5 Best Instagram Monitoring & Analytics Tools

Our five best Instagram monitoring and analytics tools are Agorapulse, SocialStatus,  Sprout Social, Iconosquare, and SocialBook. These tools help you analyze Instagram data, visualize analytics, and automate reports to measure your performance.

Instagram monitoring is a great way to generate actionable insights to guide your marketing strategy. You’ll know what content type your audience loves, the best time to post, what your competitors are doing, and how the industry is changing.

Read on to discover which of the Instagram monitoring tools aligns with your needs, goals, and budget.

#5: SocialBook: Best for influencer management

Do you use your Instagram business account to find Influencers? If you do, SocialBook is your go-to Instagram monitoring tool. It provides detailed influencer marketing data. What’s more, you can use it to track your influencer marketing campaigns.

We’ll find out more about SocialBook’s capabilities in the sections below.

SocialBook pricing 

SocialBook offers three pricing plans as follows:

• Basic: 199 USD/mo for 1 social media channel, 1 user account, 35 million+ influencer database, 3600/mo influencer search results, plus more features
• Pro: 499 USD/mo for 3 social media channels, 1 user account, 200 million+ influencer database, 3600/mo influencer search results, plus more features
• Enterprise: Customized price for 200 million+ influencer database, custom user accounts, and influencer search results, plus more features

How SocialBook helps with monitoring Instagram

SocialBook tracks influencers on various databases to help you find the perfect match for your brand. And that’s not all! Once you’ve connected with an influencer, it assists you with monitoring and managing your campaigns.

I also love that SocialBook gives you access to comprehensive analytics on:

• Influencers’ data (demographics, content relevance, and engagement rates)
• The performance of your influencer marketing campaigns
• Your competitors’ influencer marketing strategies

Why we chose SocialBook

I love SocialBook for its detailed influencer analytics. This social media tracking tool has unique features to help brands and influencers achieve their business goals.

Your business can benefit from:

• Access to vast influencer databases
• Detailed analytics to track influencer campaigns
• Performance predictions (on influencers and campaigns)
• Email features (email templates, SocialMailer for sending bulk emails, Dripping Mail for email follow-ups)
• Competitor monitoring

Here’s what influencers get on SocialBook:

• Influence report to measure their influence on social media
• Brand collaboration forms
• Growth tools (Influencer Academy, YouTube Builder, Tag Research, 
• Image/Video editing tools 
• Social media promoting tools (LinkOne)

SocialBook other uses 

Apart from Instagram monitoring, you can use SocialBook for:

• Content creation (for influencers) using SocialBook’s growth tools 
• Fraud detection (for brands) to discover influencers with fake followers or bot accounts
• Contract management and payment processing services for seamless brand and influencer partnerships
• Image and video editing tools for influencers to create high-quality visuals
• Promoting social channels (for influencers) using the LinkOne feature

SocialBook pros 

• Intuitive and easy to use
• A variety of useful features
• Reliable customer support
• Easy to integrate into Instagram (and other social media channels)
• Offers flexibility to choose influencers

SocialBook cons

• Some analytics can be pretty complex to understand
• Expensive for solopreneurs and small brands

#4: Iconosquare: Best for small brands and agencies

Iconosquare is the perfect software for agencies and small brands that want to scale Instagram marketing. I love that this Instagram monitoring tool provides in-depth Instagram analytics and actionable insights to help you improve your content strategy. For instance, you can visualize your follower growth on IG using Iconosquare’s easy-to-read reports.

Let’s find out what else Iconosquare can do!

Iconosquare pricing 

Iconosquare has these three pricing plans:

• Single: 59 USD for 1 user, 5 social profiles, 12 months’ data, email & live support
• Teams: 99 USD for 10 users, 5 social profiles, 24 months’ data, tailored training & onboarding
• Custom: Custom price for 50+ social profiles, unlimited users & data, tailored training & onboarding

How Iconosquare helps with monitoring Instagram

Iconosquare helps you track your Instagram performance. It analyzes over 100 metrics, including engagement, click-through, and conversion rates. 

You can also monitor IG hashtags to discover trending topics or track your competitor’s content to find out what’s working and what’s not.

What’s more, Iconosquare simplifies advanced analytics into user-friendly reports. These exportable reports help you make sense of the data. You can share them with your team and stakeholders to drive your Instagram content or marketing strategies.

Why we chose Iconosquare

We chose Iconosquare for its in-depth analytics at reasonable prices. Additionally, the tool provides personalized dashboards to help you track your desired metrics.

I also like that you can export your custom dashboard as automated reports to share with your team.

Iconosquare other uses 

Here’s how else you can use Iconosquare:

• Create, schedule, and publish content for other social channels using Iconosquare’s AI insights.
• Manage all your social media profiles and communities on a central platform.
• Discover your customers’ perceptions of your brand using Iconosquare’s social listening features. 
• Manage your team and level up collaboration using Iconosquare’s workflow features.

Iconosquare pros

• Comprehensive and easy-to-understand Instagram analytics
• Customizable analytics dashboards
• Reliable customer support
• Reasonable price for its set of features
• Offers more features apart from analytics
• Accurate content creation predictions

Iconosquare cons

• Can be glitchy sometimes
• No forever free plan
• Limited features, especially in the lowest plan

Here’s how to use Iconosquare for Instagram monitoring.

#3: Sprout Social: Best for large brands and enterprises

Sprout Social isn’t your average social media management tool. It also provides comprehensive analytics to help you measure your social media efforts. When integrated with Instagram, Sprout Social allows you to track your Instagram performance and make informed decisions.

We’ll discover Sprout Social’s pricing and unique capabilities in the sections below.

Sprout Social Pricing 

Sprout Social’s pricing model has four plans:

• Standard: 249 USD/mo for 5 social profiles plus standard features
• Professional: 399 USD/mo for unlimited social profiles and professional features
• Advanced: 499 USD/mo for unlimited social profiles and advanced features
• Enterprise: Custom price for premium features

How Sprout Social helps with monitoring Instagram

Sprout Social helps you track the performance of your Instagram account. From measuring IG stories, individual posts, and your competitor’s content, this tool provides actionable insights into metrics like impressions, views, and shares.

Sprout Social’s social listening capability lets you track brand mentions on IG  to understand customer needs and preferences. It also helps you manage crises and stay a step ahead of your competitors. 

Plus, you can export reports as PDF files to keep everyone in your company informed of your social media performance.

Why we chose Sprout Social

Sprout Social makes it to our list of the best Instagram monitoring tools because it is feature-rich. So it is ideal for large brands and enterprises looking for a robust tool with competitive pricing plans. 

What’s more, Sprout Social provides advanced analytics to measure the performance of organic and sponsored IG posts.

Sprout Social other uses 

• All-in-one social media management to boost your productivity on your channels
• Team collaboration features to improve workflows and your team’s effectiveness
• Generate leads from your social media feeds and convert them into loyal customers
• Boost brand awareness by creating, scheduling, and publishing content that resonates with your target audience

Sprout Social pros (in the context of IG)

• Comprehensive Instagram analytics
• Clean and easy-to-navigate dashboard
• Exportable and shareable reports for decision-making
• Responsive and helpful customer service
• Easily integrates with Instagram (and other social media channels)
• Perfect for team collaboration

Sprout Social cons

• Expensive for small brands and agencies
• Extra cost for premium analytics
• Social listening is an add-on service
• Occasional technical glitches

#2: SocialStatus: Best for detailed Instagram analytics

SocialStatus is a dedicated analytics tool that simplifies social media analytics and reporting. With this tool, you can track metrics like Reach, Taps Back, and Replies to measure your Instagram account’s growth. 

What I love most about SocialStatus is how the Instagram analytics tool categories analytics into four groups:

• Profile Analytics
• Ads Analytics
• Competitor Analytics
• Influencer Analytics

Let’s learn more about them in the sections below!

SocialStatus pricing 

SocialStatus offers 6 pricing plans:

• Free for 1 plan quota, 1 month’s data history, 3 users, and profile analytics
• Micro: 9 USD/mo for 5 plan quotas, 2 month’s data history, 5 users, and all 4 analytics categories
• Starter: 29 USD/mo for 10 plan quotas, 3 months ’ data history, 5 users, 4 analytics categories, and 2 report formats
• Pro: 49 USD/mo for 40 plan quotas, 6 month’s data history, 10 users, 4 analytics categories, and 3 report formats
• Business: 99 USD/mo for 100 plan quotas, 12 months’ data history, 20 users, 4 analytics categories, 4 report formats, and X (Twitter support)
• Agency: 199USD/mo for 250 plan quotas, 24 months’ data history, 29 users, 4 analytics categories, 6 report formats, and X (Twitter support)

How SocialStatus helps with Instagram analytics

Being an exclusive analytics and reporting tool, SocialStatus helps you track and measure your Instagram performance. It also lets you monitor your competitors and potential influencers.

SocialStatus offers these four analytics categories, allowing you to track and visualize various metrics:

• Profile analytics analyze content metrics on your IG feed and stories like post impressions, video views, follower growth, and link clicks.
• Ads analytics measure the performance of your Instagram ad campaigns.
• Influencer analytics help you find relevant influencers and measure influencer campaigns.
• Competitor analytics help you track your competitors’ IG performance.

That’s not all!

Once you’ve visualized your IG analytics, use SocialStatus’ Social Reports tool to automatically export reports in your preferred format (PDF, Excel, PPTX, or CSV). I especially love the white-label reports that you customize using your brand’s logo, fonts, and colors.

Why we chose SocialStatus

SocialStatus tops our list of the best Instagram monitoring and analytics tools for its in-depth IG analytics. It’s one of the few tools that generates insights into Instagram Stories, so you can know what content your audience loves.

I also love that SocialStatus excels in audience, competitor, and influencer research. You won’t have to struggle to determine who your target audience is, what your competitors are doing, or the best influencers to collaborate with.

On top of that, you get automated reports to share analytics summaries with your clients and other stakeholders. Also, users on the Agency Plan can generate customized reports using in-platform templates.

SocialStatus other uses 

SocialStatus has no other uses apart from analytics and reporting. So, it’s your ideal tool when you only want to focus on analyzing social media data and measuring your efforts.

SocialStatus pros 

• Dedicated analytics tool
• Detailed reports with actionable insights
• Flexible and pocket-friendly pricing plans (including a freemium)
• Responsive customer support

SocialStatus cons

• Limited access to data history
• Unsuitable for all-in-one Instagram management
• Limited features in the free plan
• Filtering features can be more advanced

#1: Agorapulse: Best for measuring Instagram ROI

Measuring return on investment (ROI) on Instagram (and other social media channels) can be challenging, but Agorapulse simplifies it for you. This Instagram analytics tool generates in-depth Instagram analytics to help you measure and prove your success on IG. 

That’s not all!

Agorapulse helps you boost your organic growth on Instagram by giving insights into your content strategy. Plus, it provides features to streamline your content creation, scheduling, and posting schedule to maintain an active IG presence.

Let’s find out more about Agorapulse’s unique features in the sections below!

Agorapulse pricing 

Agorapulse offers the following four pricing plans:

• Standard: 99 USD/mo for 10 social profiles and standard features
• Professional: 149 USD/mo for 10 social profiles plus professional features
• Advanced: 199 USD/mo for 10 social profiles plus advanced features
• Custom: Personalized price depending on your needs

How Agorapulse helps with monitoring Instagram

Agorapulse lets you monitor Instagram posts and conversations to know what content performs best. It also helps you track trends and patterns like audience growth to measure brand awareness. Plus, Agorapulse allows you to analyze your team’s performance by monitoring their response time to incoming messages or comments.

But what stands out with Agorapulse is its capability to measure ROI. The tool tracks leads and conversions on your IG to measure the revenue generated. You also get actionable insights into the impact of your social media efforts from easy-to-read reports.

Why we chose Agorapulse

We chose Agorapulse because it’s the only Instagram monitoring tool that measures the ROI of your IG marketing efforts. What’s more interesting, you can integrate Agorapulse with Google Analytics to combine data and generate automated reports.

I also love that Agorapulse pulls analytics from its social listening tool to create detailed reports.

Agorapulse other uses

Here’s how else you can use Agorapulse:

• Social listening to discover people’s opinions about your brand, unmet customer needs, and the latest industry trends
• Social media management to increase your brand’s online visibility and improve customer support
• Content creation and publishing to engage your target audience
• Link in bio to create personalized mini websites for more reach (and customers) on social media
• Advocacy features to equip your brand’s advocates with the right tools to spread your brand’s message to their networks

Agorapulse pros 

• Integrates seamlessly with Google Analytics
• Measures ROI on social media efforts
• Comprehensive reports
• User-friendly dashboard
• Excellent customer support

Agorapulse cons

• Better in social media management than monitoring and analytics
• Limited analytics features in lower plans
• Extra cost for additional users (expensive for teams)

FAQs

How do I monitor my Instagram account?

To monitor your Instagram account, use monitoring or analytics tools offering your preferred features. Most tools help you track your content performance, hashtags, competitors, and influencers. They also generate analytics to break down complex data into easy-to-understand insights. 

For a start, you can use Instagram Insights (IG’s built-in analytics tool), especially if you have no budget for a social media monitoring tool. This tool lets you monitor the performance of your IG content.

Other best social media monitoring tools to consider (apart from the ones we’ve listed in this post) include:

• Brand24
• Metricool
• Hootsuite
• Keyhole
• Meltwater

What is the best Instagram monitoring tool?

The best Instagram monitoring tool will depend on what metrics you want to monitor, your goals, and your budget. For instance, if you want to prove the impact of your social media efforts on revenue, Agorapulse is your perfect IG monitoring tool.

But if your focus is to understand what people think of your brand or products, Brand24 is your go-to monitoring tool.

Other features to look out for in an Instagram monitoring tool include:

• Keyword, URL, and hashtag tracking
• Real-time alerts on mentions
• Sentiment analysis
• Keyword filtering capabilities
• Competitor tracking
• Geographical region or language understanding

What is the best free Instagram analytics tool?

Instagram Insights is the best free Instagram analytics tool. It’s the perfect choice for beginner social media marketers (or managers) and brands with no budget for an IG analytics tool. But it also has some downsides, including:

• It’s only available on the Instagram app.
• You can only use it for Instagram business or creator account
• It only offers analytics on basic metrics like views, total followers, and accounts reached or engaged.
• It’s exclusively an analytics tool and lacks social media management features

Other Instagram analytics tools with free plans include:

• SocialBlade
• Pallyy
• Sendible
• Inflact Profile Analyzer
• Metricool

Note: Consider your Instagram marketing and content goals when choosing the best Instagram analytics tool. Also, look out for an Instagram analytics tool with the following features:

• Audience analysis
• Content performance analytics
• Competitor analysis
• Influencer analysis
• Custom reporting
• Social listening
• Integration capabilities

Check out additional reviews on Quorage:

• Facebook monitoring software
• Best Twitter monitoring tools
• Reddit monitoring software
• LinkedIn monitoring app
• YouTube social media monitoring tools
• TikTok keyword tracker
• TikTok analytics app