5 Best Facebook Monitoring Tools
Check out the top 5 Facebook monitoring tools hand-picked with scrutiny.
Lucy Kariuki
Contributing Writer @ Quorage
Our top five Facebook monitoring tools are Awario, Rival IQ, Keyhole, Mentiolytics, and Brand24. These Facebook social media tracking software will help you improve your strategy by monitoring your performance, competitors, and influencers in your niche.
Facebook monitoring helps you track specific keywords to measure your growth, discover the latest trends, and benchmark your performance against competitors and industry trends.
Read on to learn the top 5 Facebook page monitoring tools.
#5: Awario: Best for reputation management
Awario is your go-to Facebook monitoring software for managing your brand’s reputation. It helps you track brand mentions in real-time. I also love how this tool helps you access Facebook data from before you started tracking mentions.
Now, let’s get into the details!
Awario Pricing
Awario has a flexible pricing model with three plans as follows:
- Starter: 49 USD/month for 3 topics, 30k monthly, 5k stored mentions per month, and one user.
- Pro: 149 USD/month for 15 topics, 300k monthly mentions, 15k stored mentions, 10 users plus more features.
- Enterprise: 399 USD/month for 100 topics, 1M monthly mentions, 50k stored mentions, unlimited users plus more features.
How Awario helps with Facebook monitoring
Awario’s Facebook keyword alert tool tracks specific keywords in posts, hashtags, and slogans. It also gives real-time alerts whenever someone mentions these keywords.
The app uses Facebook’s API to filter through Facebook posts. However, you must first connect the software to your Facebook page to start receiving alerts. Once you connect your Facebook page to Awario, you can manage it directly from Awario.
Apart from alerts, Awario provides Facebook analytics to help you make sense of the collected data. For instance, it analyzes sentiments in people’s conversations, helping you understand their perceptions of your brand, products, or services.
Why we chose Awario
Awario is on our list of the 5 best Facebook monitoring tools because it excels in reputation management.
Here’s how Awario helps you manage your brand’s reputation:
- Tracking brand mentions to help you spot, avoid, or manage issues that could ruin your brand’s reputation
- Engaging customers in real-time on Awario’s dashboard by responding to their comments and solving issues to improve your brand’s customer support
- Another reason why we chose Awario is its Boolean search feature that helps you filter your search results to remove unrelated keywords.
Awario other uses
Here’s how else you can use Awario:
- Competitor analysis: Track mentions of your competitors to discover their strengths and weaknesses.
- Influencer tracking: Find relevant influencers to partner with by tracking their posts for your brand mentions, sentiments, and follower engagement.
- Hashtag monitoring: Determine the right hashtags for your campaigns and create custom reports on the hashtags analysis.
- Lead generation: Spot social selling opportunities in people’s conversations.
- Social media management: Quickly respond to customers’ queries for improved customer support.
Awario pros
- Multi-language keyword tracking
- Filter results using the Boolean search feature
- Sorting mentions by reach using Awario Reach
- Exclude irrelevant keywords using the negative keyword feature
Awario cons
- Limited features on lower plans
- A steep learning curve for the Boolean search feature
- No team workflow management features
Find out more on how to use Awario for Facebook monitoring.
#4: Rival IQ: Best for competitor analysis
Rival IQ is the best Facebook monitoring app for competitor analysis. It helps you monitor and benchmark your Facebook activities against your competitors. For instance, you can compare metrics like engagement and reach.
Plus, Rival IQ lets you benchmark your growth or success against the industry standards.
Rival IQ pricing
Rival IQ offers three pricing plans, including:
- Drive: 239 USD/mo for 10 tracked companies, 6 months of data history, and 1 user.
- Engage: 349 USD/month for 20 tracked companies, 12 months of data history, 2 users, 2 social listening saved searches, plus other features.
- Engage Pro: 559 USD/month for 40 tracked companies, 24 months of data history, 5 users, 10 social listening saved searches, plus other features.
How Rival IQ helps with Facebook monitoring
Rival IQ lets you gather and analyze Facebook data related to your brand, competitors, and industry. It provides automated insights into your brand’s (or competitor’s) Facebook performance and growth.
The software also gives real-time alerts whenever your competitors boost their Facebook posts. To help you visualize the analytics, Rival IQ generates customizable reports on metrics like engagement, posting frequency, and follower count.
Why we chose Rival IQ
We chose Rival IQ for its competitive analysis capabilities. It provides unique and powerful features, including landscape and company filters to help you compare your Facebook performance against competitors and industry standards.
You also get free tools, including head-to-head social media reports and live benchmarks.
Another reason why Rival IQ makes it to our list of the best Facebook monitoring tools is its comprehensive analytics. The social media tracking tool gives detailed, easy-to-understand metrics, including engagement rates and posts’ performance to help you measure your Facebook growth.
Rival IQ other uses
Here’s how else you can use Rival IQ:
- Social listening: Understand customers’ perceptions of your brand and compare it to how they feel about your competitors.
- Social media post analysis: Discover the best and worst performing posts to inform your content strategy.
- Social reporting: Create custom reports to help you visualize your social media analytics.
- Influencer and hashtag tracking: Find the perfect influencers and hashtags to improve your social media marketing campaigns.
- Social media audit: Access all your social media data to help you measure your growth and efforts, compared to your competitors’.
Rival IQ pros
- Tracks competitive landscape in real-time
- Unique features and capabilities like positioning analysis (to understand how competitors position themselves) and landscape filters (to choose specific metrics to compare)
- Comprehensive Facebook analytics
- Straightforward dashboard
Rival IQ cons
- Expensive for small businesses and solopreneurs
- Social listening features can be better
- Limited user accounts
Here’s how to set up Rival IQ for mention monitoring.
#3: Keyhole: Best for tracking Facebook campaigns
Keyhole is the perfect Facebook ads monitoring tool for tracking campaigns. This intuitive tool provides detailed campaign analytics to help you measure the success of your social media strategy.
Plus, its user-friendly dashboard ensures that you easily access, analyze, and understand the generated insights.
Let’s now look at Keyhole’s pricing and other capabilities.
Keyhole Pricing
Keyhole offers flexible, customized pricing plans, depending on your goals and needs. So, you’ll only pay according to the scope of your Facebook marketing campaigns.
How Keyhole helps with Facebook monitoring
Keyhole helps you monitor the success of your Facebook campaigns by providing real-time data on how your audience interacted with specific posts and hashtags. It offers the latest analytics, helping you adjust your strategy to match the trends that arise during your campaigns.
Plus, you get automated reports that you can share with your team, stakeholders, and decision-makers in your company.
Why we chose Keyhole
We chose Keyhole because it’s an Intuitive tool that excels in campaign tracking. I love how the customizable dashboards help you break down data into easy-to-understand reports.
What’s more interesting, Keyhole uses machine learning to accurately predict your future campaign performance.
Keyhole other uses
You can also use Keyhole for the following:
- Brand monitoring: Use Keyhole’s granular brand monitoring tool to know what people say about your brand, products, or services.
- Influencer marketing: Use analytics to vet potential influencers and choose the perfect ones to partner with. Also, monitor and measure your influencer marketing campaigns.
- Competitor analysis: Get real-time industry insights to measure your social media efforts against competitors and industry standards.
- Hashtag tracking and analysis: Monitor your hashtag to find out what’s working and what’s not.
- Market research: Discover market gaps, understand consumers’ unmet needs, and stay ahead of your competition.
Keyhole pros
- Excellent campaign management features
- Comprehensive campaign analytics
- Personalized dashboards to display specific metrics
- Automated reporting capabilities
Keyhole cons
- Expensive for individual features like hashtag tracking
- A steep learning curve for beginners
- Limited social listening capabilities
Here’s how to use Keyhole to monitor keywords.
#2: Mentionlytics: Best for social intelligence insights
Mentionlytics is a Facebook social media tracking tool that uses AI to generate social intelligence insights. This social media monitoring tool tracks brand mentions on Facebook and provides customized analytics to help you digest the data.
Additionally, you get accurate advice like the best time to post on Facebook to get the highest engagement.
Now, let’s look at Mentionlytics’ pricing and other features!
Mentionlytics pricing
Mentionlitytics offers six pricing plans. I haven’t come across a tool with so many plans!
These include:
- Basic: 69 USD/mo for 3 keyword rules, 5k monthly mentions, 10 social profiles, and 5 users.
- Essential: 139 USD/mo for 10 keyword rules, 15k monthly mentions, 20 social profiles, and 10 users.
- Advanced: 249 USD/mo for 15 keyword rules, 50k monthly mentions, 30 social profiles, and 20 users.
- Pro: 399 USD for 25 keyword rules, 100k monthly mentions, 40 social profiles, and 30 users.
- Agency: 599 USD/mo for 40+ keyword rules, 200k+ monthly mentions, 60+ social profiles, unlimited users plus more features.
- Enterprise: 950 USD/mo for 100+ keyword rules, 300k+ monthly mentions, 100+ social profiles, unlimited users, plus more features.
Note: Mentionlytics offers a Premium add-on service for busy companies.
How Mentionlytics helps with Facebook monitoring
Mentionlytics tracks Facebook mentions related to your brand in real time and generates detailed analytics to help you measure your efforts. Its social intelligence advisor helps you determine how to improve your Facebook strategy. For example, it analyzes your posts to help you discover what content formats your target audience loves.
Mentionlytics also provides AI-powered insights and custom reports, allowing you to understand the analytics behind the Facebook mentions. For instance, it clusters similar mentions in one group and helps you spot spikes in negative or positive sentiments around your brand’s (or product’s) name.
Why we chose Mentionlytics
We chose Mentionlytics for its social intelligence advisor. This feature provides personalized advice, helping you improve your social media strategy.
Plus, Mentionlytics isn’t limited to Facebook monitoring. This Facebook social media tracking tool monitors other social media platforms, websites, reviews, and news sites. It also helps you create content and manage your social media accounts from one dashboard.
Mentionlytics other uses
- Social listening: Understand your target audience’s preferences, perceptions, and needs for your marketing strategies.
- Media monitoring: Discover what the media say about your brand to manage your reputation.
- Review monitoring: Discover customers’ concerns and problems on review sites and respond to them.
- Social media reporting: Get custom and easy-to-understand reports to share with your team.
- Social media management: Create, schedule, and manage your content from one dashboard.
Mentionlytics pros
- Easy to use and set up
- Accurate social media predictions
- Detailed Facebook analytics
- Supports multiple languages
- Many custom features
Mentionlytics cons
- Slow performance
- No customer support during weekends
- No keyword filters (can collect irrelevant mentions)
- Limited monthly mentions quota
Here’s how to track keywords with Mentionlytics.
#1: Brand24: Best for brand monitoring
Brand24 is our top Facebook page monitoring tool. The AI-powered software is your go-to solution for brand monitoring. It lets you know how people feel about your brand and how to improve your reputation.
There’s more!
Brand24 also excels in competitor analysis, influencer detection, and market research. We’ll look at some of these capabilities in the sections below.
Brand24 pricing
Brand24 offers four flexible pricing plans:
- Individual: 149 USD/mo for 3 keywords, 2k monthly mentions, 1 user, and basic AI features.
- Team: 199 USD/mo for 7 keywords, 10k monthly mentions, unlimited users, and basic AI features.
- Pro: 299 USD/mo for 12 keywords, 40k monthly mentions, unlimited users, real-time updates, and advanced AI features.
- Enterprise: 499 USD/mo for 25 keywords, 100k monthly mentions, unlimited users, real-time updates, and advanced AI features.
How Brand24 helps with Facebook monitoring
Brand24 lets you set up Facebook monitoring projects using your preferred keywords. Then, it collects Facebook mentions related to your keywords to provide AI-powered analytics. These analytics include metrics like reach, share of voice, and sentiments that help you measure your brand’s performance on Facebook.
What’s more, Brand24 offers an intuitive dashboard to help you visualize the collected data. You can view the analytics using graphs, charts, or infographics for better understanding. Plus, these custom charts are shareable for better decision-making processes.
Why we chose Brand24
Brand24 tops our list of the best Facebook keyword monitoring tools for its versatile and unique features. I especially like the Anomaly Detection feature that helps you spot spikes in your brand mentions allowing you to avoid or manage crises.
Plus, Brand24 offers other capabilities like discovering untagged mentions. So, even if a Facebook user didn’t tag you in their comments, Brand24 will spot the mention and generate an alert.
Brand24 other uses
Other ways to use Brand24 include:
- Market research: Get the latest market trends to uncover consumer’s unmet needs and gaps to make smarter marketing decisions.
- Social listening: Get emotion and sentiment analysis to understand what customers feel about your brand.
- Competitor analysis: Discover what your competitors are doing, what you can learn from their strategies, and how to outdo them.
- Reputation management: Spot and manage crises before they destroy your brand’s reputation.
- Hashtag search: Know how your hashtags are doing and how you can improve them.
- Checking backlinks: Improve your brand’s position by turning unlinked mentions into backlinks.
Brand24 pros
- Flexible pricing plans
- Advanced AI-powered analytics
- Intelligent, personal brand assistant for comprehensive insights and recommendations
- Reliable customer support
Brand24 cons
- Sometimes, sentiment analysis is inaccurate.
- Few features in the lowest plan
- Spam posts may go undetected
- Glitchy Mobile App
- No historical data past one year
Here’s how to use Brand24 for Facebook monitoring.
FAQs
What is Facebook monitoring?
Facebook monitoring involves tracking and analyzing specific keywords on your Facebook account or page. You can monitor specific terms like the name of your brand, product, or competitor on posts, accounts, and pages to discover what people say about them on Facebook.
Facebook monitoring helps you manage your brand’s online reputation or measure the performance of your Facebook page.
But there’s more!
Here’s how you benefit from Facebook monitoring:
- Making smart, data-driven decisions from Facebook analytics
- Spotting and responding to customers’ questions and concerns
- Discovering your competitors, their strategies, strengths, and weaknesses
- Discovering relevant influencers to collaborate with for your brand’s growth
- Learning the latest industry trends and patterns
- Spotting and managing crises that could ruin your brand’s reputation
Is Facebook monitoring the same as listening?
Facebook monitoring is different from listening. Facebook monitoring tells you “what” people say on the platform while listening helps you understand the “why”.
Here are more differences between Facebook monitoring and listening:
| Facebook Monitoring | Facebook Listening | |
| Goals or Objectives | To find out what people sayTo respond to and manage customer issues (queries or concerns) | To understand people’s perceptions or sentiments about your brandTo get insights that will help your brand in creating strategies and making decisions |
| Scope | It has a narrower scope than Facebook listening.It monitors people’s conversations and metrics such as response time, engagement, and reach. | It has a broader scope than Facebook monitoring.It tracks and analyzes patterns and trends in people’s interactions to generate insights into customers’ needs, preferences, and sentiments. |
| Process | It’s reactive or responsive (you respond to people’s comments or queries). | It’s proactive (you act in advance). |
| Focus | You’re concerned with tracking specific mentions related to your brand. | You’re concerned with broader trends and patterns in conversations related to your brand and industry. |
What is the best Facebook social media monitoring software?
There’s no one-size-fits-all for the best Facebook social media monitoring tool. The perfect social monitoring software will depend on your:
- Goals
- Social media needs
- Budget
- The tool’s features
Some of the best Facebook monitoring software include:
- Brand24
- Brandwatch
- Keyhole
- Hootsuite
- Sproutsocial
- Mention
- Awario
- Meltwater
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