Loomly vs. Metricool Review
Compare Metricool vs Looly for social media scheduling and management.
Lucy Kariuki
Contributing Writer @ Quorage
Most social media scheduling apps suck. But have you tried Metricool or Loomly?
Metricool is the best social media scheduler if you’re looking for a simplistic and intuitive platform. Once you sign up for an account, you only need to add a brand and all your social media platforms, and you’re ready to go. Loomly is the best if you want more app integrations like Slack, Microsoft Teams, and Unsplash. It’s pocket-friendly for non-profits who get a 50% lifetime discount.
If you’re paying for a bunch of features that you struggle to use, it’s time to switch to a straightforward and cheap alternative.
I have used Metricool and Loomly to create and schedule social media posts. In this guide, I review Loomly vs Metricool to help you determine the best social media scheduler for your business.
Let’s get started.
Loomly vs. Metricool Overview
Supported Social Media Channels | Social Media Scheduling Tool | |
Metricool | Loomly | |
Facebook Page | ✅ | ✅ |
Facebook Group | ✅ | ✅ |
Instagram professional (creator or business) Account | ✅ | ✅ |
Titok Personal account | ✅ | ✅ |
TikTok Business account | ✅ | ✅ |
X (formerly Twitter) | ✅ | ✅ |
Microsoft teams | ❌ | ✅ |
Slack | ❌ | ✅ |
LinkedIn profile scheduling | ✅ | ✅ |
Linkedin page scheduling | ✅ | ✅ |
Pinterest scheduling | ✅ | ✅ |
Google Business Profile scheduling | ✅ | ✅ |
YouTube shorts scheduling | ✅ | ✅ |
Snap chat | ❌ | ✅ |
Twitch | ✅ | ❌ |
What is Metricool?
Metricool is a social media management tool. You can use it to create and schedule posts on platforms like Facebook, Instagram, TikTok, Linkedin, YouTube, Pinterest, Snapchat, and Twitch. You can also use it to manage your Google business profile and ads on Google, Facebook, and TikTok.
Metricool has a clean dashboard that’s easy to use.
I used it to create and schedule posts on Twitter and I must say I liked its straightforward simplistic dashboard.
What is Loomly?
Loomly is a social media management tool that automates content planning and creation on platforms like Instagram, TikTok, Facebook, YouTube, Snapchat, and Linkedin. You can also integrate it with Slack and Microsoft Teams for easy management and collaboration on these platforms.
While Loomly is easy to use, it’s not as straightforward. Once you register for an account, you need to create a calendar (more like a brand’s workspace) and then add your social media accounts.
Also, I struggled to figure out the dashboard at first, but after interacting with it for a while, I was able to engage on my LinkedIn posts.
The bottom line
Metricool is best for small teams or marketing agencies who run ads on Facebook, TikTok, and Google. Apart from social media management, it allows you to connect your ad accounts so you can monitor them from a central point.
Loomly, on the other hand, is best for small teams who use Slack or Microsoft Teams. It’s also perfect for non-profits ( who get a 50% lifetime discount), first responders, students, and military personnel (who get a 20% 1-year discount).
Metricool vs. Loomly: Key features
Metricool and Loomly have great features for easy social media management. These features help you create and schedule social media posts, collaborate with your team or clients, and give you real-time analytics on performance.
I’ll break them down below.
Content creation and collaboration tools
Metricool has AI integration
Metricool is integrated with Artificial Intelligence (AI) for content creation. It helps with content ideation, so you don’t struggle with writer’s block. You only need to write your prompt and the text generator will create the post for any social platform.
Loomly offers content ideas
Although Loomly lacks the AI text generator, it offers content ideas by suggesting trending topics or what they call Loomly inspiration. But you only use the ideas to write the post yourself.
App integrations
Loomly and Metricool are integrated with other apps for streamlined content creation. They also help you move across apps with a single click.
For instance, Metricool is integrated with Pexels for stock videos and images and a GIF gallery.
Conversely, Loomly is integrated with Google Drive for easy access to files, and Unsplash and Giphy for media.
Collaboration tools so you can invite your team and clients
Metricool has an approval system where your clients can approve posts or leave notes for any required changes. It also allows you to assign and manage roles and collaborate with your team. The system allows timely communication with your team or clients for smooth workflows.
Loomly has a similar feature that allows you to customize roles and workflows. With its Slack and Microsoft integrations, you get instant notifications. Hence, it’s easy to collaborate with team members.
Media library
Metricool and Loomly have a media library where you can store or edit images, videos, and gifs. So you can retrieve videos and images instantly as you create content.
Links in Bio and link shorteners
Both Loomly and Metricool allow you to create special links to your product pages. Also, they have link shorteners so you can simply create memorable and trackable links.
Hashtag suggestions
These social media schedulers have hashtag suggestions. They help you track trending hashtags or generate some depending on your topic.
Content scheduling and publishing tools
Batch Scheduling
Metricool and Loomly help you batch-create and schedule content. For instance, you can create and schedule an entire month’s content at once.
But Metricool has an added advantage because you can bulk schedule by importing a CSV file instead of scheduling one by one.
Also, Metricool allows you to schedule PDFs or a group of images on LinkedIn.
Best times to post
Metricool gives you suggestions on the best times to post on various platforms. This feature helps you maximize reach and engagement.
Calendar
Metricool and Loomly have calendars that allow you to adopt a consistent posting schedule. You can schedule daily, weekly, or monthly posts.
Once you schedule your posts on either Loomly or Metricool, they automatically go live on the set time and date. So, you’ll only check your inbox to engage with your audience
Analytics and reporting tools
Loomly and Metricool have analytics features so you can track the growth and performance of your social media channels.
With Loomly, you can track the number posts, followers, and engagement on your socials. Once you connect your social media accounts, you’ll immediately get the analytics of posts you created with Loomly.
Some things you can do with Loomly’s analytics include
- Check posts’ performance (likes, comments, impressions, reach, shares, and clicks). You can easily see what type of posts perform well.
- Group likes by country, city, and gender– to help you know whether you’re reaching your target audience.
- Filter by range (dates) and compare. For instance, you can compare analytics for January 2023 and those for January 2024.
The feature also suggests the days and hours your audience is likely to be online so you can determine the best posting times.
Metricool’s analytics works like Loomly’s but it’s more robust. It has everything Loomly has but goes a step further to show you:
- The number of followers gained and lost.
- The type of post (repost, original, or replies)
- Competitors analytics
- Number of followers
- Posts
- Performance (likes, shares, comments, etc).
All you need to do is add a list of competitors to the analytics dashboard.
And you can simply compare the performance right from the dashboard.
Analyzing competitors helps you identify and take advantage of any gaps so you can always be ahead.
With Metricool, you can also track your advertising analytics if you have a Facebook, TikTok, or Google ads account.
Reporting tools
Metricool and Loomly allow you to generate analytics reports in a few simple steps
With Metricool, you’ll need to select the date and sections to include and organize the report tables depending on objectives. Finally, select the date range you want to analyze and your report is ready.
You can download it as a PDF, or send it directly to specific emails.
With Loomly, once you have selected the date range, you can export it as a PDF or Excel file. Also, you can schedule weekly or monthly reports to specific emails.
The bottom line
Generally, Metricool has more robust features than Loomly. For instance, its analytics has extra features that allow you to analyze competitors. Also, you can determine the number of followers gained or lost. Bulk scheduling is also easy since you can import a CSV file instead of scheduling one by one.
Metricool vs Loomly Customer Reviews
Metricool and Loomly have their upsides and downsides. So they have both negative and positive reviews depending on the users’ experiences.
Let’s have a look at what people say about them.
Metricool reviews
Metricool has a rating of 4.3 stars in G2, 4.5 on Capterra, and 4.5 on Getapp.
Here are some Metricool reviews.
The good
Most of the reviews highlight its seamless and intuitive dashboard that displays everything. So you don’t struggle to find what you want.
I also enjoyed that everything is well-labeled so you don’t need to hover over icons to find out what they are.
Marketing agencies find the analytics useful and time efficient as it’s easy to send real-time analytics whenever clients need them.
The bad
One user has complained that the collaboration feature did not meet expectations. He cited that one can’t send a review link to clients/teams for the entire content calendar. Therefore, clients can only review one post at a time.
Also, the feature does not display notifications about a post review. Therefore, one must look out for responses that may cause delays or communication issues.
Loomly reviews
Loomly has a rating of 4.7 on Capterra, 4.6 on G2, and 4.7 on Getapp.
Here are some Loomly user reviews.
The good
Users praise the ease of use to create and post across all social media platforms. Also, Loomly allows you to preview your posts, which is an added advantage.
What I like best about Loomly is its integrations with apps like Google Drive, Unsplash, and Giphy, making it easy to get external media.
Also, the post preview feature allows you to see how the post will appear once published so you can make any changes on time.
The bad
One user didn’t like that Loomly does not offer PDF scheduling on LinkedIn. So, they can’t share PDF files directly through Loomly.
I also didn’t like that icons are not labeled, and you have to hover over them to know what they are. So it was kind of irritating at first. However, I’ve gotten used to it, and now I know my way around.
Metricool vs Loomly Pricing
Metricool and Loomly have various pricing plans for different use cases.
Metricool Pricing
Metricool has 4 pricing plans:
- Free: free for life but with limited features
- Starter: 18 USD per month (paid annually)
- Advanced: 45 USD per month (paid annually)
- Enterprise: 139 USD per month (paid annually)
Loomly Pricing
Loomly has 4 pricing plans:
- Basic: 42 USD per month
- Standard: 80 USD per month
- Advanced: 175 USD per month
- Premium: 369 USD per month
Loomly for nonprofit
Loomly has a special discount for nonprofit organizations. You’ll get a 50% life discount on any plan.
You only have to prove that you’re a non-profit by presenting a copy of the determination letter. But you can also present its equivalent provided it’s government-issued.
This discount will go a long way since you can stay active on social platforms even with a limited budget.
FAQs
Is Metricool worth it?
Metricool is worth the money as it has a lot to offer. Apart from creating and scheduling posts on social media, you can also manage and monitor ads on Facebook, TikTok, and Google.
Its analytics system is robust, providing vital insights into your content performance. It makes everything easy to monitor, helping you improve your social media strategy..
The good thing is that you can start with the free plan and test the waters before upgrading to get more features.
I’d recommend it, especially if you need advanced metrics to analyze content across all social media platforms or compare with competitors.
Is Metricool better than Hootsuite?
Metricool is better than Hootsuite, especially if you’re a small or medium enterprise. Hootsuite is expensive and may not match your budget.
Also, the dashboard is not as friendly as Metricool’s straightforward dashboard.
Is Metricool better than Later?
Metricool is better than Later. Later is more Instagram and TikTok-oriented as it lacks robust features for other social media platforms like Facebook and Twitter. For instance, Later’s social inbox is only for TikTok and Instagram, while Metricool’s is for all social media platforms.
What is the difference between Later and Loomly?
One major difference between Later and Loomly is that Later is best for Instagram and TikTok, while Loomly is best for all social media platforms, including Google business profile.
Is Metricool better than Loomly?
Metricool is better than Loomly. After this comprehensive Loomly vs. Metricol review, it’s clear that Metricool has essential features missing in Loomly.
But the easiest way to ensure you get value for money is to experience them. So sign up for their free plan now and test it for yourself.