5 Best LinkedIn Monitoring Tools
Check out my best LinkedIn tracking and monitoring app below.
Lucy Kariuki
Contributing Writer @ Quorage
Our top 5 LinkedIn monitoring tools include BrandMentions, Keyhole, Hootsuite, RivalIQ, and Socialinsider. These monitoring software help you track your LinkedIn activity and measure your performance. Plus, they generate helpful insights to help you make data-driven decisions.
LinkedIn isn’t only my favorite social media platform but the best channel for building meaningful professional relationships. But with the vast data on this platform, you need a reliable monitoring tool to measure important metrics on LinkedIn like engagement and follower growth. Plus, a mention monitoring tool with advanced analytics will provide insights into potential B2B interactions, lead generation, and market intelligence.
Read on to discover the 5 best LinkedIn monitoring tools.
#5: Socialinsider: Best for straightforward analytics
Socialinsider is the go-to LinkedIn monitoring tool for busy marketers. This software offers comprehensive and straightforward analytics to help you measure your LinkedIn marketing efforts. From competitive analysis to engagement metrics, Socialinsider lets you know what’s working and what’s not.
We’ll discover more Socialinsider capabilities in the sections below!
Socialinsider pricing
Socialinsider offers four pricing plans:
- Adapt: 99 USD/mo for up to 20 social accounts, 1 team member, 3-month historical data, analytics, benchmarking, cross-network analysis, and reporting
- Optimize: 149 USD/mo for up to 30 social accounts, 2 team members, 6-month historical data, analytics, benchmarking, cross-network analysis, reporting, and AI content services
- Predict: 239 USD/mo for up to 40 social accounts, 5 team members, 12-month historical data, analytics, benchmarking, cross-network analysis, and reporting
- Enterprise: Custom price for tailored services
How Socialinsider helps with monitoring LinkedIn
Socialinsider tracks LinkedIn metrics in real-time and keeps you updated on your company page’s performance. I love how comprehensive Socialinsider’s competitive analysis provides actionable insights into improving your LinkedIn strategy. It lets you monitor your competitors’ LinkedIn activity and stay ahead of them.
You’ll also benchmark your LinkedIn page’s performance against industry standards. Plus, you can measure your LinkedIn platform against other social media platforms (cross-network analysis) and adjust your social media strategy.
What’s more, Socialinsider offers real-time audience insights, so you’ll know how your audience interacts with your content. You can also export these engagement metrics into custom reports to share with your team or your company’s stakeholders.
Why we chose Socialinsider
We chose Socialinsider for its straightforward and comprehensive LinkedIn analytics. You’ll find every metric you need, including reach, engagement, impressions, and follower growth on an intuitive, user-friendly dashboard. So, you’ll have no trouble understanding the analytics and improving your LinkedIn content strategy.
What’s more?
SocialInsider analyzes content pillars and topics to help you uncover patterns and trends to level up your content strategy.
Socialinsider other uses
Apart from LinkedIn, Socialinsider monitors other social media platforms, including Facebook, X, Instagram, TikTok, and YouTube.
Plus, Socialinsider provides in-depth social media analytics to help you improve your social media strategy, including:
- Social media campaign analysis: Get actionable insights into your campaigns’ performance to know what’s working and what’s not.
- Content analysis: Discover what content formats resonate with your audience and the best time to post it.
- Cross-channel analytics: Know the best and worst-performing social media channels.
Socialinsider pros
- Enterprise-level features at affordable prices
- In-depth LinkedIn analytics
- Easy to use
- Appealing and easy-to-read reports
- Responsive and reliable customer support
- Excellent benchmarking features
Socialinsider cons
- Lacks profile review metric
- Slow loading time (at times)
- The auto-tagging feature can be improved
#4: Rival IQ: Best for competitive analysis
Rival IQ is the best LinkedIn mention monitoring tool for competitive analysis. With Rival IQ, you’ll get helpful insights into the performance of your LinkedIn company page and benchmark it against your competitors. Plus, you’ll receive regular updates on mentions related to your brand, competitors, and your industry.
That way, you’ll have a competitive advantage and level up your LinkedIn marketing strategy.
Want to know how else Rival IQ can help you with LinkedIn monitoring?
Read on!
Rival IQ pricing
Rival IQ offers three pricing plans:
- Drive: 239 USD/mo for 10 tracked companies, 1 user account, 6 months’ data history, and Drive plan features
- Engage: 349 USD/mo for 20 tracked companies, 2 user accounts, 12 months’ data history, 2 social listening saved searches, all Drive plan features plus more
- Engage Pro: 559 USD/mo for 40 tracked companies, 5 user accounts, 24 months’ data history, 10 social listening saved searches, all Engage plan features, plus more
How Rival IQ helps with monitoring LinkedIn
Rival IQ helps you monitor your activity on LinkedIn to maximize your performance. Plus, you can track your audience, monitor follower growth, and discover what your competitors are doing on this platform. Rival IQ also sends you real-time alerts so you don’t miss out on any mention that matters to your brand.
What’s more interesting, Rival IQ helps you analyze engagement on your LinkedIn posts to understand what content your audience loves. Plus, Rival IQ’s AI-powered search lets you create custom queries for refined results.
You also get updates on spikes in mentions or sentiments, allowing you to respond quickly and avoid crises.
I also like that Rival IQ lets you export reports to help you make sense of the analytics. And you can share them with our team, clients, and other stakeholders for data-driven decisions.
Why we chose Rival IQ
Rival IQ makes it to our list of top LinkedIn monitoring tools for its advanced competitor analysis capabilities. Plus, it offers in-depth LinkedIn marketing analytics like competitor and audience analysis to help you measure your impact on this platform.
I also love Rival IQ’s content analysis features that help you measure your LinkedIn posts’ performance. You’ll analyze how your audience responds to different post formats, from text to carousel and video posts.
That’s not all!
Rival IQ sends regular notifications on boosted posts (from your competitors) so you get the real picture of their sponsored content.
Rival IQ’s other uses
Apart from LinkedIn monitoring, here’s how else you can use Rival IQ:
- Social media audits: Get social media and web data in one place to audit your social media strategy.
- Facebook ads analytics: Measure the ROI of your Facebook campaigns and prepare shareable reports from an intuitive dashboard.
- Google data security connector: Design and share custom reports or dashboards using Google’s Data Studio.
Rival IQ pros
- A wide variety of features
- Comprehensive LinkedIn marketing analytics
- Excels in competitive audits
- Straightforward user interface
Rival IQ cons
- The built-in reporting features could be more customizable
- Extra cost for additional users and competitors to monitor
- Lacks influencer tracking features
#3: Hootsuite: Best for overall LinkedIn management
Hootsuite isn’t your typical LinkedIn monitoring tool. It’s an all-in-one social media management tool that lets you monitor and manage your LinkedIn account (and other social media profiles) from one dashboard.
That’s not all!
Hootsuite helps you track mentions that matter to your brand and provides in-depth analytics to help you make sense of the collected data.
We’ll cover more Hootsuite capabilities in the sections below.
Hootsuite pricing
Hootsuite offers three pricing plans:
- Professional: 99 USD/mo for 1 user, 10 social accounts, and Professional plan features
- Team: 99 USD/mo for 3 users, 20 social accounts, all Professional plan features, plus more
- Enterprise: Custom price for a minimum of 5 users and 50 social accounts, all team plan features, plus more
How Hootsuite helps with monitoring LinkedIn
Hootsuite is your go-to LinkedIn monitoring tool for trends tracking, competitive analysis, and audience analysis. This social media management software uses Blue Silk AI (powered by Talkwalker) to help you monitor LinkedIn conversations for mentions, sentiment analysis, and trends.
It also converts the data into easy-to-read summaries, helping you discover:
- Competitors’ LinkedIn strategy, strengths, and weaknesses
- People’s perceptions of your brand
- Industry trends that may affect our brand
- Potential market gaps and how you can fill them
- Potential crises that may affect your brand’s reputation
Additionally, Hootsuite provides detailed analytics on LinkedIn posts’ performance, helping you understand your audience’s favorite content. Plus, you’ll spot opportunities to build meaningful professional relationships from audience insights.
And that’s not all!
Hootsuite has advanced reporting features to help you export the data into shareable, easy-to-understand reports using customizable templates. Plus, you can integrate Hootsuite with Google Analytics and Adobe Analytics (add-on) for more advanced analytics.
Why we chose Hootsuite
We chose Hootsuite because of its many features. In addition to monitoring, this application provides in-depth LinkedIn analytics at post, page, and network levels to measure your LinkedIn strategy.
Since Hootsuite is an all-in-one social media management tool, you get more features in one place, from monitoring to social listening, content management, social advertising, and engagement. For instance, Hootsuite analyzes your LinkedIn posts, identifies the best and worst performers, and then suggests the best time to post.
Plus, its AI assistant (OwlyWrite) helps you brainstorm content ideas or repurpose old content to boost engagement on your posts.
Finally, Hootsuite monitors organic and paid posts to help you adjust or improve your LinkedIn advertising strategy.
Hootsuite other uses
- Social media management: Manage all your social media platforms and respond to comments and messages from a single dashboard.
- AI content creation: Get AI-powered insights into creating social media posts that your audience will love.
- Content publishing and scheduling: Plan, create, schedule, and publish social media posts across all your channels using Hootsuite’s calendar features.
- Social advertising: Create and manage social media ads and boost sales with advanced audience targeting.
- Employee advocacy: Use Hootsuite’s Amplify feature to share pre-approved content from your employees to let more people know about your brand.
Hootsuite pros
- Advanced LinkedIn analytics
- Accessible mobile app
- A wide variety of features and tools
- Flexible pricing plans
- Reliable customer support
Hootsuite cons
- Occasional technical hitches
- Limitations in the reporting feature
- Limitations on LinkedIn video thumbnails
- The user interface can be more intuitive
#2: Keyhole: Best for campaign tracking
Keyhole is another great software for monitoring your LinkedIn campaign. This LinkedIn monitoring app tracks specific keywords from online conversations to help you spot opportunities to improve your campaign strategies.
You also get real-time analytics and updates on mentions and hashtags so you don’t miss any important detail.
In the sections below, we’ll get into the details of Keyhole LinkedIn monitoring.
But first, here’s Keyhole’s pricing model!
Keyhole pricing
Keyhole offers custom prices for personalized social media monitoring services starting at 79 USD per month.
How Keyhole helps with monitoring LinkedIn
Keyhole uses machine learning to monitor direct and indirect mentions of your brand or preferred keywords and sends real-time alerts via your dashboard or email. With regular updates, you’ll know:
- Who is talking about your brand
- What people think or feel about your products/services
- People’s perceptions of your competitors and industry trends
- If there are potential influencers mentioning your brand you can partner with
Keyhole also tracks specific keywords and hashtags to help you measure your LinkedIn campaign performance. Interestingly, this software collects hashtag data across multiple platforms and analyzes it on one dashboard, so you can have a clear picture of your campaign’s impact.
That’s not all!
Keyhole monitors your competitors’ LinkedIn activities, providing helpful insights into their strategies. Plus, you can benchmark your performance against your competitors and learn new strategies to outshine them.
Why we chose Keyhole
We chose Keyhole for its robust campaign tracking abilities. Using machine learning and advanced analytics, Keyhole lets you predict the performance of your future campaigns. Plus, you can measure and boost engagement on your campaign content using Keyhole’s sentiment analysis insights.
What’s more, it allows multi-page management, so you can manage and monitor several LinkedIn pages from one dashboard.
Plus, you get custom alerts on tracked mentions and comprehensive reports to present to your company’s decision-makers.
I also love that Keyhole tracks engaged audiences, letting you build meaningful connections with your audience, potential customers, business partners, or influencers. That way, you’ll make the best out of your LinkedIn account and build a thriving brand.
Keyhole other uses
Apart from LinkedIn, Keyhole monitors mentions across other social media platforms and the web.
Keyhole’s in-depth analytics will help you with:
- Market research: Understand consumers’ needs and preferences, spot market gaps, and get insights into your product development process.
- Influencer marketing: Spot potential influencers to help you reach a wider customer base.
Keyhole pros
- Excels in campaign and hashtag tracking
- Predicts campaign performance
- Appealing and user-friendly interface
- Flexibility in collected and analyzed data (customizable)
- Comprehensive engagement analytics
Keyhole cons
- Social listening could be more comprehensive
- Expensive for lengthy or complex campaigns
- Occasional delays with chat support
#1: BrandMentions: Best for brand monitoring
BrandMentions is your ideal software for brand monitoring on LinkedIn. Offering cool features like social media, hashtag, and brand trackers, this tool keeps you up-to-date with any mentions related to your brand, competitors, or niche.
Additionally, BrandMentions tracks your brand’s LinkedIn performance and benchmarks it against industry trends. And with its comprehensive analytics, you’ll:
- Discover what people think of your brand
- Uncover your competitors’ strategies
- Spot and manage crises that could tarnish your brand’s reputation
- Spot and adjust to industry trends
- Identify viable business opportunities
Let’s find out more about BrandMentions’ capabilities in the sections below.
BrandMentions pricing
BrandMentions has four pricing plans:
- Starter: 99 USD/mo for 15 keywords, 5k mentions/mo, daily updates, and 1-month historical data
- Pro: 299 USD/mo for 30 keywords, 30k mentions/mo, real-time updates, and 6 months’ historical data
- Expert: 499 USD/mo for 50 keywords, 100k mentions/mo, real-time updates, and 10 years’ historical data
- Enterprise: Custom prices for tailored services, including unlimited monitored keywords, real-time updates, and strategic AI analysis
How BrandMentions helps with monitoring LinkedIn
BrandMentions lets you monitor your brand in real time on LinkedIn (and other social media platforms). So this robust monitoring software helps with crisis and reputation management.
I also love how BrandMentions offers in-depth analytics, including:
- Competitor analysis
- Influencer tracking and identification
- Sentiment analysis
- Customer and audience insights
What’s more, BrandMentions provides comprehensive reporting on metrics that matter to your brand. You can prepare custom reports to present to potential clients and other stakeholders.
BrandMentions also keeps you up-to-date on relevant mentions via regular alerts and notifications on your dashboard.
Why we chose BrandMentions
BrandMentions tops our list for its powerful brand monitoring capabilities. With LinkedIn being an ideal platform for building your brand, you want a reliable tool to help you manage your brand’s reputation. With BrandMentions’ Boolean search feature, you’ll customize your keyword combinations to get the most relevant results.
Plus, the app sends you real-time social mentions so you can discover people’s sentiments towards your brand.
I also like BrandMentions’ hashtag tracker which lets you monitor campaigns and industry trends. Plus, the social media tracker offers comprehensive analytics to measure your brand’s LinkedIn performance.
BrandMentions other uses
BrandMentions is an exclusive brand monitoring tool.
But you can also partner with the company if you’re an agency or reseller.
BrandMentions pros
- Excels in brand monitoring
- Offers comprehensive LinkedIn analytics
- Easy to set up and use
- Prompt and reliable customer support
- Customizable alerts settings
- Helpful quick search feature
- Flexible pricing model
BrandMentions cons
- Occasional technical glitches
- Quarterly pricing plans can be expensive, especially for small businesses
- The Boolean feature requires fine-tuning for relevant results
FAQs
Can LinkedIn be monitored?
You can monitor your LinkedIn account for relevant mentions and receive helpful insights to:
- Measure your profile’s performance
- Understand your target audience
- Benchmark against your competitors
- Manage or improve your brand’s reputation
- Identify market gaps
- Track or identify influencer
You can use LinkedIn’s built-in analytics tool or a social media monitoring app for LinkedIn monitoring.
Is there a LinkedIn analytics tool?
LinkedIn has a native analytics tool that keeps you updated on metrics like:
- Posts impressions
- Profile views
- Follower growth
- Search appearance
Plus, other third-party LinkedIn analytics tools are available, including:
- AuthoredUp
- Inlytics
- Shield
- SproutSocial
- Brand24
- Hootsuite
- Klipfolio
- Keyhole
How to monitor LinkedIn activity?
You can monitor LinkedIn activity manually (checking your profile analytics section) or automatically (using a social media monitoring app).
To monitor your LinkedIn activity:
- Choose a reliable monitoring (or analytics) tool
- Define your goals and choose specific keywords to monitor
- Set up alerts or notifications to be up-to-date with the monitored keywords
- Check and analyze analytics to get actionable insights into your LinkedIn performance
Check out more reviews on Quorage.com:
