How To Get More Likes on Facebook Business Page (With Real-World Examples)

To get more likes on your Facebook business page, optimize it properly, create high-quality content, collaborate with other brands or influencers, and run ads. You can also run contests and invite people to like your page. Most importantly, actively engage with your audience.

Reaching more people on your Facebook business page increases brand awareness and may generate more leads. 

If your page gets few likes, read on.

This guide discusses effective strategies with examples on how to get more likes on Facebook business page.

1. Optimize your Facebook business page 

Optimizing your Facebook business page helps your audience find relevant information, which can lead them to trust and like your page.

To optimize your Facebook business page:

Complete your profile with accurate, detailed information

In the “About” section, state your company name, address, and service area. Then, add information about your products or services. Don’t forget to add links to your company’s website and other social media channels. 

Here’s an example:

The “About” section on the Financial Times’ Facebook page has detailed information. It includes a clear description of the brand, contact information, links to its website and other social media channels, and essential information about the company.

Maintain consistency in branding

All elements on your Facebook business page, including your profile picture, logo, and posts, should align with your brand colors and theme. Also, maintain consistency with your brand voice and tone so that your audience can automatically recognize your posts. 

Here’s an example:

McDonald’s Facebook page features the brand’s colors (red and yellow), and the fonts are consistent across all visuals and graphics. 

The profile picture, featuring the McDonald’s logo, appears in all the posts to help people recognize the brand easily.

Also, McDonald’s maintains a friendly and approachable tone in all posts, comments, and messages, reflecting the brand personality.

Focus on offering solutions to your ideal customers

When telling your target audience exactly what you do, think about their pain points or challenges and offer solutions. Utilize the “Details about you” section to write a short or long description of the solutions your brand provides. You can include your mission statement, values, and goals.

Here’s an example:

The WebFX Facebook page shows what solutions the digital marketing agency offers its target audience. The ‘Details about WebFX’ section summarizes this as follows:

Our team of over 500 experts crafts industry-leading digital marketing strategies for mid to large-size companies across the globe. We pride ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver a positive return on investment for our clients while also putting a heavy emphasis on curating a company culture like no other.

Talk about any outstanding achievement

You can also use the “About” section to highlight any outstanding achievements to stand out as an industry leader.  

Here’s an example:

Semrush’s ‘About’ section summarizes the brand’s achievements since its launch in 2008 as follows:

Semrush is a leading online visibility management SaaS platform that has been used by 10,000,000 digital marketers worldwide.

Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent with equal opportunities for everyone. 

In 12 years, we’ve grown into an all-in-one marketing suite consisting of more than 50 products, tools and add-ons that help companies market better online. Our vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members and save time on routine tasks. 

Semrush is a trusted data provider. Our information on online behavior is used by the largest media outlets around the world, such as Bloomberg, The Washington Post, Reuters and others.

Semrush in numbers:

→ 50+ products, tools, and add-ons

→ 140+ databases globally

→ 20 billion keywords

→ 43 trillion backlinks

2. Create high-quality content, as always. 

Your Facebook business page will get more likes if you post high-quality and engaging content.

But sharing content doesn’t end there. You need to know the best time to post on Facebook and maintain a consistent posting schedule.

So, what exactly is high-quality content?

It is valuable, relevant, and authoritative content. High-quality content resonates with your target audience, triggers their emotions, and compels them to perform a specific action.

To create high-quality and engaging content on your Facebook business page, you’ll need to know exactly who you’re trying to connect with and create different post formats depending on what they like. You can also incorporate custom and viral hashtags, interesting captions, and polls in your posts.

Know your target audience

What are their demographics, pain points, challenges, desires, and preferences? What are their favorite content types? Once you’ve answered these questions, craft relevant, heartfelt content that offers solutions to your audience’s problems.

Here’s an example:

WebFX, a leading marketing agency, targets mid-to-large-sized companies worldwide. So, it creates specific posts that promote its digital marketing services to such businesses. For instance, in the post below, WebFX urges companies to partner with them and benefit from award-winning marketing technology.

Create multi-dimensional posts

After identifying your audience’s favorite content, create different formats targeting specific audience segments. You can have posts, stories, reels, short videos, and animated images. Also, consider Facebook Live, hosting interviews, user-generated content (UGC), and behind-the-scenes content.

Here’s an example,

Coca-Cola has a diverse audience, from teenagers to young adults. The brand creates multi-dimensional posts targeting different audience segments. Coca-Cola mostly posts high-quality images and vibrant videos that spread happiness and positive vibes to attract likes.

Use interesting captions, custom and popular hashtags, and polls in your posts

Engaging elements like captions, hashtags, questions, and polls will encourage your target audience to like your page and interact with your content.

Here’s an example,

Coca-Cola uses eye-catching hashtags like #Realmagic and #KachingChingnaCoke on all its posts to attract its target audience. You’ll also find engaging questions on some of the brand’s posts.

Be consistent, from your posting schedule to your branding

Posting regularly and at a specific time when your target audience is active increases your visibility. Also, all your posts should be consistent and aligned with your brand image.

Here’s an example,

Tasty, a global food brand, posts multiple food-related posts every hour. So, the brand’s Facebook page has fresh, timely content, which includes food recipes, kitchen tips and skills, cooking hacks, and kitchenware.

3. Actively engage with your audience

Interacting with your audience encourages them to engage more with your Facebook business page, and ultimately, liking it. 

Active engagement includes responding to everyone’s comments, queries, and concerns on your posts. You should also interact with your followers’ posts and content shared on other pages to increase your brand’s visibility.

For example, Starbucks responds to customers’ questions and concerns on its Facebook page. In the post below, a customer complained of a nasty experience with Starbucks’ Iced Lavender Oatmilk Latte, and the brand responded promptly.

Other ways to increase engagement with your audience on your Facebook business page include:

• Asking questions, running polls, and encouraging discussions with your followers or audience

For example, Wendy’s, a popular fast-food restaurant, shares humorous questions to engage its audience.

• Posting engaging posts when your audience is online and active to get high engagement

For example, Wendy’s shares humorous, witty, and sarcastic posts like memes and photos, compelling its followers to interact with the brand’s content.

• Sharing user-generated content, including customers’ stories, on your page

For example, Starbucks encourages its followers to share their personal stories on the brand’s Facebook page.

• Sharing posts about your company’s community involvement, collaborations, and promotions to encourage likes and shares

For example, here’s a post on Starbucks’ Facebook page showing the brand’s active community involvement to drive engagement with its customers. 

4. Run contests and giveaways

Running contests and giveaways on Facebook is another great way to drive more likes on your Facebook business page. These social media promotions increase your brand’s visibility to new audiences and encourage them to engage with your content.

Here’s how to run a contest or giveaway on Facebook:

• Have clear goals. What do you want to achieve? In this case, you want to get more likes on your Facebook business page. How will you achieve this goal?
• Choose a suitable prize to give away. Know your target audience and determine what prize will resonate with them. Popular prizes include gift cards, branded products, and exclusive experiences with your brand.

Here’s an example:

Oreo mostly offers gift cards, limited-edition cookies, or a year’s supply of Oreo cookies to its giveaway winners.

• Set simple entry requirements. Make it easy for people to participate in your contest. The entry requirements can be liking and following your brand and tagging a friend. This will encourage many people to like and follow your brand.

For example, to participate in this giveaway on Lay’s Facebook page, you only have to like and comment on the post.

• Use unique hashtags for your contest and giveaways. Relevant and captivating hashtags will help you increase visibility and track entries.

• Promote the contest. Create compelling posts that inform your audience of the upcoming contest. Then, share these posts widely on your page and other social media channels. Encourage your followers to share these posts with their friends and relatives. 

Here’s an example on Coca-Cola’s Facebook page:

• Engage with participants. Respond promptly to participants’ queries about the contest and giveaways. You can also encourage them to share posts telling others that they’ll be participating in your brand’s contests.

Here’s an example on Coca-Cola’s Facebook page:

• Announce the winners publicly. Use your Facebook business page to announce the contest’s winners to maintain transparency. Feature the winner (s) in a post on your page, appreciate them, and encourage other followers to participate in future contests. 

For example, this post on Oreo’s page creates excitement and encourages engagement.

5. Invest in Facebook ads

Investing in Facebook ads will help you get more likes on your Facebook business page because it increases your brand’s reach.

With Facebook ads, you can run targeted campaigns to reach the right audience and encourage them to like your Facebook business page. Examples of Facebook ads include boosted posts and promoted pages that increase your page likes in mobile and desktop news feeds. They have strong CTAs and tell your target audience why they should like the page.

Here’s how to run Facebook ads to increase page likes:

• Create an Ad campaign. Choose “Awareness” as your main objective for your Ad campaign.

• Enter your Ad campaign details. Choose the campaign name and add any special ad categories. Then, turn on the ‘Advantage campaign budget’ and ‘A/B test’.

• Target the right audience. Define your audience and segment it based on demographics, interests, preferences, location, and behaviors.

• Optimize ad placement. Use automatic placements that let Facebook show your ads to the right audience. You can also choose specific places to have your ads displayed, like News Feed and stories.

• Complete the Ad setup section and publish. Select your ad structure, whether as a single image, video, or carousel. Choose the media or text to include in your Ad. Then, add the event details and set up tracking. Finally, select ‘Publish’ once you’re satisfied with your ad details.

NB: Monitor the performance of your ads using Facebook’s Ad Manager by checking metrics like click-through rate and engagement. You can also run A/B tests to measure your ad campaigns. Then, adjust your budget and strategy depending on the performance of your ad campaigns.

Interesting read: Check out these Facebook ads case studies to discover effective ways to get more likes.

6. Collaborate with other brands and influencers

Collaborating with other brands and influencers can help your Facebook page get more likes by reaching a wider audience.

Collaborations come in handy, especially when the other partners have a bigger audience and more credibility than your brand. You can partner with brands that complement your products and are not direct competitors. 

For example, Isuzu Kenya collaborates with Co-operative bank to help their customers access asset financing from the bank.

If you collaborate with influencers, choose those with reasonable followings and high engagement on their channels. Their target audience, values, interests, and content quality should also align with your brand’s.

For example, Isuzu Kenya and Eliud Kipchoge have partnered to promote access to education.

To get more page likes from collaborations:

• Create engaging collaborative content.
• Run joint campaigns, promotions, and contests that require people to like your page.
• Have collaborators or influencers encourage their followers to like your page.
• Share content on each others’ pages and encourage your audiences to engage.
• Track engagement and adjust.

7. Measure your posts’ performance and adjust your content strategy

Measuring posts’ performance and adjusting your Facebook business page strategy accordingly is another strategy to use to get more likes.

You can use Facebook insights to analyze the best-performing content, your target audience, and how to optimize your content strategy for better engagement.

Here’s how to measure content performance using Facebook insights:

• Analyze your audience: Who are they? What are their favorite content formats? When are they active on Facebook? Answering these questions will help you create content that resonates with your audience.

For the example above, Lego’s audience includes parents and kids. So, the brand creates content that appeals to both audiences, including family activities and educational posts.

• Track engagement metrics. Identify the best and worst-performing content, its patterns, and the posting time.

For example:

From tracking engagement metrics, Lego noted that video content has the highest engagement rates. So, it adjusted its content strategy to include more reels and short videos.

• Adjust your content strategy. Apply insights produced from the analytics and measure the effect regularly.

Interesting read: Additionally, focus on how to improve response rate on Facebook page.

FAQs

How to increase likes on FB automatically?

You can increase your likes on Facebook automatically by using a tool like Auto Likes. Such tools are programmed to like content based on factors like account types, specific hashtags, and location.

However, using Auto Likes can violate Facebook policies, and your account can be penalized or suspended. It can also lower the quality of engagement on your page since the likes are not from real people. 

So, it’s best to use strategies that rely on organic likes to increase engagement on your Facebook page.

How do I get people to like my Facebook business page?

If you’ve just launched a new Facebook business page, invite your friends and relatives to like your Facebook business page. Then, start creating high-quality posts that resonate with your target audience and maintain a consistent posting schedule. After gaining a good following, turn on the Professional mode on your profile to allow your followers to invite their friends to like your page. 

Other ways to get people to like your Facebook business page include:

• Promoting posts from your Facebook business page to other social media channels like TikTok, X (formerly Twitter), Instagram, and LinkedIn
• Engaging with your followers and posts on other pages to improve your visibility
• Using paid promotions to promote your page
• Including strong Calls to Action (CTAs) in all your posts to compel people to like your page
• Maintaining a positive brand image, especially when responding to customers’ or your followers’ queries
• Know what Facebook is pushing and go with it – from their advertisements

Why is my Facebook business page not getting likes?

Your Facebook business page may not be getting likes due to low visibility and high competition on the news feeds. If your Facebook page is not optimized or you only post when your followers or audience are offline, it is more likely to get a few likes.

Here are other reasons why your Facebook business page is not getting likes:

• Your posts are not engaging, relatable or offering value 
• Your content is not tailored to solve your target audience’s pain points
• You have an inconsistent posting schedule
• You do not analyze the previous posts’ performance to know what works and what doesn’t
• You’re not engaging with your followers and other content creators’ pages.
• You’re not actively engaged on any Facebook page.

How to get more likes on my Facebook business page without paying?

You can increase likes on your Facebook business pages using free methods like collaborating with other brands.

Other ways to get more likes on your Facebook business page include:

• Make your page follow-worthy by optimizing your profile and creating high-quality content.
• Create different forms of engaging posts, including reels, personal stories, quizzes, and quotes.
• Promote your posts on other social media platforms to invite your contacts, followers, and friends to like your Facebook business page.
• Redirect visitors from your website to your Facebook page by adding its URL to a CTA button on your website.