Synthesio vs Quid (formerly Netbase)

Synthesio and Quid are ideal social listening tools for medium-to-large enterprises. However, Synthesio is a better alternative for brands looking for a social listening tool with powerful analytics. It also uses advanced approaches, like Topic Modelling, to provide meaningful insights.

Choosing between Synthesio and Quid can be challenging since both tools are best suited for medium-to-large organizations.

This review compares Synthesio vs. Quid in detail to help you choose the tool that best suits your needs and goals.

Quid vs. Synthesio Overview

What does NetBase Quid do?

Quid (Netbase ) is a social listening tool that tracks keywords from various online platforms to provde consumer insights for data-driven business decisions. This social listening and intelligence tool uses generative AI to capture and analyze data from numerous sources, providing meaningful consumer and market insights.

Quid’s product suite offers the following tools:

• Quid Discover analyzes data to help you uncover consumer needs, preferences, and behaviors.
• Quid Monitor tracks mentions online to identify emerging trends, measure brand performance, and gain a competitive edge. 
• Quid Predict spots and predicts emerging trends to help you make proactive decisions.
• Quid Compete generates insights into competitors’ strategies.
• Quid Connect allows you to integrate insights from various sources. 

Quid is best for medium-to-large enterprises

Quid is ideal for medium-to-large enterprises looking for a powerful social listening tool that offers in-depth analytics.

It uses generative AI to provide a comprehensive product suite for various use cases, including:

• Marketing
• Consumer insights
• Customer experience
• Communications
• Data Science

What does Synthesio do?

Ipsos Synthesio is a premium social listening tool that provides relevant, actionable insights to help businesses make customer-centric decisions.

Synthesio uses AI-powered technology to collect, structure, and analyze data from online and offline sources like blogs, websites, and social media channels. It mixes technology with human expertise to provide a comprehensive outlook on consumers and the market.

Synthesio’s suite has the following products:

• Synthesio Dashboards for social listening.
• Synthesio Profiler for audience analysis/targeting
• Synthesio Beam for real-time brand monitoring
• Synthesio API for data integration

Synthesio is best for medium-to-large enterprises

Synthesio is best suited for medium-to-large organizations looking for a versatile social listening tool with multiple functionalities and advanced capabilities.

Synthesio offers a comprehensive social intelligence suite that provides solutions for different industries and use cases.

Also, its customizable pricing model allows organizations to scale their social listening strategy based on their needs, goals, and budget.

Synthesio vs Quid Pricing

Like most premium social listening tools, Synthesio and Quid are discrete about their pricing plans. So you won’t find pricing information on their websites.

Synthesio pricing

Synthesio offers customized packages based on your goals, needs, and budgets. 

Some review sites state that Sythesio pricing starts at 1,200 USD/year and varies depending on the number of dashboards. But this information is unverified. 

So, the only way to know which plan works best for you is to book a call with a Synthesio representative.

Quid pricing

Like Synthesio, Quid has customizable pricing plans.

I booked a demo with Quid representatives to learn more about their pricing plans. Unfortunately, they didn’t disclose any information about Quid’s pricing model or packages since I wasn’t a potential client.

That means you can only determine which plan best fits your company’s needs and goals by booking a meeting with Quid representatives and showing interest in purchasing their products.

Quid vs. Synthesio social listening features

Quid and Synthesio are among the best social listening tools, offering versatile listening features. Both platforms use generative AI to gather, structure and analyze data to generate actionable insights. They have tools for common capabilities like brand monitoring, competitor, sentiment, and trend analyses.

Quid and Synthesio also differ in some social listening features and approaches. For instance, Quid lacks a specific audience-targeting feature. On the other hand, Synthesio uses Topic Modelling instead of keyword tracking to track mentions.

I also noted that Synthesio has a broader range of features than Quid. 

Now, let’s look at each platform’s social listening features in detail:

Quid social listening features

Quid has the following social listening features:

Quid Discover 

Quid Discover is an AI-powered tool that uncovers consumer and market insights. 

It collects, organizes, integrates, and analyzes data to help brands understand their customers in-depth. It reveals insights into customers’ preferences, actions, and behaviors, helping you make strategic data-driven decisions.

Quid Discover uses AI search to help you create smart keywords to track faster. It also has reporting capabilities to help you customize the search results and export the insights into visual illustrations.

So, you can uncover meaningful insights like your brand’s reputation, customer context, and market trends. You’ll also get a high view of the search results and dive deeper into what matters most to your brand. 

Quid Monitor

Quid is a social media analysis tool formerly known as Netbase.

It tracks online conversations in real time and provides actionable insights into the latest industry trends and developments.

Quid Monitor helps you with:

• Brand monitoring. It tracks mentions related to your brand, allowing you to foresee and manage crises before they ruin your brand’s reputation.
• Competitor analysis. It allows you to monitor your competitors’ activities and identify their strengths and weaknesses. 
• Sentiment analysis. Quid Monitor uses Natural Language Processing (NLP) to analyze conversations, letting you know what people feel about your brand, products, or services.
• Influencer identification. It provides insights into what content drives engagement and the people who genuinely love your brand. Hence, you can spot potential influencers with whom to collaborate to boost brand awareness.

Quid Predict

Quid Predict is a trend analysis tool that spots and foresees emerging industry trends and themes.

It uses the next-generation AI to sift through millions of data sources and predict trends and patterns that matter to your brand.

So, with Quid Predict, you can forecast future trends in your industry and make proactive decisions to improve your brand’s position. It also provides meaningful insights into significant trends, helping you allocate time and resources effectively. 

Quid Predict uses Quid’s Radar to unlock unknown consumer and industry trends. This trends analysis tool lets you customize the search results to get relevant trends insights.

Quid Predict also sends daily, weekly, or monthly updates on any topic of your interest.

Quid Compete

Quid Compete helps you benchmark against competitors and determine your brand’s market position.

It analyzes relevant datasets, including news, customer sentiments, and social media activity, to determine your performance against market leaders and competitors. 

So it lets you identify your competitors:

• Marketing strategies
• Strengths
• Weaknesses
• Social performance

Quid Compete provides meaningful insights into metrics like mention volumes, post engagement, online conversations, and product categories. This information allows you to have a competitive edge over your competitors. So, you can identify market market gaps and make data-driven decisions to improve your market position.

You can also export these insights into reports to analyze the metrics further and share them with relevant stakeholders.

Quid Connect

Quid Connect is a data integration tool that lets you share and integrate data or metrics into your decision-making.

It connects data from various sources like market shifts, competitor activity, and emerging trends. It also provides clear, accurate, and automated insights to power your decision-making and improve transparency in your organization.

With Quid Connect, you can:

• Create simplified reports using insights from various sources
• Share generated insights with your team members
• Create customizable dashboards and models 
• Rank and prioritize concepts that matter the most

Synthesio Social listening features

Synthesio offers the following social listening features:

Synthesio Profiler

Synthesio’s Profiler is an audience analysis tool that helps you determine your target audience. 

It mainly gathers behavioral data like demographics, in-network activity (posting, liking, commenting), and browsing history from Facebook. Behavioral data is more efficient than declarative (or social listening) data since it’s more authentic and reveals the digital body language of the target audience.

The Profiler then structures and analyzes this data to generate actionable insights.

Synthesio’s Profiler feature has two tools:

• Explorer – for gathering and analyzing data
• Reports – for sharing generated insights

Synthesio’s Profiler provides actionable insights that help brands:

• Discover and understand new audience segments
• Know the unmet needs of specific audience segments
• Know their target audience’s media preferences, brand affinities, hobbies, and interests
• Determine the most effective channels for these audience segments
• Craft meaningful content for the target audience
• Improve their marketing strategies and market positioning

Note: Synthesio has better audience-targeting capabilities since Quid doesn’t have a specific audience-targeting feature.

Synthesio Dashboards

Synthesio Dashboards are social listening tools that track real-time conversations across multiple platforms.

Synthesio doesn’t rely on keyword tracking for social listening. Instead, it uses Topic Modelling, a more advanced approach to track online conversations. This method relies on unsupervised machine learning to cluster consumer-defined topics, letting you spot patterns and trends.

Topic Modelling also analyzes and organizes conversations into themes, letting you identify new insights like consumer trends and behavior shifts. You’ll also discover unknown market patterns or signals affecting your brand. Plus, you can identify new product innovation opportunities.

You can customize your Synthesio dashboard(s) based on your goals, needs, and team size. These tools help you keep tabs on mentions that matter to your brand. You can also use these dashboards to track and measure specific KPIs that matter to your brand, including mentions, engagement rate, and share of voice.

Synthesio Signals

Synthesio Signals is an AI-powered trend detector that detects shifts, trends, and insights related to your brand.

With Signals, you can:

• Detect shifts in conversations that matter to your brand, like changes in brand perception, entry of new competitors, and changes in consumer preferences
• Identify topics that could be related to your brand, audience, and competitors
• Review topics that consumers mention together in the same conversations
• Detect engagement peaks by spotting spikes in conversations
• Determine the best day and time to publish your content
• Detect viral topics and media
• Extract top keywords from online conversations

So, Synthesio Signals helps your brand with:

• Influencer identification
• Measuring brand performance 
• Consumer intelligence  
• Sentiment analysis 
• Content strategy
• Campaign scheduling

Synthesio Beam

Synthesio Beam is a social intelligence tool for measuring, analyzing, and benchmarking your brand’s health and social performance.

It uses a social media command center to monitor your brand mentions in real-time. It also has multiple screens that allow you to visualize social media insights related to your brand. You can also monitor your content performance and audience engagement on social channels.

Synthesio Beam also lets you create customized interfaces and choose the data parameters display, ensuring that your social command center aligns with your brand identity.

You can also share social data gathered by your social command center with other departments in your organization or during events to power decisions.

Synthesio Consumer Pulse

Synthesio Consumer Pulse is a social intelligence tool that provides industry-specific insights.

It is part of Synthesio’s suite of Syndicated solutions that conducts consumer intelligence. So, it provides useful information about consumers in your industry, helping you stay ahead of competitors.

With Consumer Pulse, you receive strategic insights reports showing shifts in consumer interests or behaviors, the latest trends, and popular topics. You can also access social listening dashboards that display social, survey, and search data.

Insights provided by Consumer Pulse are the research findings by Ipsos Synthesio’s experts. 

Here’s how these insights can help your brand:

• To spot growth opportunities by staying a step ahead of your competitors
• To understand your target audience’s needs, preferences, opinions, and behaviors
• To detect emerging industry-specific trends

Synthesio BI-style reporting

BI-style reporting is an analytics tool under the social listening dashboards that automatically generates contextual reports.

It combines business intelligence with social media intelligence to provide in-depth analytics. So, you can access relevant insights to get a deeper understanding of mentions related to your brand.

BI-style reporting lets you create and customize widgets for specific metrics you want to investigate using the Widget Builder. You can edit any widget by choosing your preferred dimensions like layout, chart type, and metric. 

You can also drag or drop any report elements to create logically flowing custom reports. Plus, you can download or share these reports with your team members to boost collaboration.

Quid vs. Synthesio ease of use

My opinion on Quid vs. Synthesio’s ease of use is mainly based on other users’ reviews since I haven’t used the two platforms for social listening.

According to most users, Quid is easier to use than Synthesio. Many Quid users acknowledge that the platform is flexible and user-friendly. For instance, setting up topics to track and sample search results from the feeds is easy.

Having interacted with both platforms’ websites, I found Quid’s interface less intuitive and appealing. However, Quid’s chat feature came in handy when I needed to get more information about any feature or product.

On the other hand, I found Synthesio’s interface more intuitive and appealing. Plus, Synthesio makes up for its complexity by providing numerous resources like guides, webinars, short videos, and blog posts. I especially loved the webinars for explaining how to use Synthesio features in detail.

Synthesio vs Quid user ratings & reviews

Synthesio and Quid have varying user ratings and reviews. For instance, Syntesio has an average rating of 4.48 (out of 5), while Quid’s average rating is 4.55 (over 5).

Regarding reviews, most users love Synthesio’s powerful analytics, versatile visualizations, intuitive interface, and many customization options. But they dislike its complex dashboard, steep learning curve, and limited mentions per dashboard.

On the other hand, Quid users love its user-friendly dashboard, real-time monitoring, and powerful charting capabilities. But they dislike its duplicated datasets, limited sentiment analysis, and high prices.

Synthesio ratings & reviews

Below are Synthesio ratings on various review platforms:

• 4.3/5  on G2
• 4.6/5  on Capterra
• 4.6/5  on Software Advice
• 4.5/5  on PCMag
• 8.8/10 on TrustRadius

Synthesio positive reviews

I like Synthesio’s intuitive interface and versatile social listening features. I also like that Synthesio provides numerous resources to help users learn more about its products.

Here’s what other users like about Synthesio:

Synthesio critical reviews

I didn’t like that Synthesio doesn’t offer free trials. Plus, its website lacks a chat feature to answer urgent queries.

Here’s what other users don’t like about Synthesio:

Quid ratings & reviews

Quid has the following ratings on various review sites:

• 4.3/5 on G2
• 4.6/5 on Capterra
• 4.5/5 on Software Advice
• 9.6/10 on TrustRadius

Quid positive reviews

I like Quid’s straightforward interface and in-chat feature. 

Here’s what other users like about Quid:

Quid critical reviews

I don’t like that Quid doesn’t offer any free trials or any pricing information.

Here’s what other users don’t like about Quid:

Quid vs. Synthesio Pros & cons

Quid pros

• Easy to set up topics
• Comprehensive analytics
• Excellent widgets and filters
• Powerful and straightforward charting capabilities
• Wide network coverage

Quid cons

• Expensive
• Slow topic load times
• Data limits for visualization tools
• Inaccurate sentiment analysis
• Difficult to set competitor keywords

Synthesio pros

• Intuitive and appealing interface
• A wide range of social listening features
• Powerful analytics
• Advanced social intelligence features
• Comprehensive search results

Synthesio cons

• Steep learning curve
• Complex dashboards
• Discrete pricing plans
• Limited mentions per dashboard

Which is better? Quid or Synthesio?

Synthesio is better than Quid’s social listening tool for growing mid-sized businesses. Its comprehensive product suite provides social intelligence solutions for different use cases and industries. Plus, its customizable pricing model is ideal for brands looking to scale their marketing strategies based on their goals, needs, and budgets.

Check out other social media listening software reviews on Quorage:

• Exploring Awario vs Brand24
• Brandwatch vs. Talkwalker:Choosing the Easiest Tool to Use and Set Up
• Contrast Metltwatr vs Sprinklr
• Why Mention Outshines Brand24