Best Performing Instagram Business Pages

How can you use your Instagram business page to reach your business goals?

In this guide, we cover five case studies of the best business pages on Instagram. The brands behind these IG pages use different Instagram marketing strategies to grow their business pages. Warby Parker, Everlane, and  Cocokind ensure consistent branding in their posts. On the other hand, the Marriage Notebook and Lacrosse Network are keen on engagement and community building.

Read on to learn which strategies you can borrow to make your Instagram business page deliver the desired results.

#5: Cocokind: 336k followers

Cocokind, a skincare brand, offers sustainable, plant-based products at affordable prices. The retailer sells various skincare products for sensitive skin, including:

• Serums
• Retinol
• Moisturizers
• Cleansers
• Toners

Cocokind has a vibrant e-commerce website showcasing their products. I especially admire Cocokind’s transparency and honesty about their ingredients and formulations. 

Here’s what Cocokind’s founder says,

“We are a company that doesn’t need to hide how we formulate, invest in highly effective but gentle formulas, and set fair prices based on what’s inside the bottle.”

Cocokind runs an Instagram business page with over 300k followers. Their slogan “kind to your skin, powerful results” emphasizes the brand’s commitment to offering skin-friendly products.

Let’s have a look at their Instagram marketing strategy.

Cocokind’s Instagram marketing strategy

Cocokind uses a combination of strategies to connect with their Instagram audience.

Here are some Instagram strategies that have helped the skincare retailer build a thriving Instagram business page:

• Consistent branding. Cocokind’s Instagram page is consistent with the brand’s personality, from the colors to the fonts and tone. When reviewing their posts, I noticed they use uniform colors for their images, infographics, and videos. Plus, the brand’s tone of voice is friendly, welcoming, and informative in all their posts.
• Educational content. Cocokind shares informative content, including product demos, special ingredients, and skincare routines. I especially love this carousel post on aging. It highlights Cocokind’s opinion on aging and how their retinol products help during this process. 

The post also shows how Cocokind uses educative posts to help their followers make the right product choices.

• Engagement tactics. Cocokind’s posts have high engagement rates, showing how the brand has built a community with its followers. They actively respond to people’s comments on their posts and reels. What’s more, their comments are informative, empathetic, and friendly. 
• User-generated content. Cocokind’s tagged section brims with posts shared by consumers who’ve used their skincare products. The user-generated posts get a lot of likes and comments, proving that social proof works. 
• Influencer marketing. Although Cocokind doesn’t rely on celebrities to promote their products, you’ll find a few sponsored posts on their IG page. Sometimes, Cocokind partners with micro-influencers, especially when running polls and contests.

I found one sponsored reel posted by Shima Katouzian, a makeup artist with 2.3 million IG followers. This giveaway post sponsored by Cocokind and other skincare brands had 5.64k likes and 2500 comments.

Interesting read: Here is the best way to find Instagram influencers to promote your product.

• Authenticity. Cocokind stands for clean, cruelty-free vegan skincare products. They share genuine informative posts about their natural skincare products made for sensitive skin. This helps build trust with their customers.

For example, Cocokind’s founder Priscilla Tsai, shared a reel informing consumers of their new reusable eye patches. This product release shows Cocokind’s commitment to sustainability in making their products.

#4: Marriage Notebook: 114k followers

Marriage Notebook offers marriage prayer resources like prayer kits and guides. The page has 114k followers and gets over 1k likes and 100 comments per post.

I’ve been following the Marriage Notebook and reviewing their posts for a while. The founder, Mercy Mumbi, helps married women lead prayerful lives and support their husbands spiritually. She also shares her early experiences in marriage and how prayer helped them get through challenges.

The Marriage Notebook has built an Instagram community of married women who pray for their husbands and marriages.

Below, we’ll look at Marriage Notebook’s Instagram marketing strategy.

Marriage Notebook’s Instagram marketing strategy

• Appealing visuals. The posts on the Marriage Notebook’s IG page feature warm colors like light brown, cream, and soft pink. The appealing visuals blend well with inspirational quotes and prayers, showing the brand’s focus on helping marriages thrive. 

• Content variety. I love the content diversity on the Marriage Notebook’s page and how it drives engagement. They share informative texts, carousel posts, reels, and stories, helping them build trust with their audience. 

These posts feature practical marriage tips, prayer guides, testimonials, and quotes that resonate with the target audience. 

• Use good hashtags for Instagram. Every post on Marriage Notebook features one or more hashtags that communicate the brand’s message. These hashtags help increase the brand’s visibility because they relate to relationships, marriages, and prayer life. 

Some common hashtags on their posts include #prayerkit, #prayingcouple, #newlymarried, #christianmarriage, and #prayerjournal.

• Engagement with followers. The Marriage Notebook gets high engagement rates, especially on reels. One of the best-performing reels has 66.3k views, over 4k likes, and 170 comments. Marriage Notebook promptly responds to followers’ comments with inspiring and encouraging words.

Here’s the high-performing reel:

• Community building. Marriage Notebook has built a thriving community on Instagram. They invite their followers to join prayer challenges using printable prayer kits and share their testimonials. I also noted that the Marriage Notebook encourages their audience to join bible study groups to build communities of prayerful women.

#3: The Lacrosse Network: 627k followers

The Lacrosse Network (TLN) is a sports entertainment company that publishes content about lacrosse (a competitive sport) on its online channels. TLN’s mission is to let more people know about lacrosse through the media.

They also sell lacrosse-themed products, including t-shirts, hoodies, hats, and jerseys. TLN mostly serves the North American market with their audience including lacrosse players, coaches, and fans.

TLN has a vibrant online presence, with 204k subscribers on YouTube, 389.4k TikTok followers, and 627k followers on Instagram. The company’s Instagram page gets an average of over 8k likes and more than 100 comments on its posts.

Let’s look at TLN’s Instagram marketing strategy.

Lacrosse Network’s Instagram marketing strategy

A majority of the Lacrosse Network’s audience is on Instagram, showing how well their IG marketing is. 

Here’s TLN’s IG marketing strategy:

• Content mix. TLN posts lacrosse-themed posts, from reels to images, carousel posts, and infographics. The eye-catching posts are consistent with TLN’s brand identity. 

For instance, most visuals feature the brand’s colors (blue, white, and red) that show the energy and excitement experienced in sports.

• Engagement tactics. TLN encourages their followers to participate in polls, contests, and quizzes to increase engagement on their polls. Plus, the posts feature the brand’s energetic and enthusiastic tone. I also noted TLN’s clear and persuasive CTAs on most of their posts, encouraging their audience to take action.

This post shows TLN informing their followers to expect giveaways in the company’s newsletter.

This post on TLN stories encourages followers to subscribe to the company’s newsletter.

• User-generated content. TLN actively shares user-generated content, including images and posts. The company encourages their followers to DM their clips to be featured on TLN’s Instagram page.

User-generated posts get high engagement because they are authentic and relatable. Here’s an example of a top-performing post shared by a lacrosse player.

• Collaborations and partnerships. TLN partners with lacrosse teams, clubs, and players to reach a wider audience. In the post below, you can see how TLN tagged the Boston College Football (BCF) club and got over 44k likes. I’m not a sports fan but I had to agree with TLN followers that the BCF’s jerseys are cool.

• Multi-platform content sharing. TLN shares content on its social media platforms, including YouTube, TikTok, and Instagram. This cross-platform sharing allows the company to drive fans from one channel to another. 

For example, TLN mostly shares YouTube videos and requests their viewers to follow them on other channels like Instagram and TikTok. That way, they drive their YouTube subscribers to their Instagram business page.

Here’s an example:

#2. Everlane: 1 million followers 

Everlane is a US-based clothing company for modern essentials like t-shirts, sweaters, denim jackets, and shoes. It is known for its commitment to ethical fashion, minimalist designs, and sustainability.

Everlane has an active online presence. They have a thriving e-commerce store selling men’s and women’s apparel and accessories like belts, scarves, and bags. Also, they have 740k followers on their Facebook page and 1 million Instagram followers. Plus, their Twitter account has 31.8k followers.

In the next section, we’ll focus on Everlane’s Instagram marketing strategy since it’s their best-performing digital platform.

Everlane’s Instagram marketing strategy

• Authenticity. Everlane believes in effortless dressing and long-lasting outfits with simplistic designs. Most of their clothes and accessories attract consumers who love the minimalist lifestyle. 

Everlane shares genuine content featuring simplistic outfits like t-shirts and denim jeans. 

Below is an example:

• Ethical fashion and sustainability. Everlane’s posts encourage sustainable outfit-making processes. The clothing company only works with eco-conscious factories that use natural materials (and processes) to make their products. These factories also make outfits from recycled materials to reduce waste and greenhouse emissions.

Everlane has partnered with the Merino Wool company to get high-quality wool, give back to the community, and improve workers’ livelihoods.

In the post below, Everlane’s Abbot Kinney ambassador flaunts one of her favorite outfits. It’s a sweater made from Merino wool and recycled nylon.

• Themed content. Although Everlane doesn’t chase trends, they share themed content to match seasons, holidays, and events. For instance, you’ll find posts on special events like Latin Heritage Month.

Plus, they showcase the best outfits for seasons like Fall and Winter. Here’s an example:

• Partnerships and collaborations. Although Everlane isn’t big on influencer marketing, the clothing company partners with micro-influencers who align with their values. For example, Everlance spotlighted influential Latin entrepreneurs, artists, and organizations to reach niche-specific audiences during Latin Heritage Month.

#1: Warby Parker: 585k followers

Warby Parker is an American retail company that manufactures and sells eyeglasses, sunglasses, and contact lenses. 

Warby Parker has a high-performing Instagram page, with 585k Instagram followers and over 4k posts. The eyeglasses company has built a community of glasses lovers by sharing posts showing how glasses fit into everyday life. They also design the frames, ensuring a variety of unique styles that resonate with their customers.

Now, let’s analyze Warby Parker’s Instagram marketing strategy.

Warby Parker’s Instagram marketing strategy

• Engagement with followers. Warber Parker uses various tactics to encourage engagement with their followers, including CTAs, questions, and using eye-catching visuals. They also run contests and giveaways, encouraging followers and customers to interact with their posts.

Here’s one of Warby Parker’s giveaway posts. It encourages followers to like the post and tag their friends in the comments, to stand a chance to win Warby Parker’s ceramic glass trays.

• Social responsibility. Warby Parker is committed to giving back to the community. For every pair of glasses sold, they donate one pair to a needy person with eye problems. They also help people access basic eye tests at affordable prices. Warby Parker has partnered with organizations like VisionSpring, LV Prasad Eye Institute, Pupils Project, and RestoringVision to achieve this goal.
• Content mix. I love how Warby Parker uses different content types on their Instagram page, from behind-the-scenes videos to product demos and funny videos. This content mix helps the brand engage followers and attract potential customers.

Here’s a behind-the-scenes video showing Warby Parker’s employees in their new stores.

• Consistent branding. You’ll notice consistency in Warby Parker’s content from their visuals to the tone and fonts. Their posts have a playful, friendly tone, showing Warby Parker’s fun personality. They also flaunt their personality by sharing memes, funny images, and videos. 

Warby Parker’s posts are consistent with the brand’s colors, including light blue and white.

• Influencer marketing. Warby Parker collaborates with various influencers to reach a wider customer base. These influencer partnerships help the company connect with new audiences authentically while promoting their products.

In the post below, Warby Parker collaborated with Theo Phililo, a New York-based contemporary clothing brand, to promote their Shaunie sunglasses.

Takeaway from the five brand’s Instagram marketing strategies

There’s no single formula for Instagram marketing success. But, you can implement the proven approaches used by the five brands in this post to achieve your business goals. For example, like Cocokind, you can consistently share informational posts to educate your followers about your products (or services) and how they improve their lives. And like Everlane, you can go the extra mile by being honest with your manufacturing process.

Another marketing strategy that stands out for me is consistent branding. I like how Warber Parker’s content features the brand’s colors and personality. You’ll smile when interacting with Warby Parker’s posts because you can feel the brand’s fun, playful, and friendly personality.

Check out more reviews on Quorage:

• Instagram users statistics
• IG case studies

Check out other reviews on Quorage:

• IG ads case studies
• Instagram users statistics