Facebook Page Restricted From Advertising: What To Do About It

Having your Facebook page restricted from advertising is frustrating, especially when it affects your sales. 

If your Facebook page is restricted from advertising, first understand the reason why and then file for an appeal. You can also follow Facebook’s recommendations to have the restrictions removed.

This guide provides a step-by-step process to help you remove these restrictions and get your ads back up and running. 

Read on and learn how to get your Facebook ad account reactivated.

How to remove restrictions on your Facebook page

Step 1: Understand the reason why your page is restricted

You need to understand why your Facebook page is restricted from advertising to determine how to reinstate it. 

Here’s how to troubleshoot your restricted account:

• Log in to your Facebook account and go to Meta Business Support Home. An ‘Account Overview’ page will show all your Facebook accounts.
• Click on the restricted ad account (your Facebook page). Check for unresolved issues, like outstanding payments or policy violations.
• Resolve the issues. Make payments to clear outstanding balances or comply with Facebook’s policies if you’ve violated them.

Note: Sometimes, you might not know the reason for the restriction by visiting Meta Business Support Home. So, review Facebook’s advertising and community standards. Then, analyze your marketing funnel for any red flags in your ads that may have triggered the restriction. 

If you can’t find anything, seek expert advice from someone like Trevor Goodchild (a former Facebook ads expert) to audit your marketing funnel and identify any violations that may have caused the restrictions.

Step 2: File an appeal

After determining the reason for the restriction, file an appeal.

Here’s how to file your appeal:

• Go to the Account Quality section on the Business Manager page. Contact support and talk to a Facebook representative about your issue.
• Be honest and detailed. Admit the reason for the restriction and take responsibility. Provide details about your business, products (or services), and location.
• Be patient. It may take time to review your case.

Here’s a recommendation from a Facebook user on Reddit:

“I’ve found that persistence is key. Continue reaching out to Facebook’s support team, ideally through their Business Support chat or email. Provide all relevant details and any documentation they request to expedite the process. It’s a waiting game, but consistently following up can often help escalate your case and finally get your ad account back on track. Stay patient and keep engaging with their support team until you achieve a resolution.”

Note: If you don’t know how to appeal, you can also request an expert like Trevor Goodchild to file the appeal on your behalf.

The steps below follow Facebook’s recommendations for restricted pages. Unfortunately, they may not always work and may take longer than expected.

Step 3: Confirm your identity

Facebook may require you to confirm your identity if they suspect you use a fake name or profile picture. 

To confirm your identity:

• Go to the Meta Business Support Home.
• Click on the restricted account on the ‘Account Overview’ page.
• The ‘Confirm your identity’ option will appear on the ‘What you can do’ window.

You’ll require the following items to confirm your identity:

•  A photo of your ID (driving license or passport)
• The email address associated with your account
• Your mobile phone number
• The payment method associated with your account

After you submit the required items, Facebook will reinstate your account in about 48 hours. But it might take longer in some cases. 

Also, if your account still has unresolved issues, you might have to complete further steps. Return to the ‘What you can do’ section and complete the required action.

Step 3: Complete verification

You might need to verify your account if Facebook notices unusual activity on your page.

To complete verification:

• Click ‘Start verification’ in the ‘What you can do’ section on Meta Business Support Home.
• Follow the steps to verify your account. You’ll provide the same details needed to confirm your identity.

Note: After providing this information, Facebook may remove the restriction from your account.

Step 4: Secure your account

Facebook might require you to secure your account if there are unusual activities on your account.

The ‘Secure your account’ shows up in the ‘What you can do’ section.

To secure your account:

• Click ‘Secure your account’ on the ‘What you can do’ section.
• Complete one of the steps below, depending on what shows up on your screen.
• Enable two-factor verification by completing the on-screen steps.
• Verify your email address by clicking a unique link sent to your email and following the required steps.
• Request access approval from someone who has full control of your Facebook account.

Step 5:  Request a review

If you believe Facebook mistakenly restricted your account, you can request a review.

To request a review:

• Go to Meta Business Support Home and click ‘Request Review’ in the ‘What you can do’ section.

• Follow the suggested steps.

Why is my Facebook page restricted from advertising?

Facebook pages are often restricted from advertising for violating Facebook’s policies and standards.

I’ll discuss the reasons in detail below:

Reason 1: Violating Advertising Standards or Policies 

Facebook may restrict your page if your ads don’t comply with their advertising standards or policies. 

These policies prohibit advertisers from:

• Selling illegal or unsafe substances
• Using deceptive or misleading practices
• Posting ads with sensational, shocking, or excessively violent content

Check Facebook’s Advertising Standards page for more information on restricted content. Facebook’s advertising policies change frequently, so always review them before running your ads.

Reason 2: You violated Facebook community standards

Your advertising practices may not align with Facebook’s community standards.

Facebook’s community standards are based on the following values:

• Safety: Don’t post content that puts users at risk.
• Privacy: Respect users’ privacy and personal information.
• Authenticity: Use your real identity and post authentic content.
• Dignity: Respect others and avoid degrading or discriminatory content.

Reason 3: You evaded enforcement

Facebook can restrict your page if you try to dodge their enforcement actions.

You’ll be flagged for evading the review processes when you:

• Run multiple ads on multiple accounts that lack clear business goals
• Run ads that violate Facebook’s police on various accounts
• Create new accounts (or pages) after previous ones were restricted

Reason 4: There are unusual activities on your Facebook page

Facebook temporarily restricts your page when they suspect unusual activities for security reasons.

A good example is logging into your Facebook page from multiple locations without using the 2-factor verification. Or, someone may have tried but failed to hack your account.

In such cases, Facebook will suspend your page for some time while investigating the matter.

Reason 5: There’s negative feedback on your ad campaigns

Facebook may disable your page from advertising if you receive a lot of negative feedback on your ads.

What does negative feedback mean?

Facebook qualifies ad feedback as negative when users take these two actions when ads show up:

• Hide ad
• Report ad

These actions show that users either don’t like your ads. Or, they could feel that the ads are too intrusive or distractive.

Reason 6: You have too many rejected ads

Your Facebook page will be restricted if you already have too many rejected ads.

Here are some of the reasons why Facebook could reject your ads:

• You’re promoting prohibited or restricted products or services, for example, tobacco and illicit drugs.
• They contain dangerous, offensive, deceptive, or misleading content, for example, nudity, misleading headlines, and violence-triggering content.
• They violate intellectual property policies, for example, using trademarks without permission.
• They have content related to restricted social or political issues, for example, if they give undue influence to a candidate during elections.
• You have payment issues, for example, your payment method could be unverified.

FAQs

Why does it say your advertising access is restricted?

Your restricted advertising access means you can’t run ads on that account.

This limitation also means that you can’t:

• Use or manage your ad accounts
• Manage your advertising assets (accounts and pages) for businesses
• Use Facebook pixel

Advertising restrictions differ and may apply to your:

• Facebook page
• Business portfolio
• Ad account
• User account

Restrictions include the following:

• Limiting the amount you can spend on ads per day
• Limiting advertising features
• Losing the ability to advertise on Facebook

How long do Facebook restrictions stay on your account?

Facebook restrictions can affect your account for hours, days, or weeks. In the worst cases, they can be permanent.

How long restrictions stay on your account depends on:

• Type of restriction
• The restriction’s severity
• Your response and compliance
• Your history of violations
• Facebook’s policy upgrades

How to appeal for a restricted ad account?

If you’re an admin, you can appeal a restricted ad account by:

• Going to the Meta business home.
• Clicking on your restricted account and check out the reason why Facebook restricted your account.
• Requesting a review 

Alternatively, contact a Facebook representative via the business support chat and file your appeal.

How do I reactivate my Facebook ads account?

You can only reactivate your Facebook account if it is closed (for inactivity or security reasons).

To reactivate your Facebook ads account:

• Log in to Ads Manager and find the red banner at the top.
• Click ‘Reactivate account’ in the banner.
• Add a funding source, update payment details, and click ‘Save.’

Note: You might need to update your business information and settle any outstanding balances before reactivating.

Check out more reviews on Quorage.com:

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