5 Best Reddit Keyword Monitoring Tools
Find the best tools to track Reddit keywords here.
Lucy Kariuki
Contributing Writer @ Quorage
Our 5 best Reddit keyword monitoring tools are Brand24, Awario, GummySearch, Octolens, and Pulse for Reddit. With these tools, you’ll stay up-to-date with Reddit conversations that matter to your brand. Additionally, keyword monitoring tools will help you identify market gaps, manage your brand reputation, and generate leads.
Reddit is a vibrant online forum where customers, founders, and business owners vent and share their pain points. If you’re a business owner, Reddit is the perfect place to understand customers’ needs, build your ideal buyer persona, and generate leads. Using a keyword monitoring tool, you’ll track specific keywords on this platform to know what people say about your brand, do market research, and protect your reputation.
Learn more about our 5 best Reddit monitoring tools below.
#1: Brand24: Best for brand monitoring
Brand24 is the best tool for brand monitoring on Reddit. This AI-powered tool helps you discover what people think of your brand. It lets you monitor keywords in real-time and receive regular updates of relevant mentions.
With Brand24, you’re always up-to-date with conversations that could affect your brand’s reputation. Additionally, you’ll track your competitors’ Reddit activities to analyze their strengths or weaknesses.
We’ll discuss more Brand24 capabilities below.
But first, let’s look at Brand24’s pricing model!
Brand24 pricing
Brand24 offers five pricing plans:
- Individual: 199 USD/mo for one user, 3 tracked keywords, and 2k mentions
- Team: 299 USD/mo for unlimited users, 7 tracked keywords, and 10k mentions
- Pro: 399 USD/mo for unlimited users, 12 tracked keywords, and 40k mentions
- Business: 599 USD for unlimited users, 25 tracked keywords, and 100k mentions
- Enterprise: 999 USD/mo for unlimited users, unlimited keywords and unlimited mentions
How Brand24 helps with monitoring Reddit
Brand24 allows you to monitor subreddits in real time using specific keywords. Plus it keeps you updated with regular alerts (depending on your plan) whenever someone mentions your brand name or the tracked keywords.
You’ll choose whether to receive the alerts via email, mobile App notifications, or team communication tools (like Slack).
I also love that Brandwatch provides detailed analytics, helping you make sense of the collected data. For instance, the sentiment analysis feature lets you know what people think of your brand, so you can spot and manage problems before they escalate.
Other metrics include:
- Engagement rates
- Reach
- Share of voice
There’s more!
After receiving and analyzing your metrics, Brand24 lets you generate shareable reports.
Why we chose Brand24
Brand24 tops our list of the best Reddit monitoring tools for its comprehensive brand monitoring capabilities. This Reddit monitoring tool offers a detailed Mentions Feed that shows tracked mentions on Reddit (and other online platforms). Additionally, you get comparative analytics like share of voice, to help you benchmark your brand against competitors or industry standards.
What’s more interesting, Brand24’s Anomaly detection feature gives insights into sudden spikes in mentions. For instance, if there’s a surge in conversations that mention your brand, it tells you the cause, helping you manage crises. I also love Brand24’s flexible pricing plans that favor startups and small businesses.
Brand24 other uses
Apart from Reddit monitoring, you can use Brand24 for:
- Market research: Discover insights into customers’ preferences or unmet needs and satisfy them to stay ahead of competitors.
- Checking backlinks: Use unlinked mentions in link-building to improve your website’s authority and positioning.
- Hashtag search: Monitor and analyze branded hashtags to find relevant influencers to improve your brand’s visibility.
- Customer feedback: Track and respond to customer feedback to improve your customer service.
Brand24 pros
- Easy-to-use dashboard and mobile app
- Advanced filters to refine search results
- High accuracy in mentions and sentiment analysis
- Advanced analytics
- Flexible pricing plans
- Easy to integrate with other tools
- Reliable customer support
Brand24 cons
- Limitations on excluded keywords
- Limitations on monitored projects (especially in lower plans)
- No historical data past 1 year
#2: Awario: Best for lead generation
Awario is the perfect Reddit keyword monitoring tool for lead generation. Its lead-generation feature lets you track customer conversations related to your brand, products, or services.
What’s more, Awario’s advanced analytics helps you understand customer preferences and perceptions that power your product development (or innovation) decisions.
We’ll discover how Awario helps with Reddit monitoring in the sections below.
Awario pricing
Awario offers three pricing plans:
- Starter: 49 USD/mo for 3 monitored topics, unlimited keywords per topic, 30k new mentions, 5k stored mentions per topic, 1 team member, Boolean search, and data export
- Pro: 149 USD/mo for 15 monitored topics, unlimited keywords per topic, 300k new mentions, 10 team members, Boolean search, data export, and PDF reports
- Enterprise: 399 USD/mo for 100 monitored topics, unlimited keywords per topic, 1m new mentions per month, 500k stored mentions per topic, Boolean search, data export, PDF & White label reports, API, and account manager
How Awario helps with monitoring Reddit
Awario lets you track multiple keywords simultaneously and displays regular updates in the Mentions Feed. Plus, you can set up alerts on specific keywords (that you’ll receive via email or in-app notifications), so you don’t miss out on mentions related to your brand.
Awario also allows you to refine your results using advanced features. For example, you can do location-based monitoring by choosing the location of your target audience. Alternatively, turn on the country operator option in the Boolean search feature to only track mentions from specific locations.
Apart from monitoring, Awario offers comprehensive analytics live on your dashboard, including sentiment analysis and mentions’ growth.
Why we chose Awario
We chose Awario for its unique lead generation feature. Awario Leads lets you spot potential customer queries on Reddit by sending instant alerts when people mention your product, competitors, or product descriptions. Plus, you can engage with your leads on Awario and persuade them to buy your products (or services).
Secondly, Awario’s Boolean search feature helps your filter mentions to get the most relevant results. You can also get mentions from specific or multiple countries (or locations) and include them in your white-label (branded) reports.
Awario other uses
Here’s how else you can use Awario:
- Social listening: Track online conversations to understand people’s perception of your brand for reputation and crisis management. Find relevant influencers to partner with and monitor their performance with dedicated reports.
- Customer care: Improve your brand’s customer support by spotting issues and responding to them quickly.
- Hashtag tracking: Track and analyze branded hashtags to measure brand awareness. Monitor relevant hashtags to spot industry trends and patterns.
Awario pros
- Excellent lead generation features
- Reliable customer support
- Seamless data exporting (into reports)
- Automated email alerts
- Offers value for money
Awario cons
- Steep learning curve for newbies
- Lacks advanced keyword filtering features
- Reach metric can be improved
#3: GummySearch: Best for audience research
GummySearch is a dedicated Reddit keyword monitoring tool. It’s your go-to tool for collecting audience insights on Reddit. Although GummySearch has premium plans, I like that it offers free Reddit tools, including reviews and subreddit stats.
Plus, the free plan allows you to monitor up to 50 keywords, track your target audience, and find out what they discuss on Reddit.
In the sections below, we will discover how GummySearch helps with Reddit monitoring.
GummySearch pricing
GummySearch offers four pricing plans:
- Free: For keyword searches, community discovery, and subreddit insights
- Starter: 29 USD/mo for all Free plan features plus unlimited keywords, keyword tracking, customer development, and advanced Reddit search
- Pro: 59 USD/mo for all Starter plan features plus content performance reports, Slack/Discord integration, trending subreddits, and product reviews
- Mega: 199 USD/mo for all Pro plan features plus enterprise usage limits, and shareable reports
How GummySearch helps with monitoring Reddit
GummySearch lets you conduct audience research on Reddit to identify your potential customers’ unmet needs, pain points, and the required solutions. With this tool, you’ll track 50 keywords (or more) to discover the most active Reddit communities and get business ideas or content ideas to grow your brand.
After finding relevant communities, you can organize potential customers into audience segments for better targeting. Plus, GummySearch helps you identify Reddit conversations that matter to your brand from the subreddit history.
Additionally, you receive alerts on relevant mentions, so you don’t miss out on complaints against your brand (or competitors), customer preferences, or ‘hot’ industry trends.
Why we chose GummySearch
We chose GummySearch because it offers Reddit-specific features like subreddit statistics and community discovery. I love how this tool helps you uncover relevant communities where you can spot potential customers.
Plus, you don’t have to go through all posts in the subreddit history to spot relevant conversations. GummySearch filters this history for you and only highlights the conversations or posts that matter to your brand.
GummySearch also offers a freemium plus affordable pricing plans, making it an ideal tool for solopreneurs and small businesses.
GummySearch other uses
GummySearch has no other use apart from Reddit keyword monitoring. So it’s your go-to software when your focus is to conduct audience research only on Reddit.
Plus, you get Reddit-specific features, including Reddit reviews, Subreddit statistics, and top Subreddits list.
GummySearch pros
- Easy to set up and use
- Offers Reddit-specific features
- Ideal for audience research and lead generation
- Offers comprehensive Reddit analytics
GummySearch cons
- Limited features
- Lacks keyword filtering features
- Could use more integrations
- User and audience limitations (especially on lower plans)
#4: Octolens: Best for B2B SaaS companies
If you’re looking for a Reddit keyword monitoring tool for your B2B software company, Octolens is a sure bet. This software tracks relevant keywords, helping you discover potential customers, monitor your competitors, and understand people’s perceptions of your brand.
I love that Octolens uses a high relevance score to only track and update you on mentions that matter to your brand. Plus, its detailed analytics provide actionable insights into identifying leads on Reddit and turning them into customers.
Let’s dig deeper to understand Octolens’ Reddit monitoring capabilities!
Octolens pricing
Octolens offers three pricing plans:
- Individual: 19 USD/mo for all platforms (except X & LinkedIn), 3 keywords, 1k mentions, 1 seat, analytics & shareable reports, plus other features
- Startup: 59 USD/mo for all platforms, 10 keywords, 3k mentions, 5 seats, analytics & shareable reports, CSV exports, and other features
- Enterprise: Custom price for all platforms, custom keywords & mentions, multiple projects, analytics 7 shareable reports, CSV exports, AI-generated replies plus other features.
How Octolens helps with monitoring Reddit
Octolens monitors keywords mentioned on every Reddit post header and body. This Reddit keyword monitoring tool is made for B2B SaaS companies. That means it only tracks high-intent mentions related to such businesses, including conversations with specific product names or descriptions.
What’s more, Octolens sends real-time alerts every hour (1000 results per run) via email or Slack notifications. Although Octolens isn’t feature-rich, it offers essential social media monitoring features that help you:
- Identify people who mention (or need) your SaaS product(s)
- Spot customer queries related to your brand (or product)
- Understand customers’ perceptions of your brand and competitors
- Measure your brand’s visibility
Why we chose Octolens
We chose Octolens for its 100% accuracy on keyword mentions. This Reddit monitoring tool uses AI to rank posts based on people’s buying intent and relevance. So, you’ll only receive alerts of mentions that matter to your brand.
Octolens also offers detailed analytics to help you understand the collected data. Plus, you can easily download shareable reports from your dashboard.
That’s not all!
You can receive mentions alerts via webhooks or your preferred communication platform (for example, Slack).
Octolens other uses
Octolens has no other uses apart from social media monitoring.
Octolens pros
- High accuracy in keyword mentions
- User-friendly interface
- Custom features for B2B Saas companies
- Automated AI-generated reply suggestions for prompt response
- Flexible notification filters (like frequency, location, and language)
Octolens cons
- Limited monitored platforms and keywords in lower plans
- Limited integrations with other tools
#5: Pulse for Reddit: Best for small businesses
Pulse is the best Reddit keyword alert tool for small businesses. It helps you catch important conversations mentioning your brand, products (or services), and competitors. For instance, you can track topics in your niche to get updates on the latest industry trends.
What’s more exciting about Pulse is that you can easily integrate it into your Reddit account. That way, you won’t miss out on important conversations and you can engage your audience any time.
In the sections below, we’ll discover more Pulse capabilities.
Pulse pricing
Pulse offers three pricing plans:
- Free: For 3 monitored keywords, unlimited keyword matches, 3 drafted replies, daily email notifications, 100 filtered keyword matches, and 7-day data retention
- Starter: 9 USD/mo for 5 monitored keywords, unlimited keyword matches, 25 drafted replies, real-time email notifications, 500 filtered keyword matches, 30-day data retention, and 3-day email support
- Growth: 49 USD/mo for 10 monitored keywords, unlimited keyword matches, 150 drafted replies, daily email notifications, 3k filtered keyword matches, unlimited data retention, and 2-day email support
How Pulse helps with monitoring Reddit
Pulse monitors keywords on Reddit and sends instant alerts, helping you catch conversations that matter to your business. It lets you know when and who’s talking about your brand on Reddit. Additionally, it creates spam-proof, pre-drafted comments posts allowing you to directly respond to people on Reddit posts.
Pulse also helps you monitor your target audience on subreddits and build trust with them before you can turn them into customers.
Why we chose Pulse
We chose Pulse for its generous and affordable pricing plans. You get a variety of features on the freemium to help you monitor your brand’s growth on Reddit. Pulse only tracks posts that are relevant to your brand.
Plus, this monitoring tool allows you to participate in Reddit discussions from your dashboard.
I also like that Pulse is made for small companies and startups. It offers essential Reddit monitoring features in the free plan. Plus, the premium plans are flexible and pocket-friendly.
Pulse other uses
Pulse is a Reddit-dedicated tool, so it has no other uses apart from Reddit monitoring.
Pulse pros
- Easy to set up and use
- AI-drafted comments for quick responses
- Instant mentions alerts
- Only monitors the most relevant mentions
- Pocket-friendly plans
Pulse cons
- Doesn’t monitor many platforms
- Lacks analytics and reporting features
FAQs
How do I monitor mentions on Reddit?
How do you search for comments on Reddit posts?
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