Publer vs Later for Social Media Scheduling

Publer is the better alternative to Later if you have accounts on all social media platforms, including Telegram and Google Business Profile. But if you’re more into Instagram and TikTok, Later is perfect, as it has a social inbox for these platforms.

If posting on your socials feels like a chore or going back and forth, Publer or Later social media scheduling tools will help you save time and complement your creativity. 

I’ve tried and tested Publer and Later to create and schedule social media posts.

In this guide, I review Publer vs Later review performance and features to help you choose the best social media scheduler for your business.

So, let’s dive in!

Publer vs. Later overview

What is Publer?

Publer is a social media scheduling and management tool that supports Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube, Google Business Profile, and WordPress. It also offers unique features for social media platforms like Telegram, Threads, and Mastodon. 

The dashboard is easy to use. It has a calendar for easy scheduling and a media library where you can drag and drop images, videos, and GIFs. 

You can also create workspaces to help with organizing accounts if you’re managing more than one business or brand. 

How to use Publer to manage your social media platforms

What is Later?

Later is a good social media scheduling and management tool for popular platforms like: 

• Facebook 
• X (formerly Twitter)
• Instagram (posts, reels, stories)
• TikTok reels
• LinkedIn
• Pinterest
• YouTube (shorts)

Like Publer, the dashboard is user-friendly, with a calendar and media library. You can use it to create, edit, schedule and auto-publish social media posts.

How to use Later to manage your social media platforms

Which is better? Later or Publer?

Publer is best if you’re a small business managing extra platforms like Telegram or a Google My Business profile. It’s also perfect if you design images and videos a lot since it’s integrated with Canva and Vista Create.

But if you’re a team or agency handling many accounts, Later is the better alternative. Later offers team management tools and more granular analytics. Later also has a content creators database that you can use to find collaborators for your posts. Later is also more geared towards Instagram and TikTok management.

Publer vs Later pricing

Unlike Later, Publer has a free plan offering basic features. Publer’s paid plans start at 12 USD per month while Later’s pricing starts at 25 USD per month.

Publer Pricing 

Publer’s pricing model has the following plans:

• Free for up to 10 scheduled posts per account, 25 saved drafts and limited storage.
• Professional: 12 USD per month for unlimited scheduled posts and drafts and unlimited storage. You also get automatic RSS posting, and watermarks and signatures in photos.
• Business: 21 USD per month for everything in Professional plus watermarks for videos, competitor analysis, post analytics and downloadable reports. You also get to automatically recycle posts and schedule recurring posts.

Each plan has link-in-bio feature and a minimum of 3 social media accounts (for instance, one Twitter, one Instagram, and one TikTok)

Therefore, adding more accounts comes at an additional cost, making it pricier. However, this also makes it flexible since you’ll only pay depending on the number of social accounts.

Later Pricing

Later has four paid plans: 

• Starter: 25 USD per month for 7 social profiles, 30 posts per profile and 3 months analytics.
• Growth: 45 USD per month for 21 social profiles, automatic hashtag suggestions, up to 1 year Instagram and TikTok analytics, and all other premium features.
• Advanced: 80 USD per month for 42 social profiles and every feature in Growth.
• Agency: 200 USD per month for 105 social profiles and every feature in Growth.

Later also offers a 50% discount on our annual and monthly subscription plans for non-profit organizations.

All plans have link-in-bio feature, auto publishing, scheduling, a visual Instagram planner, and the ability to automatically publish carousels and best time to post suggestions for Instagram.

Why Publer and Later for social media scheduling tools?

Publer and Later make your work easy since you can manage all your social media platforms on one dashboard. 

You’ll love the features below.

A clean dashboard

The two social media post schedulers have easy-to-use dashboards that help you monitor and manage all your social media from one place. You won’t struggle to use these tools even if you’ve never used a scheduler.

Once you create an account, the dashboard appears, allowing you to add your preferred social media platforms.

Everything is neatly displayed on your left side and clearly labeled to help you maneuver the platform.

Scheduling and auto-publishing  

Publer and Later allow you to schedule and auto-publish content, saving time. Once you create your content, use the calendar to schedule the date and time your posts should go live. 

The posts will then be published automatically.

This feature allows bulk creation of content. For instance, you can take a day to create content for an entire week. And you’ll have all the time to engage with your audience once the posts go live.

Link-in-bio

Both Publer and Later allow you to create customizable links in your bio to make your marketing easy.

So, you can direct your Instagram followers to your website, blog, or product pages with these links.

Mobile app and browser extensions

You can conveniently access your Publer and Later accounts using a browser extension or mobile app.

So you don’t have to sit at your desk to use Publer or Later.

Hashtag suggestions and the best time to post

Publer and Later suggest the best hashtags for Instagram and LinkedIn posts to improve content reach and engagement.

These tools also help you choose the best day and time to post on different platforms for maximum engagement.

Analytics and reports

Both Later and Publer have analytics and shareable reports. With Publer, you can download reports in PDF or CSV, while Later allows you to export as CSV or shareble link.

Although Publer and Later have a lot in common, each tool has its unique features. 

Let’s have a look!

Later vs. Publer social media scheduling features

Publer supports a more social media platforms and has features like auto-scheduling, recurring posts, and direct app integrations, including Canva.

On the other hand, Later focuses on multi-channel scheduling and a social inbox for TikTok and Instagram, but has fewer integrations and does not support watermarking or signatures.

Publer supports more platforms than Later

Unlike Later, you can use Publer with all the popular social media platforms including Google Business Profile, Mastodon, Threads, and Telegram.

You can also schedule posts to your WordPress blog from your Publer account.

Auto-schedule, AutoShare, Autodelete On Publer

• Publer Auto-schedule allows you to automatically schedule your posts by simply adding them to the queue. Hence, you won’t need to configure times and dates for each scheduled post. But, you’ll need a predefined schedule (monthly, weekly, daily) and time.
• Publer Autoshare shares your posts with groups or with other creators. You only need to indicate where and when to share.
• Publer Autodelete deletes posts after a set time. For instance, if you make posts about a sale, you can keep on the auto-delete feature to automatically delete the posts once the sale is over. 

Publer has Recurring and Recycle Posts Features

Publer Recurring Posts help you post one post at different times. For instance, if you have recurring weekend offers or giveaways you can set it to appear every Friday afternoon.

Or maybe you have a recurring event, you could set the posts to recur every time the event is upcoming.

The Recycle Posts feature comes in handy when you have evergreen top-performing posts. You can use this Publer feature to re-post such posts every few weeks or months.

Sometimes you may be unable to create new posts, you can use this feature to repost a selection of previous posts until you create new ones.

Later has Multi-Channel Scheduling

Sometimes you want to share a single post for all your social media channels. The multi-scheduling feature in Later allows you to share one post across several platforms.  

Later has a Social Inbox for TikTok and Instagram business accounts

Later has a Social Inbox that allows you to respond to messages and comments in your TikTok and Instagram business accounts. This time-saving feature makes it easier to engage, and answer questions, or delete comments from your Later account.

Watermarks and signatures on Publer

Publer’s watermark and signature features help your followers identify your posts easily.

You can easily watermark your products with your logo on Publer to help with branding. It’s also a great way to prevent copycats from using your images without consent.

Signatures, on the other hand, are a great way to show authenticity and cement trust with your followers. You can add them at the end of text posts to ensure that fake accounts cannot re-use your posts to scam your followers. 

Software integrations

While Publer and Later have smooth app integrations, Publer offers more and easier options than Later. For instance, you don’t need to leave your account to design images or videos on Canva since you can access it directly on Publer.

Other app integrations on Publer include:

• Unsplash
• OneDrive
• Dropbox
• Giffy
• Drive
• VistaCreate

With Later, however, you’ll need to go to Canva first to download media to your Later account. 

Also, there are limited app integrations, including Dropbox, Drive, and Unsplash.

Publer vs. Later reviews & customer support

Publer and Later are both highly rated social media management tools, with Publer receiving a rating of 4.8 across while Later slightly lower at 4.5. Users appreciate Publer’s simplicity, its integration with Canva and Unsplash, and its support for a wide range of platforms.

In contrast, Later is favored for its strong Instagram functionalities like stories and reels auto-publishing, though it lacks support for some platforms such as Telegram and Google My Business.

Both tools are easy to use with a good customer support.

Publer vs. Later reviews

Publer and Later tools have ratings of 4.5 and up and many positive reviews on several sites indicating that they both get the job done.

Publer ratings and user reviews

Publer has a consistent rating of 4.8 on G2, Capterra, and GetApp. 

I endorse these ratings having used the tool. It’s simple, easy to use, and caters to a variety of platforms. I also like that it makes it easy to create on Canva, and import from Unsplash.   

Below are some Publer reviews from users:

Later ratings and user reviews

Later has a rating of 4.5 on G2, GetApp, and 4.5.

Like Publer, it is easy to use and configure, making creating and scheduling content enjoyable. I also like its amazing Instagram features like stories and reels auto publishing. But I wouldn’t recommend it if you want to integrate more platforms like Telegram or Google My Business.

Below are reviews from Later users:

Later vs. Publer: Customer support

Both Publer and Later have excellent customer support. You can get online support directly on the dashboard or via email. They also have online resources and guides for commonly asked questions and issues.

Who should use Publer?

Publer is best for individuals and small businesses with accounts across all social media platforms. For instance, if your business has a physical location, it’s important to have an active Google My Business account.

Also, it’s great if you’re a newbie because it’s easy to use, has excellent customer support, and a flexible pricing model. 

Who should use Later?

Later is perfect for small teams and agencies that mainly focus on popular social media platforms, specifically Instagram and TikTok. 

Besides the auto-publishing features, Later has a social inbox for Instagram and TikTok business accounts. This feature makes it easy to post and engage with your audience. 

It’s also offers detailed analytics that agencies can use to report on their KPIs.

Create and schedule all your social media posts with Publer

A good social media scheduler is like a personal assistant. It helps you save time, take care of repetitive tasks, and give you suggestions. Publer is easy to use and gives content ideas and suggestions on when to post. It’s flexible pricing also makes it more accessible for low budgets.

Sign up for your free Publer account to test the features!

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