Emplifi vs Brandwatch For Social Listening

Brandwatch is better than Emplifi in social monitoring and listening. It’s the perfect tool for social media managers looking for a tool that simplifies the process of monitoring and analyzing social media posts. On the other hand, Emplifi is ideal for large enterprises looking for a unified customer experience platform.

Finding an effective tool to monitor and analyze social media posts from multiple channels can be challenging. 

This guide reviews Emplifi vs Brandwatch in detail to help you choose the social listening tool that fits your needs and goals.

Emplifi vs Brandwatch Overview

What is Emplifi used for?

Emplifi is a customer engagement platform that offers a unified customer experience. It provides social media marketing, eCommerce, and customer care solutions to help brands seamlessly engage with their customers, meet their needs, and offer top-notch support.

Emplifi offers the following products:

• Social Marketing Cloud for social media management, benchmarking, influencer marketing, brand monitoring, and more
• Social Commerce Cloud for lead generation and offering personalized customer services 
• Service Cloud for digital customer self-service, crisis management, voice of customer collection, and case management

So, Emplifi’s unified customer experience solutions help brands:

• Increase customer engagement
• Improve customer care
• Leverage analytics in decision-making
• Boost revenue
• Drive growth

Is Emplifi legit?

Emplifi is a legitimate customer experience platform.

It is best for large enterprises that want to understand their customers, offer satisfactory services, and engage with them from a unified platform. 

What does Brandwatch do?

Brandwatch is a digital consumer intelligence platform that generates consumer and market insights to power brands’ decisions. It uses AI-powered technology and subject experts to collect, structure, and analyze data to generate actionable media analytics.

Brandwatch’s suite offers a suite of three products that help you understand your brand, customers, and the market. These products include:

• Social media management – for content management, social listening, benchmarking, audience analysis, advertisement, and engagement
• Consumer intelligence – to get consumer and market insights
• Influencer marketing – for influencer identification and collaboration

Is Brandwatch worth it?

Brandwatch is worth the investment.

It is the best social listening tool for agencies and medium-sized businesses, although its flexible UI works for organizations of any scale. Users enjoy features like customizable dashboards and keyword rules that break down large data chunks into meaningful bits.

Brandwatch vs. Emplifi pricing

Brandwatch and Emplifi offer customizable pricing plans for all their products. However, the pricing pages don’t display prices.

A notable difference between the two is that Brandwatch offers one pricing package, while Emplifi offers three packages for its products.

Brandwatch pricing

Brandwatch offers three pricing plans:

• Consumer Intelligence: 1,250 EUR/month – 5,000 EUR/month
• Social Media Management: 1,250 EUR/month – 5,000 EUR/month
• Influencer Marketing: 750 EUR/month – 2,000 EUR/month

Note: I learned about the above price ranges after booking a meeting with a Brandwatch representative.

Emplifi pricing

Emplifi has different pricing plans for its three products:

• Emplifi Social Marketing Cloud
• Emplifi Social Commerce Cloud
• Emplifi Service 

But we’ll only focus on the Social Marketing Cloud plans for this review.

Emplifi’s Social Marketing Cloud has four pricing plans:

• Essential – for 2 users and 10 social profiles
• Standard – for 5 users and 10+ social profiles 
• Business – for 20 users and 25+ social profiles
• Enterprise – for unlimited users and 50+ social profiles

Note: You can view the pricing packages for the other two products on their individual pages, Emplifi Commerce Cloud plans and Emplifi Service Cloud plans.

Emplifi vs. Brandwatch social listening & monitoring features 

Emplifi and Brandwatch have similar social listening and monitoring capabilities, like sentiment analysis, competitor analysis, trend analysis, and AI-powered alerts/notifications. 

They also differ in some features and listening approaches. For instance, Brandwatch has clear-cut social listening features, but Emplifi uses an all-in-one listening tool with different capabilities.

Emplifi social listening & monitoring features

Emplifi’s social listening and monitoring features fall under the social marketing cloud.

Unlike Brandwatch, Emplifi has one listening tool that provides the following capabilities:

Comprehensive Insights

Emplifi generates comprehensive insights by analyzing data from multiple sources, including blogs, social media platforms, and forums like Reddit.

These insights include:

• Mention metrics – like volume, sentiments, number of social interactions, and potential impressions
• Competitor analysis – gives a comparison view between your brand’s and competitor’s mention metrics
• Sentiment analysis – shows how people feel about your brand, products, and competitors
• Audience analysis – gives information about your target information, for instance, their gender and age.

Omnichannel Dashboards 

Omnichannel dashboards let you monitor your brand’s performance and reputation across multiple social channels like Facebook, YouTube and LinkedIn.

They display various metrics of your brand mentions, including:

• The number of interactions
• Reach engagement rate
• Types of received messages

You can share brand insights with your team members for quicker decisions using shared Omnichannel Dashboards.

Industry Gaps Identification

Emplifi’s industry gaps identification feature allows you to spot opportunity gaps in the market.

Identifying consumers’ unmet needs and expectations helps your brand make data-driven decisions on how to fill market gaps.

You’ll also gain a competitive advantage over your competitors if you keep tabs on customer and market insights.

Trend Spike Alerts

Trend Spike Alerts are AI-powered notifications on sudden changes in your brand mentions.

They inform you of increases, decreases, or unusual patterns related to your mentions in real-time. So, they help you identify and manage issues that may affect your brand.

Trend Spike Alerts also update you on emerging trends and market shifts related to your brand. For instance, if you’re a clothing brand, a spike in conversations around some clothes’ designs might inform your future product innovation decisions.

You can receive the spike alerts via email or on your Emplifi dashboard.

Multi-lingual Support

Emplifi offers real-time Multi-lingual Support to help you engage with audiences from different countries.

You receive real-time translation for over 100 languages to enhance your interactions with customers and followers.

AI Tools

Emplifi’s AI Tools let you act quickly and effectively on specific tasks. These powerful tools include:

• Labeling lets you add tags to social media content like posts, comments, and messages to help you sort out your search results.
• Sentiment analysis helps you understand people’s perceptions of your brand.
• Advanced routing allows you to direct all mentions into Emplifi Community and Emplifi Care for proactive customer engagement.

Custom Displays

Custom Displays are dynamic, easy-to-use screens that show all your social listening insights.

With these customizable displays, you can share insights with your team members to boost collaboration. 

Still, you can send them to your brand’s stakeholders to make data-powered decisions.

Historical Context

Emplifi Historical Context includes the searched social listening queries across multiple data sources.

For instance, you can access a year’s worth of historical data on searches done on social media platforms and 30 days’ worth of data on queries done across web sources.

Returning to your previous search results helps you analyze and understand past trends and audience behaviors. So, you’ll know what has changed and how to keep up with emerging trends and shifts in consumer behavior.

Brandwatch social listening & monitoring features

Brandwatch’s social listening and monitoring features fall under social media management solutions.

They include the following:

Listen 

Brandwatch Listen helps you know what people say about your brand, products (or services), competitors, and industry.

It has the following features:

• Boolean operators help you narrow down your search results.
• Unlimited search queries allow you to search all your preferred keywords as often as possible.
• Sentiment analysis lets you know how people feel about your brand, products, or services.
• Historical data offers an archive of one year’s worth of data from which you can spot new opportunities in the market.
• AI smart alerts detect spikes or drops in mentions in real-time, helping you spot and manage crises that may affect your brand.
• Social inbox integration lets you integrate with Brandwatch’s social inbox, Engage, to manage your mentions.
• Multiple languages help you understand tracked mentions in various languages.
• Millions of data points – Brandwatch has a wide coverage of over 100 million data sources.

Engage 

Brandwatch Engage is a unified, customizable social inbox that lets you monitor and manage customer interactions from all your social channels.

It offers the following features:

• Cross-channel inbox helps you monitor conversations about your brand on multiple social channels, including Facebook, LinkedIn, Instagram, and TikTok.

• Custom feeds are customizable content streams from various social platforms that build your inbox.
• Custom profiles generate your audience’s contact information to help you know who you’re talking to.

• Sentiment indicator helps you monitor the sentiment in conversations that mention your brand.
• Team collaboration allows you to assign messages and share notes with team members. 

• Team reports allow you to monitor team performance and set response targets.
• Automation rules let you set automatic ‘away’ and ‘welcome’ messages to offer feedback to your customers when you’re offline. Plus, you can auto-label and auto-assign incoming messages.

• Add labels allows you to label conversations or profiles 
• Custom templates let you customize responses and automate customer messages to boost customer satisfaction.

Publish 

Brandwatch Publish is a social media scheduling tool that lets you plan and publish posts across all your social media platforms. It also helps you monitor content performance by tracking interactions on all posts and channels.

Brandwatch Publish has many tools, including a unified calendar, content pool, collaboration features, link-in-bio, and URL shorteners.

But we’ll focus on the Performance tracking tool at this point.

Performance tracking lets you monitor your posts on all your social media profiles. It tracks interactions on all posts and channels, giving insights into your content’s performance.

Brandwatch vs. Emplifi analysis & reporting features

Brandwatch and Emplifi have powerful analysis and reporting features to help you make sense of your search results. However, Brandwatch has more features and more comprehensive analytics than Emplifi.

Brandwatch analysis and reporting features

Benchmark  

Brandwatch Benchmark lets you compare your brand’s performance over time or with competitors and industry leaders.

You’ll analyze your social media strategy, determine which content drives results, and see how you compare to your competitors.

It has the following features:

• Audience size metrics
• Content analysis
• Posts performance
• Share of voice
• AI-powered insights
• Sentiment analysis
• Smart metrics
• Historical data 
• Easy exporting
• Hashtag analysis
• Multiple networks

Measure 

Brandwatch Measure provides social media analytics, helping you measure your brand’s performance for better decision-making. 

It gives an overview of key metrics and KPIs from various platforms on multi-channel dashboards in real-time. You can also create custom dashboards that fit your specific needs using intuitive templates.

Brandwatch Measure has these features:

• Instagram analytics
• Custom reports
• Post-level metrics
• Unlimited reports
• Open API
• Team performance tracking
• Easy exporting

Audience 

Brandwatch Audience is an analysis tool that helps you know more about your customers.

It generates audience profile cards showing details like name, gender, profile picture, profile URL, organization, and active social networks.

This tool also displays the profile information of all people interacting with your brand on all social channels.

Audience has the following features:

• Individual profile cards
• Aggregated view
• Audience overview
• Labels
• In-depth filtering 
• Network merging

Consumer Intelligence

Brandwatch Consumer Intelligence provides insights to help you understand your customers, brand, and industry in depth.

It offers two features:

• Consumer Research uses Iris, Brandwatch’s AI analyst, to collect, structure, and analyze data from 100 million sources and over 1.4 trillion posts. Iris also analyzes industry trends and images to provide meaningful analytics.

It provides powerful analytics for data-driven decisions to share with team members and other stakeholders.

• Vizia is an add-on that simplifies reporting by providing live data reports and real-time displays. It also integrates major marketing data sources, allows you to choose visualizations to showcase data, and share insights via screens or email.

Emplifi analysis and reporting features

Emplifi’s unified social media analytics tool offers the following analysis and reporting features:

• Competitive Insights gives meaningful information about competitors’ strategies, weaknesses, and strengths. These actionable insights help you gain a competitive edge over other brands in your niche.
• Custom Metrics and KPIs allow you to measure your brand’s progress over time and determine if you’ve met your goals and objectives. 
• Omnichannel Insights helps you understand your audience and manage customer interactions from all social channels.
• Automated Reporting helps you automatically generate presentation-ready reports to share with stakeholders.
• Task Automation and Tagging provides automation rules for task assignments, helping you streamline workflows and team collaboration.
• Interactive Data Points let you dig deeper into your data reports for a deeper understanding.

Emplifi vs Brandwatch reviews

Emplifi and Brandwatch have versatile reviews, with users mentioning their pros and cons.

Since I didn’t get first-hand experience with Brandwatch and Emplifi, my review is based on the information I gathered from their websites and user reviews. 

Emplifi reviews

I like that Emplifi offers solutions that unify various departments within the organization like social marketing, commerce, and customer service. I also like Emplifi’s intuitive interface.

On the other hand, I don’t like that Emplifi has no chatbot on its website. I found shallow information on Emplifi’s social listening features and would’ve loved to get more from the website’s in-chat feature. 

What users like about Emplifi

Most users like that Emplifi’s omnichannel dashboards have many widgets, making it easy to analyze search results. They also like that the platform is user-friendly, intuitive, and unified.

What users don’t like about Emplifi

Users don’t like that Emplifi’s charts and tables are somehow rigid. They also weren’t happy when Emplifi removed the support chat. And others feel that the platform’s cost per user is a limiting factor for some potential users.

Brandwatch reviews

I love Brandwatch’s wide range of features, especially in the social media management category. Plus, it offers robust social listening and analysis tools. I also like that Brandwatch’s website is information-rich and has an in-platform chatbot for answering urgent queries.

On the flip side, I don’t like that Brandwatch doesn’t offer free trials. Also, I didn’t like that Brandwatch’s plans are too pricey for small-sized businesses.

What users like about Brandwatch

Brandwatch users love the platform’s meaningful insights and how it simplifies them using customizable charts. They also like the user-friendly interface, which is easy to navigate. Others like Brandwatch’s exceptional customer support.

What users don’t like about Brandwatch

Users dislike Brandwatch’s limitations when integrating with TikTok and Instagram public posts. They also feel that the sentiment analysis needs improvement. Some users dislike Brandwatch’s lack of integration and implementation support for small teams.

Which is better? Emplifi or Brandwatch

Brandwatch is the best Emplifi alternative for collecting and analyzing social media posts. It offers various social media management tools, helping you monitor your social performance and reputation. Its robust social listening, monitoring, analysis, and reporting features provide meaningful insights to power decisions and drive growth. Book a call with a Brandwatch agent to get the best offer for your company’s needs.

Discover more reviews of social listening tools on Quorage:

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• Key Distinctions Between Awario and Brand24
• Why Talkwalker Excels Over Brandwatch in Social Analytics
• Why Mention is the better alternative than Brand24
• Analyzing Brand24 vs Mention