5 Strategies to Skyrocket Your Response Rate on Facebook Page 

To increase your Facebook page’s response rate, make Messenger your primary communication channel and ensure instant notifications are enabled. Additionally, dedicate daily time for engagement and add more admins for continuous support. Be sure to regularly monitor messaging performance via Insights to improve engagement, build trust, and support brand growth.

Your Response Rate, the percentage of messages you (or other admins) reply to, determines your responsiveness. To calculate this rating, Facebook checks how many messages you’ve responded to within 24 hours. Then, they get the overall response rate from the total replies to messages in 30 days.

If you’ve received less than 10 messages in a month, the last 10 messages in your Inbox will determine your response rate. But if all the messages sent to your page are fewer than 10, the total number of received messages counts.

A high response rate (above 90%) earns your page a ‘Very Responsive to Messages’ badge, showing you’re attentive to customers’ questions and concerns. And this boosts engagement, builds trust, and steers your brand’s growth.

Below I show you how to increase Facebook page response rate using 5 ways. 

1. Optimize page settings for quick responses

Optimizing your Facebook Business page for quick responses to customers’ queries improves your response rate. It also boosts your page’s conversion.

Here’s how to change your page settings to enable quick responses:

Make Messenger your main communication channel

By default, Messenger is your page’s messaging app. But you can ensure that it’s enabled by following these easy steps:

• Go to your page and click the message button at the top right. Your inbox dashboard will appear.

• If it’s enabled, you’ll see the Messenger App icon under the Messages icon. Click the Messages icon to check for received messages.

If your Messenger App is disabled, here’s how to enable it on your Facebook page:

• Open your business page and go to the search button at the top right.

• Type Messenger in the search box and search. Then, select Facebook Messenger from the displayed results.

• Sign in to start using Messenger on your Facebook page. Or switch the account if logging in from a different account.

• Select Add Account and then enter your details to log in. You’re now set to use Messenger on your business page. 
• Look out for instant notifications for received messages on your Messenger App. 

Turn on the Messaging option on your Facebook page

If you’ve just created a new Facebook page, check if the messaging option is turned on. 

Doing so allows the page’s admins to send and respond to private messages on Facebook. You can also use private messages to reply to comments on your page’s posts.

Here’s how to turn on the Messaging option on your page:

• Go to your page and click on the profile icon.

• Hover down to Settings & Privacy, then click on Settings.

• Go to Search settings and type in Privacy, and select. The Privacy Shortcuts option will appear.

• Move down to Allow people and pages to message your page. Turn it on to allow messaging.

2. Respond to messages promptly 

Responding to customers’ messages promptly shows that you’re trustworthy. 81% of social media users expect a brand to reply to their messages within 24 hours. So, they’re likelier to contact and buy products from a highly responsive brand.

To ensure that you respond to messages quickly, below are some things you can do:

Dedicate 30 minutes every day to engagement

Allocate a few minutes daily to respond to messages on your Facebook page. There’s no fixed rule on how long this period should be, but 30 minutes should be enough to get things done. 

A dedicated time slot minimizes the number of unanswered messages daily, boosting your response rate. It’s an easy tactic to add to your Facebook page strategy.

Add more admins to your page

Have more admins so that when you’re not available, someone else can handle the messages. And remember, only messages sent manually or via APIs like chatbots count when calculating your response rate.

To add more admins to your page:

• Go to the profile icon on your page.

• Tap on Settings and Privacy.

• Select Settings and then Page Settings.

• Move down to Page Access under the New pages access option. You’ll see how many people have access to your Facebook page.

• Click on Add New to have more admins on your page. 

• Tap Next when the Add New page appears.

• Choose who to add as Admin and what tasks they can manage.

Use AI (Artificial Inteligence) tools for speedy responses

AI customer support tools are helpful when you can’t afford to employ people to manage your Facebook pages. Since you can’t be on Facebook 24/7, have AI-powered tools respond to messages on your page around the clock. 

You can also use AI tools to customize messages or offer answer suggestions so that you don’t have to waste time thinking of the best response to customers’ queries. 

Here are popular AI tools to increase your page’s response rate:

• Heyday Chatbot – is powered by Hootsuite, a social media management platform. Heyday chatbot gives prompt, personalized responses in real-time, ensuring no customer is left hanging.
• Ada – is an AI customer support tool that delivers personalized messages across channels. You can integrate Ada with your Facebook Messenger to manage customer inquiries automatically. 
• LivePerson – is a conversational, AI-powered tool that integrates with Facebook Messenger to improve customer interactions. LivePerson sends direct messages to users via Facebook Messenger as soon as they send their questions.

However, note that AI can never replace a human. According to Facebook statistics, online users don’t like to engage with AI content. Hence even as you use AI, make it easy for people to reach you directly.

3. Use the ‘Unanswered messages‘ tab on Meta Business Suite to Manage your messages 

This tab lets you know what messages you need to respond to. And the best thing is you can get notifications on your phone via the Meta Business Suite App anywhere, anytime.

You can automate this tab to add labels like ‘Unread’ or ‘Follow up’ to all unanswered messages immediately after they appear. So you’ll respond to them once you access your Meta Business Suite, increasing your response rate.

It also allows you to choose the following:

• Channel to automate this option, for example, Facebook Messenger
• Period – how long it takes before unanswered messages are marked
• Action – what label to give the message, for example, “Unanswered” or “Follow up.”

However, these settings are only available on the Meta Business web version.

4. Check your messaging performance on Insights

Your response rate and response time affect your messaging performance. Hence, being up-to-date with the metrics will ensure you keep things in check. It will also motivate you to respond quickly to customers’ queries using your preferred method.

To check your messaging performance:

• Go to your Meta Business Suite on your page and click Insights in the left menu.

• Tap on Overview under the messages option.

Messaging performance overview

• Check your responsiveness under the What can affect your messaging performance section.

5. Set your messaging status to ‘Away’ when necessary

Setting your page’s messaging status to ‘Away’ lets people know that you’re unavailable at certain times. And they receive automatic ‘Away’ messages when they DM your Facebook page. 

Please note that messages received when your messaging status is ‘Away’ will not contribute to your page’s response rate because such messages are not calculated when determing a Facebook page response rate.

The good thing about ‘Away’ status is that customers will still get a response when no one monitors your page. So they won’t feel like you don’t care about their queries and concerns. And this protects your brand’s image.

But you can only have your unavailable status for up to 12 hours.

To set your messaging status to Away:

• Go to your Meta Business Suite and select Inbox in the left menu.

• Go to Automations and select Away message.

• Customize your preferences by choosing the channel, time, and action.

PS: You can only change these settings on the Meta Business Suite web version. 

Setting automated responses to frequently asked questions on your Facebook Page is another great way to boost customer relations and brand loyalty. And you can also set this up on the Automations option on Meta Business Suite.

FAQs

What is a good response rate for a Facebook page?

A 75% and above response rate is good for a Facebook page. This percentage means that your page responds to ¾ of all received messages. However, this rate doesn’t earn you the Very Responsive badge.

How do I get the Very Responsive badge on Facebook?

You get the Very Responsive to Messages badge when your page earns a 90% response rate. This rating shows that your page responds to 9/10 of all received messages, which is great for your brand image. 

What affects the response rate on Facebook?

Your responsiveness to people’s messages affects your response rate. But not all messages sent to your Facebook page count in calculating the response rate. This percentage is determined only by messages sent manually or by APIs (such as chatbots). 

According to Facebook, five types of messages are NOT included when calculating a page’s response rate. These include:

• Away messages sent to other people
• Instant replies
• Spam messages
• Messages that are sent to your page when your Away status is on.
• Messages people send to your page responding to page-initiated message in the first 24 hours. Examples include recommendations, chats during live shows, or private replies to posts’ comments.

How do I add ‘typically replies within an hour’ on a Facebook page

The best way to get the ‘typically replies within an hour’ badge is to actually reply to messages in the shortest time possible. Make sure you turn on your page’s notifications and set aside time to go through your inbox every working day. If you can’t get the time, hire someone or use AI chatbots.

Get more people to contact your business with speedy responses

Speedy responses will keep your customers coming back. Increasing your Facebook page response rate is an excellent way to build customer relationships. Although it may appear tedious, it counts into how people perceive your brand. You don’t want potential customers to feel like your business is a snob that cares less about their questions.

So, reply to those messages as soon as you can.

Worried about your Facebook page low response rate? Leave a comment below, and I’ll get back to you ASAP.

Learn more: How to get more likes on Facebook.