5 Best X (formerly Twitter) Monitoring Tools

Our 5 best X (formerly Twitter) monitoring tools are Brandwatch, Mention, Keyhole, Fedica, and X Developer Platform. These tools monitor specific keywords and send real-time alerts via email or dashboard inboxes. Plus, Brandwatch, Mention, and Keyhole offer advanced analytics to help you measure your brand’s performance.

X is one of the most vibrant social media channels, making it a perfect platform for businesses to interact with customers. But with the vast amount of data, you need a reliable social monitoring tool to inform you of what’s happening on X.

Read on to discover the 5 best X Twitter monitoring tools.

#5: X Developer Platform: Best for X developers

X Developer Platform is X’s built-in tool for developers to grow their X accounts. It offers tools and APIs (Application Programming Interfaces), giving developers access to X data like followers’ demographics, posts, and profiles.

With the X Developer Platform, you can monitor your brand to:

• Be up-to-date with conversations that matter to your brand
• Know customers’ perceptions of your brand
• Discover your competitors’ strategies
• Uncover the latest market trends

Let’s learn more about X Developer Platform’s capabilities in the sections below!

X Developer Platform pricing

The X Developer Platform offers three API products in these tiers:

• Free: for 1 app ID, 100 reads/month, 500 posts/month, write-only use cases, testing X APIs, and Ads API.
• Basic: 200 USD/mo for 2 app IDs and other features
• Pro: 5000 USD/mo for 3 app IDs and other features
• Enterprise: Custom prices for customized, commercial-level services.

How X Developer Platform helps with monitoring X

The X Developer Platform allows businesses to monitor their X activity using APIs. With the X APIs, you can access X data that matters to your brand. You can track your followers’ X activity to see what they post and what they think of your brand.

It lets you track keywords and hashtags and receive real-time alerts. It also provides analytics like:

• Competitive analysis
• Sentiment analysis
• Account performance
• Industry trends 

Why we chose X Developer Platform

We chose X Developer Platform for its custom dashboards and easy integration with other tools. It also allows developers to use X APIs to create custom solutions for their business.

I’m not a techie and had some challenges figuring out this tool. But I liked that it helps you retrieve X data in real-time. Plus, you can use filtering features to sort the data and only use what you need.

X Developer Platform other uses 

Here’s how else you can use X Developer Platform”

• Ad campaign management using X Ads API
• Web content management using X for websites
• Do academic research using X data

X Developer Platform pros 

• APIs give developers access to real-time and historical X data.
• X APIs allow developers to create custom applications.
• APIs allow flexibility in building personalized business solutions.
• X APIs are easily integrated with analytics and reporting tools.

X Developer Platform cons

• A steep learning curve, especially for non-techies
• The interface could be more intuitive
• Developer access required to enjoy X Developer features
• The premium plans aren’t accessible to solopreneurs and small businesses

#4: Fedica: Best for audience and community-building insights

Fedica is a social media monitoring tool that excels in detailed analytics into your X audience. It helps you access actionable insights to build your community. It’s one of the tools I’ve found helpful in audience segmentation and lead generation.

What’s more interesting, Fedica tracks follower growth, helping you know even those who unfollowed you on X.

We’ll find out more about Fedica in the sections below.

Fedica pricing

Fedica offers these 5 pricing plans:

• Free: for 9 accounts (1 per platform), post scheduling, unlimited posts, and content calendar.
• Publish:15 USD/mo for 11 accounts, AI-driven publishing, engagement metrics, organized calendar, and content segmentation.
• Grow: 29 USD/mo for Publish plan features plus follower tracking & analytics, lead identification, and reports.
• Research: 129 USD/mo for Grow plan features plus competitor analysis, monitoring & listening, search & compare accounts
• Enterprise: Custom price for Research plan features plus other customized services.

Note: All the paid plans are customizable depending on the number of accounts per social media platform.

How Fedica helps with monitoring X

Fedica offers unique X monitoring capabilities. It helps you track keywords, hashtags, or X accounts for up to 30 days. Plus, you get near real-time email notifications to keep you updated on conversations related to your brand, industry, or competitors.

With Fedica, you can monitor your X activity, including engagement, follower growth, and campaign impact. I like that Fedica gives you access to historical data from 2006 to analyze market trends and patterns.

Also, Fedica offers reporting tools (that you receive by email) to analyze and share your data.

Why we chose Fedica

We chose Fedica for its audience and community analytics. It provides various tools to help you study your target audience and build a thriving X community. 

Examples include:

• Follower analysis to better understand your follower growth.
• Follower segmentation helps you divide your followers into specific groups for easier targeting. 
• Follower maps to target audiences based on their locations and analyze your campaign’s success in different regions.
• Real influencers feature helps you reach suitable influencers and track campaigns.

That’s not all! Fedica’s X Trends Radar lets you spot and track X trends on followers, accounts, or cities. For instance, you can track the most popular topics on X in a specific location.

I also like that Fedica’s engagement dashboard shows the best-performing posts and the most engaged followers (and their demographics).

Fedica other uses 

Besides X monitoring, you can use Fedica to create content and manage your social channels. Fedica offers publishing features like a content calendar, intelligent publisher, and content pipeline streams. 

Fedica pros

• Offers community-building features
• Built for Twitter (now X)
• Advanced demographic analytics
• Offers location-based analytics
• Offers a freemium
• Customizable pricing plans

Fedica cons

• Lacks in-depth engagement and trends analytics
• Limited features in the free plan
• Limitations in integrating with other tools
• Relies on AI-generated analytics (not always reliable)

#3: Keyhole: Best for tracking campaigns

Keyhole excels in monitoring hashtags or accounts related to your campaigns. I love that it offers real-time analytics to help you measure your performance on X. For example, you’ll understand what content types your audience engages with and at what times. 

Keyhole allows you to generate easy-to-export reports in your preferred format (PDF, Excel, or XLS). With these reports, you can share summaries of your X performance with your team, potential clients, and other stakeholders.

Discover what else Keyhole can do in the sections below.

Keyhole pricing

Keyhole offers custom, campaign-based pricing plans starting at 100 USD per campaign. With these flexible prices, you only pay for the specific features you need and your preferred campaign period.

How Keyhole helps with monitoring 

Keyhole tracks hashtags and keywords to help you measure and prove the impact of your X campaigns. With this tool, you’ll monitor public profiles and accounts on X without login access for competitor and influencer monitoring. 

What’s more interesting, Keyhole uses X’s firehose API to generate detailed analytics from the collected data. For instance, its aggregated engagement analytics help you understand how your followers interact with your content. 

Plus, Keyhole allows you to create custom analytics reports to visualize all your preferred metrics.

Why we chose Keyhole

We chose Keyhole because it was built for Twitter (X) and offers X-specific data points, including the share of tweets, retweets, and replies.

Secondly, Keyhole offers access to X historical data for personalized trend analysis. I also love that it’s perfect for measuring and predicting the performance of campaigns on X (and other social media channels). 

Keyhole other uses 

Keyhole isn’t limited to X monitoring. Here’s how else you can use the tool:

• Social listening: Understand people’s perceptions of your brand, competitors, and the industry by listening to their online conversations. 
• Publishing: Plan, create, schedule, and post content to all your social media channels from a common dashboard. 
• Market research: Discover consumers’ unmet needs and uncover the latest technologies to make informed decisions on product development and innovation.

Keyhole pros

• Excellent campaign tracking capabilities
• In-depth analytics
• X-specific features
• Intuitive, user-friendly dashboard
• Customizable, exportable, and shareable reports

Keyhole cons

• Social listening could be more comprehensive
• Can be pretty expensive for complex and lengthy campaigns
• Lacks multiple language capabilities

#2: Mention: Best for reputation and crisis management

Mention is your go-to monitoring tool for managing your brand’s online reputation. It helps you track specific mentions of your brand on X to spot crises and manage them before they escalate. I love that Mention is easy to set up and use, providing a clean dashboard for your social media management needs.

We’ll learn more about how Mention helps with X monitoring below.

Mention pricing

Mention offers four pricing plans:

• Solo: 49 USD/mo for 2 basic alerts, 500 mentions, 1 user, and 1 account (per social network).
• Pro: 99 USD/mo for 5 basic alerts, 10k mentions, 10 users, and 10 social accounts.
• Pro Plus:179 USD/mo for 7 basic & standard alerts, 20k mentions, unlimited users, and 15 social accounts.
• Company: Custom price for 10+ basic, standard, and advanced alerts, 100k+ mentions, unlimited users, and unlimited social accounts.

How Mention helps with monitoring X

Mention monitors your preferred keywords on X using its query-building features. It then gives you keyword-based and page-based alerts when people mention these keywords in their tweets.  

What’s more, Mention allows you to sort mentions using filters like sentiment (positive, negative, or neutral), location, and language. 

Why we chose Mention

Mention makes it to our list for its brand monitoring capabilities. From brand management to PR and crisis management, Mention lets you keep track of mentions that matter to your brand. It sends instant alerts if there’s a spike in negative tweets mentioning your brand’s or product’s name, allowing you to respond quickly before it escalates into a crisis.

Plus, Mention’s flexible pricing plans make it a perfect monitoring software for brands of all sizes. Additionally, the tool provides in-depth analytics and reporting features, allowing you to make sense of the metrics you want to analyze.

Mention other uses 

• Competitive analysis: Benchmark against and stay a step ahead of your brand competitors using metrics like influence score, share of voice, and sentiment analysis.
• Market research: Understand customer perceptions and preferences, discover industry trends, and make data-driven decisions to stand out in your industry.
• PR management: Track your PR efforts, measure the impact of your campaigns, and monitor your brand’s global coverage using live feeds and tracked keywords.
• Social media management: Manage all your social channels, respond to your customers’ queries, and schedule or publish your content from a central dashboard.

Mention pros 

• Helps you discover unbranded mentions and hidden backlinks
• Intuitive and easy-to-use dashboard
• Versatile, offering a wide range of features
• Flexible pricing plans
• Gives daily AI-generated mentions’ summary

Mention cons

• Could have more personalized features
• Doesn’t capture historical data in the boolean search feature
• Requires proper search configuration for accurate results

#1: Brandwatch: Best for consumer intelligence

Brandwatch, an X partner, is your go-to tool for collecting consumer data. With Brandwatch, you’ll track mentions on X that help you discover what problems you can solve for your customers, how to improve your interactions, and offer better support.

There’s more!

Brandwatch generates comprehensive analytics to measure your X activity. So, you’ll know what’s working for your brand and what’s not. Plus, you get timely alerts when people mention the keywords you’re tracking, allowing you to monitor your brand’s reputation and manage crises.

Let’s find out more about Brandwatch’s features in the sections below:

Brandwatch pricing 

Brandwatch offers three custom pricing plans based on these use cases:

• Consumer Intelligence
• Social media management
• Influencer marketing

How Brandwatch helps with monitoring X

Brandwatch track mentions related to your brand, helping you to:

• Avoid or manage crises
• Discover industry trends
• Uncover your brand’s competitive share of voice

Additionally, Brandwatch sends real-time updates of your tracked mentions, including specific keywords, brand names, and hashtags. It also generates comprehensive analytics like sentiment analysis and audience analysis to help you understand your customers’ perceptions and needs.

Why we chose Brandwatch

We chose Brandwatch for its advanced consumer intelligence features. It helps you discover consumers’ unmet needs and how you can fulfill them to outpace your competitors.

Being an X (formerly Twitter) partner, Brandwatch has access to X’s firehose. With this capability, Brandwatch can help you track and research your audience based on their:

• Brand sentiment (how they feel about your brand)
• Demographics (age, gender, education, and marriage status)
• Location (local or global)
• Psychographics (interests, lifestyle, ambitions)
• Online behavior (favorite platforms, shopping habits, browsing habits)

With the above data, you’ll control who to target in your ads campaigns.

Brandwatch other uses 

Here’s what else you can do with Brandwatch:

• Control all your social channels and interact with your customers from a unified dashboard.
• Plan, create, and manage your content marketing campaigns.
• Find suitable influencers to partner with and manage their campaigns.
• Manage or improve your brand’s reputation by improving your brand message and media planning.
• Offer better customer support by promptly responding to customer queries from a common dashboard.

Brandwatch pros 

• Easy to use
• Customizable dashboard to choose your preferred metrics
• Detailed analytics
• Helpful graphs and data presentation features
• Supports multiple languages

Brandwatch cons

• Occasional glitches (like data loading delays) on the dashboard
• Slow customer support
• Integration limitations
• More expensive than most social media monitoring companies

Enjoy the benefits of monitoring your brand on X (formerly Twitter)

Monitoring your brand on X brings many benefits, including managing your brand’s reputation, beating competitors in market research, and improving your customer services. Brands that monitor their X accounts stand out from their rivals. A good example is LikeFolio, a software company that monitors X to identify changes in consumer behavior. 

FAQs

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