Meltwater vs Sprinklr: Social Listening Apps

Sprinklr and Meltwater are a few of the best social listening apps depending on your needs.

Sprinklr is the best alternative for agencies seeking a high-quality social listening tool that offers detailed analytics. You access four AI-powered product suites, including Sprinklr Service, Social, Insights, and Marketing on a single platform. Meltwater is ideal for medium-to-large-sized businesses looking for a media monitoring tool with customized pricing plans.

In this guide, I provide a detailed Meltwater vs Sprinklr review to help you choose the better alternative.

Meltwater vs Sprinklr basics

What is Meltwater?

Meltwater is a media monitoring and social media management software company that offers the following services:

• Social listening and analytics
• Social media management
• Media intelligence
• Consumer intelligence
• Influencer marketing
• Media relations
• Sales Intelligence
• Data and API integration

The social listening software provides insights that, help brands in industries like technology, financial services, the public sector, and education make viable decisions.

Meltwater is best for medium-to-large companies

Although Meltwater supports agencies and small businesses, it’s best suited for medium-to-large businesses.

Meltwater’s suite offers solutions to help businesses thrive in social media performance, PR, and communications. Plus, all its services are customized so you get what aligns with your needs and budget.

However, even the cheapest package can be beyond the budget for small businesses and solopreneurs.

How do you track mentions with Meltwater?

To track mentions with Meltwater, you need to create a search for what you want to track.

Here’s how to do this:

• Hover over your dashboard and click on “Explore.’ 
• Choose your preferred type of search (keyword, advanced, company, or combined).
• For keyword research, enter the key phrases or terms you want to monitor into the input boxes. Modify the date and filters to narrow or broaden your search results. Then, select ‘Update results,’ name and save your search.
• For an advanced search, structure your queries by using the words ‘And,’ ‘Or,’ and ‘Not’ to make your search specific and specific. But you must first understand how Boolean queries work.
• For a company search, input the company name and all versions of the company name you can think of in the search box. Adjust the time frame (optional) and click on the magnifying glass to reveal mentions of the company’s name.

What is Sprinklr?

Sprinklr is a SaaS Customer Experience Management (CXM) platform that offers four major products:

• Sprinklr Service provides customer service solutions like Live chat support, Social customer service, Communities, Conversational AI platform, and more.
• Sprinklr Social offers social media management features like publishing and engagement, employee advocacy, and social marketing for distributed teams.
• Sprinklr Insights offers AI-generated consumer intelligence solutions like social listening, media monitoring and analytics, and competitive, product, and visual insights.
• Sprinklr  Marketing provides solutions like content marketing, social advertising, marketing analytics, and Ad comment moderation.

Sprinklr is best for agencies, mid-sized, and large businesses

Sprinklr offers enterprise-grade services, a unified platform, and AI-powered solutions to benefit agencies and mid-to-large businesses. The platform’s solutions can also be customized by industry or team (marketing, customer service).

Sprinklr’s pricing plan is pocket-friendly, making it affordable for agencies and mid-sized businesses. Large businesses get customized plans based on their needs.

How do you track mentions with Sprinklr?

To track mentions with Sprinklr:

• Click on the ‘Insights’ tab on your dashboard.
• Go to the ‘Add new topic’ tab and click on it.
• Select the topic name and the sources you want to track the keyword from.
• Choose the keywords you want to monitor or exclude from your search.
• Create themes to categorize the topic conversations (optional).
• Apply filters like location and language to narrow your results (optional).

Sprinklr vs Meltwater pricing

Meltwater pricing

Meltwater offers four pricing plans:

• Essentials
• Advanced
• Suite
• Enterprise

Note: All plans are customizable, so you won’t see specific prices on their website. You have to contact the customer service representatives to get a custom price for personalized services. For instance, you’ll pay around 6,000 USD/year for Social Listening and Analytics. 

Sprinklr pricing

Sprinklr offers two plans, Advanced and Enterprise, for Sprinklr Service and Sprinklr Social. 

The prices for the Advanced plans are as follows:

• Sprinklr Service – 249 USD/seat/month
• Sprinklr Social  – 299 USD

The Enterprise plans for Sprinklr Service and Sprinklr Social are customizable. 

Sprinklr Insights and Marketing only have customizable Enterprise plans.

Sprinklr & Meltwater similarities

Sprinklr and Meltwater have several features and services in common. For instance, both platforms use AI-driven technologies to provide valuable insights into brands’ online performance.

Here’s what you get from both platforms:

• Social listening and brand monitoring tools
• Social media management features
• Social analytics applications
• Audience intelligence solutions
• Data management and analysis

Meltwater vs Sprinklr differences

Meltwater and Sprinklr differ in some of the services and products offered.

Here are their differences.

Meltwater has Consumer Intelligence

Meltwater’s Consumer intelligence helps you understand your audience. It uses AI, market research expertise, and data science to collect and analyze consumer data.

The insights help you understand customers’ journeys, behaviors, and motivations.

And you’ll be able to:

• use appropriate communication and marketing channels to reach your potential customers
• create content that resonates with your target audience
• provide personalized customer experiences
• deal with customer issues and concerns promptly 
• introduce new products and services that potential customers are interested in

Sprinklr has Unified-CXM

Sprinklr’s Unified-CXM solution allows you to manage customer interactions from all your channels on one dashboard.

This unified platform also helps you understand your customers, respond to their queries, and resolve issues to win their loyalty and generate revenue.

Using Sprinklr’s Unified-CXM also helps you manage risks and cut costs by bringing your customer service teams and tools in one place.

Meltwater has Media Relations

Meltwater’s media relations tool helps you build relationships with influencers, journalists, and bloggers.

It offers features like:

• PR Assistant – helps you generate press releases and pitches
• CRM Functionality – for profile customization and contacts
• Enriched database – for media contacts
• Team collaboration 
• Robust Search – to search media lists

Sprinklr has Social advertising

Sprinklr’s Social advertising tool allows you to manage all your advertising campaigns from a unified dashboard.

The ads manager offers these features:

• Broad channel coverage – for managing ads across multiple channels
• AI-powered campaign optimization – insights to help you with budgeting, bidding, and boosting ads
• AI-powered creatives optimization – for analyzing and improving creative elements in ads
• Enterprise-grade governance – for centralized administration and compliance frameworks

In the next section, we’ll cover Sprinklr vs Meltwater user ratings/reviews.

Sprinklr vs Meltwater user ratings

Meltwater ratings

Meltwater’s overall ratings across several review sites are as follows:

• Capterra – 4.0/5
• G2 – 4.0/5
• GetApp – 4.0/5
• Software Advice – 4.0/5
• Gartner – 4.8/5

Sprinklr ratings

Sprinklr has the following user ratings:

• Capterra – 4.2/5
• G2 – 4.0/5
• GetApp – 4.2/5
• Gartner – 4.3/5
• Software Advice – 4.2

Meltwater vs Sprinklr reviews

Sprinklr reviews

Positive reviews

What users like about Sprinklr 

Here’s what I like about Sprinklr:

• It’s easy to sign up and set up your account (as long as you have a business email).
• Sprinklr offers a wide array of amazing social listening, social media management, and customer service features.
• Sprinklr offers comprehensive insights into the market, brand performance, and the industry.
• There are demos for all products/services, making the platform user-friendly.
• The dashboard is clean, intuitive, and sleek.

Critical reviews

What users do not like about Sprinklr

Like most users, I don’t like Sprinklr’s steep learning curve.

I appreciate that they have tutorials to help you learn every step, but there are too many features to get used to.

I also don’t like that Sprinklr’s pricing model is way beyond my budget. The prices are competitive and match the features offered. But this pricing model doesn’t favor solopreneurs and small business owners.

Meltwater reviews

Positive reviews

What users like about Meltwater

I don’t have first-hand experience using Meltwater, so I’ll only mention what other users like about the platform:

• Its user-friendly and intuitive interface
• A clean and straightforward dashboard
• Excellent social listening features – you get insightful data from your searches
• Unified social media management and PR solutions
• Regular updates and improvement of features

Critical reviews

What users do not like about Meltwater 

Although Meltwater is a versatile platform, I don’t like that they have no free trials. You must subscribe to Meltwater’s service to understand how they work. There’s an option to request a demo, but they’ll only share it when convinced that you’ll be their newest customer.

Something else that I don’t like about Meltwater is how discrete they are with their prices. They don’t display the prices on the pricing page, only mentioning the package (plan). So you have to contact a Meltwater representative to get a specific price depending on your needs.

In the next section, we’ll cover Meltwater vs Sprinklr’s key features.

Sprinklr vs Meltwater social listening & monitoring features

Sprinklr’s social listening and monitoring features

Sprinklr Insights tool uses AI and Generative AI to analyze social conversations, discussions, and news. It tracks mentions of a brand, its competitors, or industry topics.

Key features include:

• Social listening – analyzes online conversations that matter to your brand

• Media monitoring and Analytics – tracks mentions of your brand and PR performance. This tool also generates shareable reports from the insights.

Meltwater’s social listening and monitoring features

Meltwater’s social listening and monitoring tool allows you to capture mentions of your brand, competitors, and industry trends across all social accounts. It also helps you understand your audience and their concerns from social data.

With Meltwater’s social listening solutions, you get:

• Unlimited searches of multiple brands (there are no data caps or search limits)
• Historical data from a 15-month archive, helps you view your brand’s performance and industry trends over time
• Comprehensive data sources like news sites, social media platforms, forums, websites, blogs, and podcasts

Meltwater’s media monitoring tool allows you to track keywords of topics related to your brand on media platforms like print, broadcast, social media platforms, and podcasts.

You can track:

• Mentions – volume and impressions from multiple sources

• Share of voice per platform – places where your brand is mentioned
• Trends – popular topics related to your brand

• Top publications, influencers, and journalists – that mention your brand
• Top location – where your brand is mentioned

Meltwater vs Sprinklr analytics features

Analytics features help you make sense of the data obtained from your searches. It provides detailed insights into metrics, allowing you to understand your brand’s and competitors’ performance, and the industry trends.

Meltwater analytics features

Meltwater’s social media analytics tools include:

• Trendlines – analysis of how a topic is trending over time
• Sentiment analysis – give insights into your audience’s perceptions and feelings about your brand, competitors, and the industry

• Emotional analysis – shows commonly used emotional expressions (joy, sadness, anger)

• Word clouds – show commonly used words, phrases, or topics within a certain data source
• Influencer analysis – shows the most popular and authoritative people in discussions 
• Boolean search tools – use rules or parameters to help you narrow search results
• Custom dashboards – are shareable among team members

Sprinklr analytics features

Sprinklr’s analytics features include:

• Competitive insights and analytics – help you track competitors’ social performance and compare it with yours.

• Location insights – give customer feedback at local, regional, and global levels, helping you respond to issues proactively.
• Visual insights – help you monitor and track the performance of your visual content. 
• Product insights – help you monitor and manage customer feedback about your products.

Sprinklr vs Meltwater reporting features

Reporting features allow you to share insights in a comprehensive format and prove the ROI (return on investment) of your efforts.

Sprinklr reporting features

Sprinklr’s reporting features help you generate automated and shareable reports on:

• Sprinklr service – show metrics of your customer service efforts
• Platform performance – show the performance of posts published on various platforms
• Paid performance – show the performance of paid initiatives like ads
• Brand insights – show insights related to your brand like brand reputation, awareness, content strategy, and product performance
• Engagement and tasks – show engagement metrics and task completion
• Benchmarking – compares brand’s performance with competitors

Meltwater reporting features

Meltwater’s reporting features allow you to generate these report types:

• Media analysis reports – for brand-related insights like mentions and industry buzzwords

• PR campaign and analysis reports – show performance of PR campaigns
• Competitive analysis reports – show a brand’s performance compared to competitors

• Crisis reports – analyze negative brand impact to help solve crises 
• Audience insights reports – show sentiments, perceptions, and behaviors of an audience toward your brand

• Social performance reports – give insights into the performance of your social channels

Sprinklr vs Meltwater integrations

Sprinklr integrations

Sprinklr integrates with 79 tools and software, but I’ll mention a few.

• Acoustic Exchange for marketing automation
• Adobe Analytics for multi-channel metrics
• Domo for account tracking and post insights
• Giphy for content management
• Power BI for social accounts’ performance
• Shutterstock for media uploads
• Zendesk for customer service

Meltwater integrations

Meltwater integrates with these tools:

• Slack for automated Meltwater alerts
• Google Analytics for website management data
• Microsoft Teams for team collaboration and automatic Meltwater alerts
• DingTalk for automatic Smart alerts
• Generic Webhook to receive Smart alerts through any messaging service
• Bitly for link-shortening when publishing and click analytics
• Meltwater API integrates data into four tools, including Tableau, Domo, Power BI, and Looker Studio 

Meltwater vs Sprinklr customer service & support

Meltwater customer service and support

Meltwater offers excellent customer service and support in the following ways:

• In-App chat – you get assistance from the live support team 24/7
• Email support – you can send emails to the product support team 24/7 if you need any assistance
• One-on-one support – each customer gets direct access to a local expert
• Meltwater Community – is a forum integrated with the Help Center, Academy, and other resources to provide information and guidance

Sprinklr customer service and support

Sprinklr offers good customer service and support as live chat, help desk, and email support. 

I liked their product/service demos and resources.

But their live chat needs improvement. I contacted Sprinklr support during my free trial, but they didn’t respond immediately.

Sprinklr also offers customer service as a software (CCaaS) via Sprinklr Service. This service allows you to use Sprinklr to provide customer care services on issues emerging from all your social channels on a unified dashboard.

Sprinklr vs Meltwater ease of use

Sprinklr and Melterwater have tried to provide user-friendly interfaces. But Sprinklr has a steeper learning curve than Meltwater.

The platform has addressed this issue by providing demos and tutorials explaining more about their products and services.

Note. I have no first-hand experience with Meltwater, but based on user reviews, the platform is easy to use.

FAQs

Should I choose Sprinklr or Meltwater?

A high-quality social listening and media monitoring tool helps you stay on top of the industry’s trends by tracking mentions relevant to your brand. Sprinklr is an ideal choice for agencies looking for a social listening tool that analyzes a wide range of sources, including online forums and news sites. Sign up for a free trial on Sprinklr to discover its robust features. 

Explore other social media listening app reviews on Quorage:

• Why Mention Leads Over Brand24
• Why Opt for Talkwalker Over Brandwatch
• Awario vs Brand24 – Which Social Listening Tool Offers Better Analytics
• Why We Prefer Synthesio Over Quid
• Brandwatch vs. Emplifi: Comparing Features