video categories are limited to one language (English)
#3: Storyclash: Best for influencer tracking
Storyclash, a social media monitoring and analytics tool, is your go-to software for tracking influencers on YouTube. It helps you track branded content and provides real-time (keyword and hashtag) alerts so you don’t miss out on important mentions.
I also love how Storyclash picks untagged mentions in YouTube video titles, descriptions, and even hashtags.
Stick around to discover how to improve your influencer marketing strategy with Storyclash!
Storyclash pricing
Storyclash offers two pricing plans:
- Business: From €750 (771.75 USD/mo) for four main services, including influencer discovery, competitor & market research, CRM & campaign management, and performance tracking.
- Enterprise: Custom price for premium-grade services, including custom integrations.
How Storyclash helps with monitoring YouTube
Storyclash’s Influencer discovery feature helps you find authentic influencers for partnerships or collaborations. It gives you insights like media value and engagement rates to assess influencers, helping you choose only those who align with your brand’s values and goals.
Plus, you can contact potential influencers directly on Storyclash to save you the hassle of going to and from emails.
Storyclash’s Influencer performance tracking feature helps you measure the performance of influencers’ YouTube content. You can also use it to analyze influencer impact and track the ROAS of your influencer marketing campaigns. Plus, it offers reporting features to help you make sense of the analyzed data.
Why we chose Storyclash
We chose Storyclash for its robust influencer discovery capabilities powered by Storyclash.ai. Besides helping you discover potential influencers, Storyclash lets you measure your competitors’ influencer marketing strategies. You’ll know who they’ve partnered with in 12 months and the impact of their campaigns.
I also like Storyclash’s Shopify integration that lets you track the revenue or ROAS from your influencer marketing campaigns. What’s more exciting is that Storyclash is suitable for all brand sizes from solopreneurs to agencies and enterprises.
Storyclash other uses
Besides influencer tracking, here’s how else you can use Storyclash:
- Influencer CRM and campaign management: Plan influencer campaigns, create team workflows, and measure the performance using Storyclash’s CRM software.
- Market research: Get actionable insights into your competitors’ marketing strategies.
- Instagram brand rankings: Discover top-performing brands on IG and sort results by country or brand category.
Storyclash pros
- Intuitive and easy-to-use dashboard
- Excels in influencer discovery and tracking
- Provides valuable influencer insights
- Reliable customer support
Storyclash cons
- Limited pricing plans
- Campaign management features can be improved
- Filtering options could be more refined
#4: TubeBuddy: Best for content optimization
As the name suggests, TubeBuddy is your buddy in optimizing video content on your YouTube channel. This YouTube analytics tool provides valuable insights to help you assess and improve your content strategy. It’s ideal for beginner creators looking to grow their channels by creating videos that their target audiences love.
Keep reading to learn how TubeBuddy can help you monitor your YouTube channel.
TubeBuddy pricing
TubeBuddy offers two packages:
- Pro: 3.75 USD/mo for search optimization features, video engagement tools (limited access), and resources
- Legend: 16.50 USD/mo for Pro plan features plus 50+ tools, unlimited search rank optimization and tracking, video ad tests, predictive analytics, and AI features
How TubeBuddy helps with monitoring YouTube
TubeBuddy’s Videolytics feature helps you track YouTube videos and provides valuable insights into their performance. You can monitor videos on your channel (or competitors’) to understand what content gets the highest views, likes, comments, or shares.
Plus, Videolytics reveals trending topics, keeping you updated on what’s happening in your niche. What’s more, it provides SEO recommendations to help you increase your videos’ visibility and ranking on YouTube.
And that’s not all!
TubeBuddy’s keyword explorer lets you choose and track high-intent keywords that matter to your brand. Plus, the Upvotes and Mentions features will update you whenever someone reacts to your YouTube videos on Reddit and Quora.
Why we chose TubeBuddy
TubeBuddy makes it to our list of the top YouTube monitoring and analytics tools for its content optimization capabilities. Its comprehensive analytics dashboard displays important metrics, including key audience insights to measure your channel’s performance.
Plus, it gives SEO recommendations on what tags to use so the YouTube algorithm can rank your videos higher.
TubeBuddy’s Retention Analyzer feature is quite unique as it lets you know when your audience stops watching your videos. By determining the engagement rate on your videos, TubeBuddy helps you improve your content strategy.
Screenshot of TubeBuddy Retention Analyzer
Finally, TubeBuddy’s Trends Tracker keeps you on tabs with trending topics in your industry.
TubeBuddy other uses
Here’s how else you can use TubeBuddy:
- Community management to improve engagement with your audience
- Content planning and creation using tools like Bulk Card Editor, Bulk End Screen Editor, and Bulk Demonetization Double-check
- Video optimization using AI tools like the Title Generator, Thumbnail Analyzer, and Suggested Shorts
TubeBuddy pros
- Offers unique YouTube-specific features
- Excels in YouTube SEO
- Easy to use and integrate with your channel
- Available as a browser extension and mobile app
- Offers resources to grow your YouTube channel
TubeBuddy cons
- Limited access to features in the free plan
- Lacks reporting features
- Limited to YouTube monitoring only
#5: Awario: Best for brand monitoring
Awario is the best tool for tracking your brand mentions on YouTube. Whether you want to protect your brand’s reputation, identify potential influencers, or understand customers’ sentiments toward your brand, Awario keeps you updated only on relevant alerts.
Plus, you can measure your share of voice on YouTube, by monitoring your competitors’ YouTube marketing strategies.
Let’s find out how else Awario can help you in the sections below.
Awario pricing
Awario’s pricing model has three plans:
- Starter – 29 USD/month for 1 user, 3 topics, unlimited keywords per topic, 30k new mentions, and 5k stored mentions
- Pro – 89 USD/month for 10 users, 15 topics (with unlimited keywords), 300k new mentions, and 15k stored mentions
- Enterprise – 249 USD/month for unlimited users, 100 topics (with unlimited keywords), 1M mentions, and 50k stored mentions
How Awario helps with monitoring YouTube
Awario lets you track specific keywords, including channel names, video, or channel descriptions. Its filtering features help you sort out the results to only receive alerts on what matters to your brand. Plus, you can categorize mentions using reach to find out what videos got the highest impressions.
Besides tracking mentions, Awario provides in-depth analytics on your content and YouTube channel. Metrics like audience sentiment help you determine people’s perceptions of your brand, while mentions’ location and language let you measure your brand’s reach and visibility.
After analyzing your data, Awario helps you generate three types of custom, white-label reports to share with stakeholders. These include:
- Mention Statistics Report on brand (or keyword) mentions
- Influencer Report on influencer discovery and performance
- Alert Comparison Report on competitor activity and campaign performance
Why we chose Awario
We chose Awario for its powerful brand monitoring capabilities. With Awario, you won’t miss out on mentions that could affect your brand’s reputation. What’s more the platform’s analytics provide helpful insights into the performance and impact of your YouTube marketing campaigns.
I also like how Awario prioritizes the most important and urgent mentions. For instance, you’ll instantly receive notifications on customer queries or complaints for prompt responses to improve your customer service.
Plus, the Alert Comparison Reports help benchmark your competitors and discover their top-performing YouTube marketing strategies.
What’s more! Awario gives insights into your target audience so you’ll know their pain points and use them to craft empathetic content that addresses their problems.
Awario other uses
Apart from YouTube, you can use Awario to monitor other online platforms, including:
- Vimeo
- News sites
Awario pros
- Excels in brand monitoring
- Offers multiple-language keyword monitoring
- Customizable dashboards and reporting features
- Integrates seamlessly with apps like Slack and Gmail
- Offers flexible pricing plans
Awario cons
- Mentions limitations, especially on the lower plan
- The competitor tracking feature can be improved
- Limitations on filtering features
- A steep learning curve for beginners
FAQs
How do I monitor my YouTube?
You can monitor mentions related to your brand (or industry) and track analytics to measure the performance of your content or channel. The most common metrics to track on YouTube include:
- Mentions
- Reach
- Views
- Likes
- Watch times
- Comments
- Shares
- Subscriber count
Various free and premium tools are available for YouTube monitoring. Most have essential features to help you track keywords or hashtags and set up personalized alerts. Plus, others have unique influencer and competitor tracking features that let you monitor other people’s channels.
Is there a YouTube analytics tool?
YouTube offers a built-in analytics tool (YouTube Analytics) that’s ideal for newbie creators looking for basic analytics to grow their channels.
But this analytics tool has limited features and wouldn’t be suitable for bigger brands seeking in-depth YouTube analytics.
For comprehensive analytics and other robust features, you may need to subscribe to premium YouTube analytics tools like:
- VidIQ
- TubularLabs
- SocialBlade
- TubeBuddy
- TubeRanker
- UnboxSocial
- ChannelMeter
What is the best YouTube monitoring software?
The best YouTube monitoring software will depend on your YouTube marketing goals and needs, plus your budget.
Most YouTube monitoring tools offer essential features like keyword tracking and sentiment analysis to help you monitor your YouTube channel. Some have advanced features like content optimization and retention analyzers that help creators with more specific needs.
Here are some of the best tools (apart from those in this guide) to monitor your YouTube channel:
- Brand24
- SproutSocial
- Keyhole
- TubeRanker
- Unmetric
- VidIQ
- SocialPilot
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