5 Best TikTok Analytics Tools for Businesses

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Did you know that 70% of TikTok users buy products after discovering them in Feeds or Live videos? That’s how much TikTok has reshaped social media shopping. Yet, many businesses lack data-backed strategies to convert followers to loyal customers.

The best way to track user data in a useful way for marketing decisions? TikTok analytics tools!

The best TikTok analytics tools for businesses include FastMoss, Exolyt, Sociality.io, Socailinsider, and HypeAuditor. They don’t just track likes, views, or followers. These platforms offer deep insights into your audience’s pain points and preferences. They also uncover industry trends and gaps that you can take advantage of to outshine your competitors.

Read on to learn how these top TikTok analytics tools fine-tune your TikTok content and marketing strategies.

The best TikTok analytic tools

#1: FastMoss: Best for TikTok Shop analytics

FastMoss is the best TikTok Shop analytics tool for sellers, affiliates, and agencies. It tracks the best-selling products, videos, and creators. Plus, you can analyze any brand to discover what strategies they use to increase sales.

Stick around to discover more FastMoss capabilities!

FastMoss pricing

FastMoss offers three pricing plans for the first month:

• Basic: 29 USD for 28 days of data history, access to detail page and search results 100/times per day, and more
• Pro: 79 USD for 1 main account, 90 days of data history, access to creator contact info 300/times per day, detail page 500/times per day, and more
• Ultimate: 359 USD for 1 main account and 2 sub-accounts, unlimited data history access, detail page, search results, results rankings, and more

How FastMoss helps with TikTok analytics

FastMoss helps you discover popular products on the TikTok shop. It also offers the sales history for every product and creator. Plus, you can track TikTok Live sessions generating the most sales.

That’s not all!

FastMoss helps you find the best-performing affiliates in every category. It also shows their contact information, so you can reach them for collaboration. 

What’s more, FastMoss analyzes your competitors’ sales and marketing strategies. You can also track their viral videos. That way, you’ll discover the best-performing hooks and CTAs for more sales on your TikTok shop. 

Why we chose FastMoss

We picked FastMoss for its comprehensive e-commerce and influencer marketing insights. It displays the top-selling products in any category and their sellers. Plus, it offers filters like ‘new listed’ and ‘most promoted’ to refine your results.

I also love that you can analyze all the products promoted through video. FastMoss also lets you track any TikTok video. And you’ll receive real-time updates on its performance even without subscribing.

And that’s not all!

FastMoss gives in-depth insights into:

• All shops listed on TikTok shop, their products, ratings, units sold, and earnings
• All creators on TikTok shop, their location, selling tendency, followers, total videos shared, and engagement (views, likes, shares, comments)
• Popular videos, their creators, engagement rates, and creators’ follower number

FastMoss other uses

Here’s how else you can use FastMoss:

• Ads search: Discover and analyze best-performing ads on TikTok and other platforms.
• Video script creation: Get AI suggestions to create captivating video scripts.

FastMoss pros 

• In-depth insights into e-commerce and influencer marketing
• Accurate TikTok shop analytics
• A wide array of features
• Detailed data reports

FastMoss cons

• Limited to 8 countries (USA, UK, Indonesia, Philippines, Malaysia, Vietnam, Thailand, and Spain)
• The interface is a bit overwhelming

#2: Exolyt: Best for comprehensive analytics

Exolyt is the go-to tool for in-depth TikTok analytics. It offers insights into your TikTok account’s performance, from follower growth to engagement. You also get data-backed suggestions on improving your content and engagement strategies.

We’ll discover Exolyt’s analytical capabilities in the sections below.

Exolyt pricing

Exolyt offers three pricing plans:

• Basic: 0 EUR for 1 tracked TikTok account and hashtag, 1 influencer campaign, TikTok analytics, hashtag and sound analytics
• Essentials: 250 EUR for 50 tracked TikTok accounts and hashtags, 10 influencer campaigns, 3 social listening projects, all analytics in Basic plan plus country analytics, industry insights, and video comments
• Advanced: 600 EUR for 300 tracked TikTok accounts and hashtags, 100 influencer campaigns, 3 social listening projects, all analytics in Essential plan plus age & gender analytics, influencer database, sentiment analysis, and video transcriptions

How Exolyt helps with TikTok analytics

Exolyt’s Account Overview feature summarizes your TikTok account’s performance. It shows how people engage with your posts. It also tracks how many followers you gained (or lost) with time. And you can compare these metrics against competitors.

What’s more, you can dig deeper into metrics like age group, location, and interests to understand your audience. 

Exolyt also measures people’s sentiments toward your brand and consumer preferences. Plus, it tracks suitable influencers to partner with and measures their marketing campaigns.

Why we chose Exolyt

We chose Exolyt for its comprehensive TikTok analytics. This tool gives a 360-view into TikTok metrics to measure any account’s performance. For example, you can track how many followers a specific video attracts in days or months. Plus, you can export this data into shareable reports.

I also love that Exolyt offers content recommendations based on your analytics. For example, it may suggest you post videos at night because that’s when your audience is most active.

Exolyt other uses

Here’s how else you can use Exolyt:

• Market research: Get actionable insights into your customer’s needs and market gaps to improve your marketing strategy. 
• Content ideation: Use data-driven suggestions to improve your content creation process.

Exolyt pros 

• Comprehensive TikTok analytics
• Allows historical data tracking
• Allows cross-platform integration
• Reliable customer support
• Free plan available

Exolyt cons

• Limited to TikTok monitoring and analytics
• Higher price for advanced features
• Could be more intuitive

#3: Sociality.io: Best for content performance analysis

Sociality.io is the best TikTok analytics tool for content intelligence. It tracks the performance of your TikTok posts, so you can learn what works and what doesn’t. Plus, you get insights into who resonates with your TikTok posts. That way, you’ll adjust your content strategy to attract the right audience.

What’s more exciting is that Sociality.io isn’t limited to TikTok analytics. We’ll discover more about its capabilities below!

Sociality.io pricing

Sociality.io offers 3 packages:

• Pro: 99 USD/mo for 1 user, 10 pages, social media management inbox, analytics reports, competitor analysis, content publishing, onboarding training, and more.
• Business: 199 USD/mo for unlimited users, 15 social media pages, team management workflows and performance reports, and everything in Pro.
• Enterprise: custom pricing for custom features, unlimited users, a dedicated account manager, an API to automate social media management workflows, user activity logs and everything in Business.

How Sociality.io helps with TikTok analytics

Sociality.io measures the impact of your TikTok content. It shows your posts’ performance and suggests ways to improve your content strategy. For instance, the engagement on your videos reveals video types your audience loves. 

Plus, you can track all your videos and get suggestions on the best time to post. 

That’s not all!

Sociality.io tracks relevant hashtags, showing content types that drive the highest engagement. These insights help you create content that attracts more followers.

Why we chose Sociality.io

We picked Sociality.io for its powerful content analysis features. For example, Distribution Tables display metrics like views, likes, shares, and comments. These help you spot the best and worst-performing posts. Plus, they give recommendations on improving your content strategy to attract more followers.

Sociality.io also gives detailed insights into your target audience. It helps you understand who resonates with your content (their age, gender, and location). That way you’ll only create content that appeals to your ideal followers.

What’s more, Sociality.io generates automated reports in various formats, including PDF, PPT, and XLSX. 

Finally, I love that Sociality.io is an all-in-one social media management tool. So, besides TikTok analytics, you get the social media management services.

Sociality.io other uses

Here’s how else you can use Sociality.io:

• Content scheduling and publishing: Plan, create, and publish all your social media posts on a collaborative calendar.  
• Customer relationship management (CRM). Respond to your customers’ messages and measure your team’s performance on a centralized platform.

Sociality.io pros 

• Excels in content intelligence
• All-in-one social media management
• Offers data security
• Easy to use
• Reliable customer support
• Flexible to customers’ needs

Sociality.io cons

• Some delays in downloading reports
• Inaccurate warnings on invalid access keys (APIs)
• No access to historical data

#4: HypeAuditor: Best for influencer analysis

HypeAuditor is your one-stop shop for TikTok influencer analysis. Besides locating ideal influencers, this tool offers comprehensive insights into their follower demographics. For instance, you’ll discover followers’ location, demographics (age, gender), and interests. That way you can improve your targeted campaign posts.

I also love that HypeAuditor helps you track influencer campaign metrics like expenditure and ROI.

Let’s see how else HypeAuditor can help you below!

HypeAuditor pricing

HypeAuditor offers custom pricing plans starting from 249 USD/month.

You get personalized plans depending on your needs and HypeAuditor’s five main features, including:

• Discover influencers
• Analyze and vet creators
• Execute full-scale outreach
• Estimate campaign performance
• Run and track campaigns

How HypeAuditor helps with TikTok analytics

HypeAuditor tracks and analyzes potential and existing influencers. The Audience Quality Score (AQS) measures an influencer’s quality. This metric helps you vet viable influencers for collaboration. 

What’s more!

HypeAuditor offers real-time data and insights into influencers’ TikTok performance. You learn who their audience is and how they interact with the influencer’s content. Plus, you can track their follower growth over time and engagement rates.

Why we chose HypeAuditor

We picked HypeAuditor for its straightforward influencer insights. It offers insights into influencers’ audience quality and TikTok performance. After identifying the perfect influencer to work with, HypeAuditor helps you track and measure your campaigns.

That’s not all!

HypeAuditor lets you track and analyze your competitors’ influencer campaigns. So, you’ll know who your competitors are collaborating with. And you get insights into their campaign performance.

You can also track top trends in influencer marketing. These insights will help you adjust your strategy to meet industry standards.

Something else that fascinates me about HypeAuditor is their number of free tools, including:

• TikTok Engagement Rate Calculator
• TikTok Account Quality Checker
• TikTok Fake Follower Checker
• TikTok Influencer Pricing Calculator
• TikTok Accounts Comparison
• TikTok Follower Count Checker
• TikTok Likes-Followers Ratio Calculator 

HypeAuditor other uses

You can use HypeAuditor to track and analyze influencers on other platforms like Instagram and YouTube.

Besides that, this tool also helps with:

• Media monitoring: Monitor mentions of any brand name, keywords, or hashtags to level up your marketing strategy.
• Market research: Spot market gaps and opportunities in any part of the world.
• E-commerce campaigns: Connect your HypeAuditor account to e-commerce platforms like Shopify, WooCommerce, and Magento to convert followers into customers and increase sales.

HypeAuditor pros 

• Large influencer database and various search filters
• Intuitive and user-friendly
• Offers many free tools
• Flexible custom pricing plans
• Reliable customer support

HypeAuditor cons

• Unable to download influencers’ contact information into reports
• Location limitations in influencer search

#5: Socialinsider: Best for competitive analysis

Socialinsider is the best TikTok analytics software for competitive analysis. It tracks competitors’ TikTok accounts and how their audiences engage with their content. You’ll also get in-depth insights into how their followers have grown with time.

Read on to discover more about Socialinsider’s capabilities!

Socialinsider pricing

Socialinsider offers 4 pricing plans:

• Adapt: 99 USD/mo for 20 social accounts, 3 months’ historical data, 1 user, competitor analysis, benchmarking, reporting features, and live support
• Optimize: 149 USD/mo for 30 social accounts, 6 months’ historical data, 2 users, competitor analysis, benchmarking, reporting features, live support, group tags, AI content pillar insights, and content segmentation
• Predict: 239 USD/mo for 40 social accounts, 12 months’ historical data, 5 users, competitor analysis, benchmarking, reporting features, live support, group tags, AI content pillar insights, AI content segmentation, and branded reports
• Enterprise: Custom price for unlimited social accounts, custom historical data and users, competitor analysis, benchmarking, reporting features, live support, group tags, AI content pillar insights, AI content segmentation, branded reports, data integration, API access, and account manager

How Socialinsider helps with TikTok analytics

Socialinsider’s TikTok analytics tool measures your content performance. It displays metrics like video views, likes, shares, and engagement rates. Plus, you can track how your account has grown with time by analyzing its historical data.

What’s more!

Socialinsider’s competitor analysis feature analyzes your competitor’s TikTok accounts. It offers straightforward metrics to measure their content’s performance and follower growth. And you can compare more than one competitor on a single dashboard.

That’s not all!

Socialinsider lets you benchmark your TikTok account’s performance against competitors and industry standards. For instance, you can measure your follower growth or engagement rate per post against other brands in your niche. Plus, you can export this data into branded reports to share with your team or other stakeholders.

Why we chose Socialinsider

We chose Socialinsider for its competitive analysis capabilities. 

Socialinsider’s competitor analysis feature lets you analyze your competitor’s TikTok accounts. It offers straightforward metrics to measure their content’s performance and follower growth. And you can compare more than one competitor on a single dashboard.

I also love that you can group your competitor’s content using keywords, hashtags, or topics. What’s more, you discover their top-performing content to know what’s working and what’s not.

Socialinsider also lets you measure your competitors’ strategies across various social media channels. That way, you’ll know how their TikTok accounts perform compared to other platforms.

Socialinsider other uses

Besides TikTok analytics, you can use Socialinsider for:

• AI-powered Instagram listening: Get actionable insights into your IG account’s content performance, industry trends, and competitors’ strategies. 
• Social media data integration: Use Socialinsider’s API access to create new products or features to grow your business.

Socialinsider pros 

• Intuitive and easy to use
• Accurate comparison analytics
• Cheaper than other tools with similar capabilities
• Easy-to-read reports
• Responsive customer support

Socialinsider cons

• Slow loading at times
• Limited campaign details

What is a TikTok analytics tool?

A TikTok analytics tool is software that measures your TikTok account’s performance. It tracks metrics like video views, shares, likes, and comments. You also get insights into your account’s historical growth, like the number of followers you’ve gained in one month.

Most analytics tools also offer other features including:

• Competitor analysis and industry benchmarking
• Sentiment analysis
• Hashtag and trend analysis
• Audience analysis

The benefits of TikTok analytics trackers

TikTok analytics trackers help you in the following ways:

• Understanding your target audience: TikTok analytics trackers provide audience information like their demographic and content preferences. Backed by this data, you’ll tailor your content to resonate with your target audience.
• Improving your TikTok marketing strategy: After understanding your audience and creating content that they love, use TikTok analytics to adjust your posting schedule. Plus, tracking mentions and sentiments helps you spot any complaints or suggestions to improve your products or services.
• Benchmarking against competitors and industry standards: Insights into your competitors’ strategies help you know what’s working and what’s not. That way, you’ll adjust your strategies to meet industry standards.
• Spotting and taking advantage of market trends: Tracking top-performing content and creators gives you insights into what hooks, hashtags, or content formats to use to attract more followers and increase sales.
• Discovering influencers and tracking influencer marketing campaigns: TikTok analytics trackers help you spot viable influencers and analyze their accounts. You can also track their marketing campaigns and their impact.
• Improving ad campaign performance: Most analytics tools give data-backed suggestions on how to improve your marketing videos.

7 things to consider when choosing a TikTok analytic software

Here’s what you should consider before choosing a TikTok analytics tool:

1. Your TikTok goals: If your main goal is to generate sales, go for an analytics tool that measures campaign performance. But if you want to attract more followers, choose a tool that analyzes your target audience and content performance.
2. Data accuracy and depth: Go for tools that generate accurate data and offer in-depth insights.
3. Key features: Consider a tool with essential analytics features like real-time tracking, automated reports, audience, and competitor analysis. Other key features include content and trend analysis.
4. Unique features and capabilities: You can choose a tool with extra features like influencer analysis, fake account detectors, and cross-platform analysis.
5. User-friendliness: Consider if an analytics tool is easy to set up and navigate.
6. Customer support: Go for TikTok analytics tools with responsive, reliable customer support.
7. Data security and integrations: Choose analytics tools that allow integrations and offer data security.

FAQs

How can you see your TikTok analytics?

TikTok gives analytics access to personal and business accounts.

To see your TikTok analytics on your personal account:

• Log into your TikTok account.
• Click on ‘Profile’ on the bottom left side of your account.
• Tap ‘TikTok Studio’ on your profile.
• Your account’s analytics, including post views, net followers, likes, and more will appear.

To access TikTok analytics on a business account:

• Open your business account and tap “Profile” on the bottom left.
• Select ‘Business Suite’ on the top right corner of your profile.
• Click on ‘Analytics’ to see all your account’s analytics from ‘Overview analytics 9video views, ’ to ‘Video,’ ‘Audience,’ and ‘Live’ metrics.

Alternatively, go to ‘TikTok Studio’ after logging into your profile to see all your analytics.

How much does a TikTok analytics solution cost?

A TikTok analytics solution will cost you anything from 0 to hundreds of dollars.

You’ll get TikTok analytics free of charge if you’re using TikTok’s built-in analytics tool. Here, you’ll access basic solutions for your account’s performance and growth.

But, you’ll pay for in-depth TikTok analytics solutions (from third-party tools). And this cost depends on factors like:

• Number and types of features in the pricing plan
• Number of users
• Level of data analysis
• Reporting and customization options

What is the best TikTok analytics tool?

The best TikTok analytics tool depends on your goals, needs, and budget. 

For instance, TikTok’s native analytics tool would be great if you’re looking for a free tool with basic features.

But, a tool like FastMoss is ideal for TikTok shop analytics.

Here are some of the best TikTok tools (excluding those in this guide):

• Kalodata
• HypeAuditor
• Brandwatch
• SproutSocial
• Iconosquare
• SocialChamp

Is TikTok Analytics free?

TikTok Analytics is a free built-in tool accessible to all TikTok users.

It offers various analytics to assess and grow your TikTok account, including:

• Overview analytics: Post views, Profile views, Likes, Comments, Shares, Estimated rewards, Traffic source, and Search queries
• Content analytics: Top posts (most views, most new viewers, Most likes, new followers)
• Viewers: Total viewers, New viewers, Viewer insights (gender, age, location), Most active times, Creators your viewers also viewed, and Posts your viewers also viewed
• Followers: Total followers, Net Followers, Follower insights (gender, age, location), and Most active times

How do I check someone else’s TikTok analytics?

You can’t directly check someone else’s TikTok analytics from your TikTok account. 

But, you can manually track and analyze key metrics by entering key metrics into a spreadsheet. Essential metrics to analyze include:

• Follower count and growth
• Posting schedule
• Engagement on posts (views, likes, shares, comments, and saves)
• Most popular videos
• Top-performing hashtags and captions

But, this is a tedious and time-consuming method!

Here’s a better approach.

Use a third-party analytics tool to automatically track and analyze other creator accounts. These software have competitor analysis features that allow you to track and analyze other TikTok accounts.

You can use them for analytics like:

• Content performance
• Follower growth
• Influencer analysis

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