5 Best TikTok Monitoring Tools
This guide explores the best TikTok monitoring tools to stay ahead with real-time insights and competitor analysis.
Lucy Kariuki
Contributing Writer @ Quorage
The top 5 TikTok monitoring tools are Exolyt, Talkwalker, Mention, Storyclash, and Pentos. These tools track keywords and send automated alerts on relevant mentions. They also provide insights into your TikTok account, audience, competitors, and industry trends.
TikTok is more than a short-form video app that GenZs love. It’s a great platform for businesses to showcase their products (or services) and engage their customers. But with over 2 billion users, you need a reliable tool to monitor your TikTok account to beat your competition.
We’ve rounded up the 5 best TikTok monitoring tools that help you track mentions that matter to your business.
The best TikTok monitoring tools
#5: Pentos: Best for trend tracking
Pentos specializes in tracking trends on TikTok. It analyzes trending songs, videos, and hashtags. The tool also tracks 100+ trending TikTok accounts, measuring their growth and performance.
What’s more exciting, Pentos lets you compare and benchmark your TikTok account against top-performing accounts.
We’ll see more of Pentos’ capabilities in the sections below.
Pentos pricing
Pentos offers three pricing plans:
- Trends Pro: 99 USD/mo for top trends’ browsing, trending content analysis, global charts, and trackers
- Icon: 299 USD/mo for Trends Pro plan features plus TikTok analytics, competitor monitoring, songs tracking, hashtags tracking, reporting, campaign tracking, and shareable dashboards
- Mega: 999 USD/mo for Icon plan features plus database connection, custom dashboard (per account), and a dedicated account manager
How Pentos helps with monitoring TikTok
Pentos helps you monitor top videos, songs, and TikTok accounts. You can even analyze audience demographics or reach by digging deeper into individual accounts.
That’s not all!
Pentos tracks and measures your progress on TikTok over time by providing insights into your follower growth. You can also analyze your TikTok content to understand how your audience interacts with it. This data helps you rate your TikTok strategy and adjust it accordingly.
Besides that, Pentos lets you benchmark your account against competitors and other TikTok creators. Plus, it offers reporting features to let you export and make sense of the analyzed data.
Why we chose Pentos
We chose Pentos for its trend-tracking features, including:
- Top Songs lists and analyzes over 1K songs on TikTok. It offers filtering features like artist, UGC, and length to help you refine the results.
- Top Accounts displays the best-performing TikTok accounts owned by influencers and rising stars.
- Top Hashtags shows trending hashtags on TikTok over time.
Additionally, Pentos provides straightforward analytics on trending songs, videos, and accounts. With the insights gathered, you can spot patterns that could help you improve your content strategy.
Pentos other uses
Being a dedicated TikTok monitoring and analytics tool, Pentos has no other function.
Pentos pros
- Offers customizable and shareable dashboards
- Tracks global music and video charts
- Provides straightforward analytics
- Few features in the lowest plan (no value for money)
Pentos cons
- Limited to TikTok monitoring
- No free trial
- The user interface could be easier to use
#4: Storyclash: Best for monitoring influencer campaigns
Storyclash is your go-to software for monitoring influencer campaigns on TikTok. It helps you spot potential influencers and gauge their compatibility with your brand. Plus, you can measure their performance and the impact of their marketing campaigns.
There’s more you can do with Storyclash. Let’s check out Storyclash’s other capabilities in the sections below.
Storyclash pricing
Storyclash offers two pricing plans:
- Business: 750 EUR/mo for 4 main services (Discover, Research, Manage, Analyze)
- Enterprise: Custom price for premium services
How Storyclash helps with monitoring TikTok
Storyclash monitors influencers and analyzes their TikTok content. The software tracks specific keywords to spot influencers who have mentioned your brand in video descriptions.
Storyclash also lets you track influencer campaigns and generate white-label reports to showcase their impact.
That’s not all!
You can also use Storyclash to monitor your competitors’ content and marketing strategies. Plus, this tool lets you discover which influencers your competitors are working with and how their campaigns are doing.
Finally, Storyclash lets you track TikTok trends to spot patterns, helping you improve your strategy.
Why we chose Storyclash
We picked Storyclash for its unique influencer monitoring capabilities. Its AI-powered Influencer Discovery feature helps you discover new influencers using keywords, mentions, hashtags, or images. It also displays lookalike creators, and you can use metrics like Relevance score to narrow your search.
Storyclash’s free Influencer Search tool lets you track influencers and measure their content performance. You’ll access over 30 metrics on each TikTok post, including views, likes, shares, and comments. You can also dive deeper by analyzing the influencer’s profile and audience data.
I love Storyclash’s in-depth analysis of influencer marketing campaigns. It lets you track the performance of each campaign using metrics like engagement rate, video views, and estimated media value.
Storyclash other uses
Here’s how else you can use Storyclash:
- Influencer CRM and campaign management: Reach out to potential influencers, plan and execute campaigns, and organize data in a centralized dashboard.
- Instagram brand rankings: Search for top-performing brands by country or category on Instagram.
- Market research: Understand customers’ needs and pain points or analyze competitors’ marketing strategies.
Storyclash pros
- Efficient and easy to use
- Allows cross-platform analysis
- Vast database of influencers
- Excels in influencer campaign management
Storyclash cons
- The messaging feature could be more intuitive
- Filtering options could be more refined
- Slow loading times
#3: Mention: Best for monitoring brand reputation
Mention is the best tool to monitor your brand’s reputation on TikTok. It lets you customize the metrics you want to track. This software also sends automated alerts on mentions for prompt response to protect your brand’s image.
We’ll cover more Mention capabilities in the sections below.
Mention pricing
Mention offers 4 pricing packages:
- Solo: 49 USD/mo for 2 alerts, 5K mentions, 1 user, and 1 account per network
- Pro: 99 USD/mo for 5 alerts, 10K mentions, 10 users, and 10 accounts
- Pro Plus: 179 USD/mo for 7 alerts, 20K mentions, unlimited users, and 15 social accounts
- Company: Custom price for 10+ alerts, 100K+ mentions, unlimited users, and unlimited social accounts
How Mention helps with monitoring TikTok
Mention monitors and analyzes keywords related to your brand on TikTok (and other platforms). It also offers filtering features to help you narrow your results to mentions that matter to your brand.
Plus, you get automated alerts whenever someone mentions your brand name (or the tracked keywords).
Mention lets you track your competitors on TikTok and analyze their strategies (or content performance). You can also generate comparative reports to benchmark your Tiktok growth and performance against competitors and industry standards.
That’s not all!
Mention helps you track TikTok trends by monitoring hashtags, video likes, and views. By analyzing these content patterns, you can improve your strategy to create content your audience will love.
Why we chose Mention
Mention makes it to our TikTok monitoring software list for its excellent brand monitoring capabilities. For instance, the Assisted Query Creation feature helps you generate relevant queries for accurate monitoring.
Plus, Mention offers three alert categories to customize your alerts:
- Basic Alerts: Have a robot assistant to help you choose the best keywords to monitor
- Standard Alerts: Have a query builder to combine keywords for refined results
- Advanced Alerts: Have Boolean search operators to customize your queries for relevant results
I also like that Mention offers Automated mention categories to help you organize mentions and share the insights with your team.
Mention other uses
Besides TikTok monitoring features, Mention offers these free tools:
- TikTok Caption Generator to help you create captivating captions for your videos
- TikTok Bio Generator to help you generate catchy, personalized bios for your account
You can also use Mention for:
- Social media management
- Content publishing
Mention pros
- Easy to set up and use
- Offers filtering features to refine results
- Excels in brand monitoring
- Offers all-in-one social media management services
- Reliable customer support
Mention cons
- Email reporting could be improved
- Limited features in the lowest plan
- No access to historical data after Boolean search
#2: Talkwalker: Best for consumer intelligence
Talkwalker is your one-stop software for consumer data to power your social media marketing decisions. This social listening and monitoring tool updates you on what customers say about your company on TikTok. It also provides comprehensive insights into your competitors, market trends, and content performance.
Let’s get into the details!
Talkwalker pricing
Talkwalker offers four customizable packages (all for unlimited users):
- Listen: For social listening & media monitoring, custom alerts & reports, pre-built dashboards, and BlueSilk AI
- Analyze: For all Listen plan features plus social listening insights, custom dashboards & analytics, and social benchmarking
- Business: For all Analyze Plan features plus Enterprise features and governance
- Premium: For all Business Plan features and 20X volume on consumer intelligence insights
How Talkwalker helps with monitoring TikTok
Talkwalker monitors specific keywords in real time. It also lets you create custom alerts and analyze content ratings. These features help you track your brand’s TikTok performance to know what content drives engagement and views.
You also get helpful insights from custom reports and AI summaries to improve your influence on TikTok.
Talkwalker’s robust competitive analysis features help you track competitors’ earned mentions over time. You can also analyze their engagement (likes, comments, or shares) and reach metrics on interactive dashboards.
What’s more!
Talkwalker’s sentiment analysis features analyze people’s perceptions of your brand, helping you:
- Protect your brand’s reputation
- Predict, manage, or avoid crises
- Monitor audience feedback and sentiments
Why we chose Talkwalker
We chose Talkwalker for its powerful consumer intelligence capabilities. The Audience Insights feature helps you track your target audience’s behavior on TikTok.
I like how you can segment your audience into categories based on their interests, sentiments, or preferences. Plus, you can integrate your Talkwalker account with Audiense and Affinio for advanced audience segmentation insights.
What’s more exciting, Talkwalker’s built-in audience libraries and conversation clusters help you discover new audience segments. You also receive AI-powered audience insights to help you reach the right people through your TikTok content and campaigns.
There’s more!
Talkwalkers’ customer feedback analytics help you understand your customers’ preferences and pain points.
Screenshot of Talkwalker Customer Feedback Analytics
And finally! Talkwalkers’ Image recognition technology (visual listening) powered by BlueSilk AI, lets you spot brand’s mentions in images, videos, and audio.
Talkwalker other uses
Apart from monitoring TikTok (and other platforms), here’s how else Talkwalker helps you:
- Talkwalker’s Marketplace lists products and services like social media management tools, content sharing and e-commerce platforms, and job search sites.
- Social content ratings display top-performing content on various platforms, including TV and streaming services.
Talkwalker pros
- Excels in audience segmentation
- Comprehensive analytics
- Fast and easy to use
- Customizable dashboards
- Offers multiple-language monitoring
Talkwalker cons
- Limitations on the number of mentions
- Pretty expensive for small businesses
- Could be more intuitive
#1: Exolyt: Best for in-depth TikTok analytics
Exolyt is the best monitoring tool for comprehensive TikTok analytics. Being a dedicated monitoring and TikTok analytics tool, Exolyt offers diverse features to track your account’s growth. Plus, it provides actionable insights into organic TikTok content to help you improve your strategy.
We’ll dig deeper into Exolyt’s monitoring and analytical capabilities below.
Exolyt pricing
Exolyt offers three pricing plans:
- Basic: 0 EUR for 1 tracked TikTok account and hashtag, 1 influencer campaign, TikTok analytics, hashtag and sound analytics
- Essentials: 250 EUR for 50 tracked TikTok accounts and hashtags, 10 influencer campaigns, 3 social listening projects, all analytics in Basic plan plus country analytics, industry insights, and video comments
- Advanced: 600 EUR for 300 tracked TikTok accounts and hashtags, 100 influencer campaigns, 3 social listening projects, all analytics in Essential plan plus age & gender analytics, influencer database, sentiment analysis, and video transcriptions
How Exolyt helps with monitoring TikTok
Exolyt monitors your TikTok account’s progress with time. It also tracks your audience and content in real time. Plus, it offers in-depth video performance analysis and the best time-to-post recommendations.
You can also use Exolyt to track other TikTok accounts. For starters, monitor your competitors’ marketing strategies, content performance, and follower growth. And, you can benchmark your account against theirs to understand your share of share of voice in your niche.
Exolyt also helps you discover potential influencers, and monitor their performance and the ROI gained from their campaigns.
That’s not all!
Exolyt lets you monitor people’s perceptions of your brand, helping you manage crises and brand reputation. It also provides real-time updates on industry-specific trends. That way, you’ll be a step ahead of competitors, anticipate, and grab opportunities.
Why we chose Exolyt
Exolyt tops our list of the best TikTok monitoring tools for its in-depth analytics. It lets you track metrics to assess your TikTok performance from the lowest (free) plan. You also receive real-time data and insights into what drives engagement on videos (on any account).
But what I like most about Exolyt is the Smart Folders feature that lets you access and organize performance metrics. This tool also offers sentiment analysis on user-generated content (UGC). So, you’ll know what your audience feels about your brand’s UGC.
Exolyt also provides real-time insights into your audience, trends, and campaigns. Plus, it lets you create custom reports to share with other stakeholders.
Exolyt other uses
Here’s how else to use Exolyt:
- Content ideation: Get content ideas from viral TikTok challenges and trending audios to engage your audience.
- Market research: Discover helpful insights into your audience’s needs and market patterns to improve your product development.
Exolyt pros
- Offers a free plan
- Comprehensive TikTok analytics
- Allows historical data tracking
- Allows cross-platform integration
- Reliable customer support
Exolyt cons
- Limited to TikTok monitoring and analytics
- Higher price for advanced features
- Could be more intuitive
Features to look for in a TikTok monitoring tools
Here are the features you should look for in a TikTok monitoring tool:
- Real-time monitoring helps you track mentions (and metrics) when they happen to take prompt action.
- Automated alerts keep you updated on mentions affecting your brand.
- Custom dashboards let you personalize the metrics (and KPIs) to track.
- Analytics features (like video performance) help you analyze metrics to measure your TikTok account’s performance.
- Hashtags and trend tracking keep you on tabs with trending videos, songs, or accounts on TikTok.
- Reporting features help you export data into reports to share with your team and other stakeholders.
- Competitor analysis helps you analyze your competitors’ performance and benchmark it against yours.
- Sentiment analysis helps you understand people’s perceptions of your brand.
- Influencer tracking lets you discover potential influencers and monitor the performance of existing ones.
- Integrations with other platforms for data collection and cross-platform comparison.
What is TikTok monitoring?
TikTok monitoring is the process of tracking specific keywords (like your brand’s name), hashtags, or URLs for specific reasons, including:
- Measuring brand awareness and reputation
- Crisis management
- Analyzing your competitors
- Discovering new influencers
- Spotting industry trends
TikTok monitoring also involves:
- Tracking activities on the platform like how your audience interacts with your content
- Measuring your TikTok account’s growth and influence
- Measuring the impact of your marketing campaigns
- Generating custom reports to analyze the collected data
The most common metrics to monitor on TikTok include:
- Mentions
- Engagement (likes, comments, shares)
- Video views
- Follower growth
- Sentiment (positive, negative, or neural)
- Reach (share of voice)
- Profile views
- Hashtag performance
- Trending videos or audio
Benefits of monitoring your TikTok page
Monitoring your TikTok page offers the following benefits:
- Understanding user behavior: You’ll know what content your audience loves (and vice versa) and their peak engagement time.
- Collecting customer insights: You’ll understand your customers’ pain points, needs, or preferences. You’ll also know their stage in the customer’s journey and get feedback (reviews) on your products or services.
- Crisis and reputation management: You’ll spot and manage crises affecting your brand before they escalate.
- Competitor analysis: You’ll understand your competitors’ content and marketing strategies.
- Improving content or marketing strategy: You’ll spot trends or patterns that can help you improve your strategies.
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